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Adriaan van Rossum
Simple Analytics
Analítica Centrada en Privacidad: De la Idea en Tenerife a $100K ARR
2 years
$100K ARR
Product Hunt
Growth Channel
Fundador en Solitario
Founder
Founder
Adriaan van Rossum
Fundador en Solitario•Technical•Netherlands
Commitment
Full-timeExperience
ExperiencedProduct
Analítica web centrada en privacidad.
Type
SaaSIndustry
Herramientas para DesarrolladoresModel
SuscripciónMarketing Strategy
How Adriaan acquired customers
Growth Channel
Product Hunt
Tech Stack
Tools used to build Simple Analytics
PostgreSQLJavaScriptTwitter automation
The Full Story
Adriaan van Rossum tuvo la idea de Simple Analytics mientras estaba de vacaciones en Tenerife. Quería construir una herramienta de analítica centrada en privacidad lo más rápido posible.
Estrategia de Lanzamiento
En septiembre de 2018, Simple Analytics se lanzó en Product Hunt, alcanzando el #3 del día. El lanzamiento en Hacker News fue explosivo: #1 en 5 minutos, se mantuvo 9 horas.
Regla 50/50
Adriaan se estableció una meta 50/50 de programación versus marketing. La realidad fue 75/25, pero aún mejor que 100/0.
- Tiempo a $100K ARR: 2 años
- Primeros 30 clientes pagos: Lanzamiento en Hacker News
- 800 seguidores de Twitter del lanzamiento
Key Takeaways
1
Usa herramientas familiares para construir tu prototipo lo más rápido posible
2
El marketing importa tanto como el producto: apunta al menos al 25% de tu tiempo
3
Construye herramientas para ayudarte con tus esfuerzos de marketing
4
Lanza en múltiples plataformas para máxima exposición
Originally published onIndie Hackers
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Milestone Journey
Adriaan achieved 4 milestones on the path to $100K ARR
Primer Cliente
19 days
September 2018
37% faster
vs mediana 1 month+2 months to next milestone
$1K MRR
$1,000
3 months
November 2018
50% faster
vs mediana 6 months+9 months to next milestone
$10K MRR
$10,000
1 year
September 2019
Avg: 1 year
+1 year to next milestone
$100K ARR
$100,000
2 years
March 2021
Avg: 2 years
2 years
Total journey time
4
Milestones achieved
Against every documented journey
Adriaan van Rossum reached $10K MRR in 12 months, faster than 48% of the 295 documented $10K journeys (median 12 months). The amber bar is this journey.
Adriaan's Path to $100K ARRPremium
The journey, decisions, and context behind this milestone
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Frequently asked questions
How much does Simple Analytics make?
Simple Analytics reports $812.7K ARR as of December 2024. Simple Analytics $812.7K ARR 2024 (up from $268.3K in 2023). MRR ~$38,654. Source: Simple Analytics public dashboard.
What is Simple Analytics?
Analítica web centrada en privacidad. It operates in Herramientas para Desarrolladores.
How long did it take Simple Analytics to reach $100k arr?
Adriaan van Rossum took 2 years to reach $100k arr with Simple Analytics.
Was Adriaan van Rossum a solo founder?
Yes. Adriaan van Rossum built Simple Analytics as a solo founder.
What marketing channel did Simple Analytics use to grow?
Simple Analytics grew primarily through Product Hunt.
What industry is Simple Analytics in?
Simple Analytics operates in Herramientas para Desarrolladores.
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