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AJ
Carrd
$1K en el lanzamiento a $2M ARR sin gastar nada en marketing
3 years
$100K ARR
Product Hunt
Growth Channel
Fundador en Solitario
Founder
Founder
AJ
Fundador en Solitario•Technical•USA
Commitment
Full-timeExperience
ExperiencedProduct
Constructor simple y gratuito de sitios web de una página.
Type
SaaSIndustry
ProductividadModel
SuscripciónMarketing Strategy
How AJ acquired customers
Growth Channel
Product Hunt
Also Used
Twitter / XBoca a Boca
Tech Stack
Tools used to build Carrd
JavaScriptNode.jsStripe
The Full Story
Carrd se lanzó en Product Hunt e hizo $1K el primer día. Creció a $2M ARR sin gastar absolutamente nada en marketing.
El Lanzamiento
El lanzamiento en Product Hunt fue masivo: 4.000+ votos positivos, uno de los lanzamientos más populares jamás realizados. Mi audiencia existente marcó la diferencia.
Precios Simples
$19/año para funciones Pro. Precio bajo, alto volumen. La mayoría de los usuarios comienzan gratis y actualizan cuando necesitan más.
Recomendación Boca a Boca
Cada sitio gratuito tiene un pequeño distintivo de Carrd. Los usuarios se convierten en especialistas en marketing. El producto se vende solo.
- Primer día: $1K
- Votos en Product Hunt: 4.000+
- ARR actual: $2M
- Gasto en marketing: $0
Key Takeaways
1
La audiencia existente hace que el lanzamiento sea explosivo
2
Limitar características puede ser una ventaja
3
Sin marketing funciona con fuerte recomendación boca a boca
4
El modelo de precio bajo, alto volumen funciona
Originally published onAJ - The Making Of Carrd
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Milestone Journey
AJ achieved 3 milestones on the path to $100K ARR
Primer Cliente
0 days
March 2016
100% faster
vs mediana 1 month+1 year to next milestone
$10K MRR
$10,000
1 year
January 2017
Avg: 1 year
+2 years to next milestone
$100K ARR
$1,000,000
3 years
January 2019
Avg: 2 years
3 years
Total journey time
3
Milestones achieved
Against every documented journey
AJ reached $10K MRR in 12 months, faster than 48% of the 295 documented $10K journeys (median 12 months). The amber bar is this journey.
AJ's Path to $100K ARRPremium
The journey, decisions, and context behind this milestone
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Frequently asked questions
How much does Carrd make?
Carrd reports $167K MRR as of September 2024. Estimate; AJ rarely discloses exact figures. Source: Indie Hackers.
What is Carrd?
Constructor simple y gratuito de sitios web de una página. It operates in Productividad.
How long did it take Carrd to reach $100k arr?
AJ took 3 years to reach $100k arr with Carrd.
Was AJ a solo founder?
Yes. AJ built Carrd as a solo founder.
What marketing channel did Carrd use to grow?
Carrd grew primarily through Product Hunt.
What industry is Carrd in?
Carrd operates in Productividad.
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