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Rob Walling
Drip
Bootstrapped a adquisición: Drip vendido a Leadpages
1 year
$10K MRR
Comunidades
Growth Channel
Co-Fundadores
Founder
Founder
Rob Walling
Co-Fundadores•Technical•USA
Commitment
Full-timeExperience
ExperiencedProduct
Automatización de email marketing para comercio electrónico.
Type
SaaSIndustry
MarketingModel
SuscripciónMarketing Strategy
How Rob acquired customers
Growth Channel
Comunidades
Also Used
Twitter / XBoca a Boca
Tech Stack
Tools used to build Drip
Ruby on RailsPostgreSQLStripeAWS
The Full Story
Bootstrappé Drip desde cero hasta su adquisición por Leadpages. La clave fue enfocarse en un nicho específico y construir públicamente.
El Giro
Drip comenzó como una herramienta de widgets pero giró hacia automatización de email marketing. El giro vino de escuchar lo que los clientes realmente necesitaban.
Estrategia de Crecimiento
Construí una audiencia a través de mi podcast y blog sobre bootstrapping. Esto nos dio primeros adoptadores que estaban invertidos en nuestro éxito.
La Adquisición
Después de alcanzar $300K MRR, Leadpages nos adquirió. El viaje de bootstrap validó que no necesitas VC para construir un SaaS exitoso.
- Iniciado: 2013
- $10K MRR: ~1 año
- Adquirido: 2016 a $300K MRR
- Precio de venta: ~$20M
Key Takeaways
1
Los giros pueden salvar un producto
2
La construcción de audiencia da dividendos
3
Bootstrap es un camino viable hacia la salida
4
Escucha a los clientes, no tu visión
Originally published onStartups for the Rest of Us
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Milestone Journey
Rob achieved 3 milestones on the path to $10K MRR
Primer Cliente
1 month
July 2013
Avg: 1 month
+3 months to next milestone
$1K MRR
$1,000
4 months
October 2013
33% faster
vs mediana 6 months+8 months to next milestone
$10K MRR
$10,000
1 year
June 2014
Avg: 1 year
1 year
Total journey time
3
Milestones achieved
Against every documented journey
Rob Walling reached $10K MRR in 12 months, faster than 48% of the 295 documented $10K journeys (median 12 months). The amber bar is this journey.
Rob's Path to $10K MRRPremium
The journey, decisions, and context behind this milestone
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Frequently asked questions
Who acquired Drip?
Drip was acquired by Leadpages for an undisclosed price on July 2016. Pre-acquisition revenue was $2M ARR. Eight-figure deal ($10M+ reported). Drip bootstrapped to ~$2M ARR before Leadpages acquisition June/July 2016.
What is Drip?
Automatización de email marketing para comercio electrónico. It operates in Marketing.
How long did it take Drip to reach $10k mrr?
Rob Walling took 1 year to reach $10k mrr with Drip.
Was Rob Walling a solo founder?
No. Rob Walling built Drip with co-founders.
What marketing channel did Drip use to grow?
Drip grew primarily through Comunidades.
What industry is Drip in?
Drip operates in Marketing.
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