After a year of full-time building funded by the LTD round, he reposted the finished builder on Product Hunt.

“I re-posted it on Product Hunt. And again, the tool was warmly welcomed.”

He credits Product Hunt's built-in audience of people actively looking for new tools.

“Product Hunt is a perfect place to launch a startup.”

He treats Product Hunt as a repeatable acquisition channel rather than a one-time launch, relaunching after each major update.

“We re-launch Unicorn Platform on Product Hunt every 6 months.”

Ongoing blog posts and keyword-targeted landing pages, done without any dedicated SEO expertise or link-building effort.

“search engines give us 31.1% of the total traffic”

Built a template and blog post to catch a trending search term rather than a stable one, something he says larger competitors move too slowly to do.

“Currently, every 7th new user comes from these pages.”

Personal live-chat support, custom code for edge-case requests, and same-day bug fixes rather than generic help-doc replies.

“We try our best to provide excellent support. This rarely means pointing to a guide.”

He names this his single biggest source of new users.

“Word of mouth is our main source of new users.”

Every site built on the free plan carries a footer badge linking back to Unicorn Platform; removing it requires a paid, badge-free plan.

“Every 3 of 100 users signs up Unicorn Platform by clicking the badge.”

Ran a listing on AppSumo, which brought both a cash boost and exposure through the Facebook groups that follow AppSumo deals.

“The listing brought us 2,949 new quality sessions”

Keeps listings mainly for social proof rather than as a direct acquisition source.

“These platforms bring 0.14% of the total traffic.”

Produced a comedic brand video, posted to the company Twitter account, meant to signal a fun, non-corporate personality.

“We made a fun commercial.”

It did not spread the way he hoped.

“I hoped the ad will go viral, but it did not”

Tested a small paid-search budget to buy signups directly.

“Spending $1,000 on Google ads to get 10 users with $200 LTV and earn $2,000 on them did not work for me.”

The campaign produced no signups at all, despite a plausible LTV case on paper.

“I experimented and got zero sign-ups.”