Founder stories
Buffer ended 2025 at $25M ARR ($2.1M MRR). Leo Widrich departed day-to-day; Joel Gascoigne is CEO.
Social media scheduling and analytics platform.
Cómo Leo consiguió clientes
Herramientas usadas para construir Buffer
I wrote 350 guest posts in 9 months - that's 2-3 articles daily. Content drove 70%+ of Buffer's signups and we hit 100K users in 10 months.
Nobody would write about us, so I became the writer. I pitched and wrote guest posts for every blog that would have me. 2-3 articles per day.
Early on, quantity beats perfection. Each post taught me what resonated. The compounding effect was enormous.
When you can't afford ads and nobody knows you, becoming a content machine is the only way. Content drove over 70% of our signups.
If nobody will write about you, become the writer
Quantity over perfection early on
Guest posting still works at scale
Content compounds over time
¿Inspirado por el camino de Leo? Genera una idea de negocio en el sector Marketing usando AI y datos reales de founders.
Leo alcanzó 3 milestones en el camino hacia $10K MRR
$1,000
$50,000
El recorrido, las decisiones y el contexto detrás de este hito
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