He worked directly on the marketplace listing's conversion funnel: adding testimonials, G2 reviews (since Airtable's own marketplace has no ratings), and Google Sign-in.

“I added testimonials to the marketplace listing”

He credits being an early mover on a still-small, deliberately chosen platform, part luck and part an intentional search for low-competition ground, the same pattern he used with his prior TikTok-vs-Instagram venture.

“This was partly luck, but I was also intentionally looking for a new, low-competition platform.”

Once he had a second, less-embarrassing version ready, he did the standard launch playbook: tweeted about it, posted in Airtable communities, and launched on Product Hunt, crediting API Connector's founder Ana for the original inspiration.

“I tweeted about it, shared it in a few Airtable communities and launched on Product Hunt.”

He picked the most common customer use cases, wrote a matching tutorial for the blog, and recorded a matching video for the YouTube channel, using intentionally mismatched request names between the two to attribute which channel a customer came from.

“This channel turned out to be SEO and YouTube videos.”

Traffic was tiny but the intent behind it was very high, since people were searching for the exact task Data Fetcher solves.

“one of those became a customer”

An interview he had done elsewhere hit the front page of Hacker News, driving a spike of new sign-ups and customers.

“An interview I did went to the top of Hacker News, which led to a big spike in new sign-ups and customers.”