Launch consisted of emailing his existing list about the new product with time-limited offers, rather than any paid or outbound channel.

“I sent emails to them for a couple of weeks letting them know about the product and making them special offers.”

Systeme.io pays a 40% lifetime commission to affiliates, with a self-serve program in the French market driven through Aurelien's own email list and Facebook group rather than outbound recruiting.

“We pay out 40% lifetime commissions to our affiliates to incentivize them a lot to promote us”

He frames it as a flywheel: the better the payout and product, the more affiliates promote it, so he sees no reason to cut commissions.

“the more value we deliver to our affiliates, the more they promote us”

Aurelien credits product quality itself, not just affiliate payouts, as the real driver of organic word-of-mouth referrals.

“the quality of the product plays a decisive role in generating word-of-mouth growth”