Founder stories
$100K ARRen 4 years
4 hitos
Acquired
Pre-acquisition revenue: $50M ARR
Atlassian acquired Loom ~$975M (~$880M cash + equity) October 2023. ARR ~$50M at acquisition.
Near bankruptcy to 10M users after pivoting based on Product Hunt launch
Founder
Joe Thomas
Co-Fundadores•Técnico•USA
Dedicación
Tiempo completoExperiencia
Con experienciaProducto
Video messaging and screen recording platform for work.
Tipo
SaaSIndustria
Creación de ContenidoModelo
SuscripciónEstrategia de marketing
Cómo Joe consiguió clientes
Canal de crecimiento
Product Hunt
También usado
Boca a BocaComunidades
Tech Stack
Herramientas usadas para construir Loom
ReactNode.jsAWSStripe
La historia completa
We were near bankruptcy when we launched on Product Hunt. 3,000 signups in 24 hours saved the company. We pivoted from usability tests to video recording based on what users wanted.
The Pivot
We started as a usability testing tool. Users kept asking for just the recording feature. We listened and pivoted.
Product Hunt Saved Us
We were running out of money. The Product Hunt launch brought 3,000 signups and gave us runway to survive.
Explosive Growth
From that pivot, we grew to 10M users and 120K paying customers. Revenue grew 1,100% in one year.
- PH launch signups: 3,000 in 24 hours
- Users: 10M
- Paying customers: 120K
- Revenue growth: 1,100% YoY
Conclusiones clave
1
Product Hunt can save a dying startup
2
Double down on feature with traction
3
Listen to what users actually want
4
Near-death experiences clarify priorities
Publicado originalmente enProduct Hunt
¿Inspirado por el camino de Joe? Genera una idea de negocio en el sector Creación de Contenido usando AI y datos reales de founders.
Milestone Journey
Joe alcanzó 4 milestones en el camino hacia $100K ARR
Primer Cliente
14 days
October 2015
87% más rápido
vs promedio 4 months+3 months al próximo milestone
$1K MRR
$1,000
3 months
December 2015
74% más rápido
vs promedio 11 months+9 months al próximo milestone
$10K MRR
$10,000
1 year
October 2016
45% más rápido
vs promedio 1 year+3 years al próximo milestone
$100K ARR
$10,000,000
4 years
October 2019
Promedio: 3 years
4 years
Tiempo total del recorrido
4
Milestones alcanzados
El camino de Joe hacia $100K ARRPremium
El recorrido, las decisiones y el contexto detrás de este hito
Desbloquea el Camino Completo de Joe
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Frequently asked questions
Who acquired Loom?
Loom was acquired by Atlassian for $975M on October 2023. Pre-acquisition revenue was $50M ARR. Atlassian acquired Loom ~$975M (~$880M cash + equity) October 2023. ARR ~$50M at acquisition.
How long did it take Loom to reach $100k arr?
Joe Thomas took 4 years to reach $100k arr with Loom.
Was Joe Thomas a solo founder?
No. Joe Thomas built Loom with co-founders.
What marketing channel did Loom use to grow?
Loom grew primarily through Product Hunt.
What industry is Loom in?
Loom operates in Creación de Contenido.
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