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Joe Thomas
Loom
Cerca de la quiebra a 10M usuarios después de pivotar basado en el lanzamiento de Product Hunt
Founder
Joe Thomas
Co-Fundadores•Technical•USA
Commitment
Full-timeExperience
ExperiencedProduct
Plataforma de mensajería de video y grabación de pantalla para el trabajo.
Type
SaaSIndustry
Creación de ContenidoModel
SuscripciónMarketing Strategy
How Joe acquired customers
Growth Channel
Product Hunt
Also Used
Boca a BocaComunidades
Tech Stack
Tools used to build Loom
ReactNode.jsAWSStripe
The Full Story
Estábamos cerca de la quiebra cuando lanzamos en Product Hunt. 3,000 registros en 24 horas salvaron la compañía. Pivotamos de pruebas de usabilidad a grabación de video basado en lo que los usuarios querían.
El Pivote
Comenzamos como una herramienta de prueba de usabilidad. Los usuarios seguían pidiendo solo la característica de grabación. Escuchamos y pivotamos.
Product Hunt Nos Salvó
Se nos estaba acabando el dinero. El lanzamiento de Product Hunt trajo 3,000 registros y nos dio runway para sobrevivir.
Crecimiento Explosivo
De ese pivote, crecimos a 10M usuarios y 120K clientes pagadores. Los ingresos crecieron 1,100% en un año.
- Registros de lanzamiento PH: 3,000 en 24 horas
- Usuarios: 10M
- Clientes pagadores: 120K
- Crecimiento de ingresos: 1,100% YoY
Key Takeaways
1
Product Hunt puede salvar un startup moribundo
2
Apuesta fuerte por la característica con tracción
3
Escucha lo que los usuarios realmente quieren
4
Las experiencias cercanas a la muerte aclaran las prioridades
Originally published onJoe Thomas (Medium)
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Milestone Journey
Joe achieved 4 milestones on the path to $100K ARR
Primer Cliente
14 days
October 2015
53% faster
vs mediana 1 month+3 months to next milestone
$1K MRR
$1,000
3 months
December 2015
50% faster
vs mediana 6 months+9 months to next milestone
$10K MRR
$10,000
1 year
October 2016
Avg: 1 year
+3 years to next milestone
$100K ARR
$10,000,000
4 years
October 2019
Avg: 2 years
4 years
Total journey time
4
Milestones achieved
Against every documented journey
Joe Thomas reached $10K MRR in 12 months, faster than 48% of the 295 documented $10K journeys (median 12 months). The amber bar is this journey.
Joe's Path to $100K ARRPremium
The journey, decisions, and context behind this milestone
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Frequently asked questions
Who acquired Loom?
Loom was acquired by Atlassian for $975M on October 2023. Pre-acquisition revenue was $50M ARR. Atlassian acquired Loom ~$975M (~$880M cash + equity) October 2023. ARR ~$50M at acquisition.
What is Loom?
Plataforma de mensajería de video y grabación de pantalla para el trabajo. It operates in Creación de Contenido.
How long did it take Loom to reach $100k arr?
Joe Thomas took 4 years to reach $100k arr with Loom.
Was Joe Thomas a solo founder?
No. Joe Thomas built Loom with co-founders.
What marketing channel did Loom use to grow?
Loom grew primarily through Product Hunt.
What industry is Loom in?
Loom operates in Creación de Contenido.
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