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David Perell
Write of Passage
Escritor lanza curso de escritura en línea, $200K+ de los dos primeros cohortes
3 months
$100K ARR
Twitter / X
Growth Channel
Co-Fundadores
Founder
Founder
David Perell
Co-Fundadores•Non-technical•USA
Commitment
Full-timeExperience
First-timeProduct
Curso de escritura en línea basado en cohortes.
Type
Producto de InformaciónIndustry
EducaciónModel
Pago ÚnicoMarketing Strategy
How David acquired customers
Growth Channel
Twitter / X
Tech Stack
Tools used to build Write of Passage
ZoomEmail marketingCourse platform
The Full Story
David Perell lanzó Write of Passage en abril de 2019 con ~150 estudiantes a $600. Lo ejecutó con Tiago Forte.
Éxito instantáneo
Incluso el primer cohorte generó ~$90,000. Ganaron más de $200,000 en ganancias de los primeros dos cohortes.
Escala
El curso cohort-based de 5 semanas ahora genera $2M+ anuales con 2,000+ estudiantes de 72 países.
- Primer cohorte: 150 estudiantes a $600
- Primeros dos cohortes: $200K+ ganancia
- Actual: $2M+ ingresos anuales
Key Takeaways
1
Colabora con un experto para el primer cohorte para compartir conocimiento
2
Precio de $600 desde el primer día - no subestimes cursos transformacionales
3
El aprendizaje cohort-based genera NPS alto (75, más alto que Apple)
4
Escala manteniendo calidad e incrementando frecuencia de cohortes
Originally published onDavid Perell
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Milestone Journey
David achieved 4 milestones on the path to $100K ARR
Primer Cliente
$600
7 days
April 2019
77% faster
vs mediana 1 month+7 days to next milestone
$1K MRR
$90,000
14 days
April 2019
92% faster
vs mediana 6 months+16 days to next milestone
$10K MRR
$90,000
1 month
April 2019
92% faster
vs mediana 1 year+2 months to next milestone
$100K ARR
$200,000
3 months
July 2019
88% faster
vs mediana 2 years3 months
Total journey time
4
Milestones achieved
Against every documented journey
David Perell reached $10K MRR in 30 days, faster than 94% of the 295 documented $10K journeys (median 12 months). The amber bar is this journey.
David's Path to $100K ARRPremium
The journey, decisions, and context behind this milestone
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Frequently asked questions
How much does Write of Passage make?
Write of Passage reports $0 ARR as of August 2024. Write of Passage shut down August 2024, citing "grueling economics." Final cohort Oct-Nov 2024. Was $1.5-2M per cohort at 2023 peak. Source: Founder announcement.
What is Write of Passage?
Curso de escritura en línea basado en cohortes. It operates in Educación.
How long did it take Write of Passage to reach $100k arr?
David Perell took 3 months to reach $100k arr with Write of Passage.
Was David Perell a solo founder?
No. David Perell built Write of Passage with co-founders.
What marketing channel did Write of Passage use to grow?
Write of Passage grew primarily through Twitter / X.
What industry is Write of Passage in?
Write of Passage operates in Educación.
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