Founder stories
$100K ARRen 3 months
4 hitos
Current revenue
Write of Passage shut down August 2024, citing "grueling economics." Final cohort Oct-Nov 2024. Was $1.5-2M per cohort at 2023 peak.
Writer Launches Online Writing Course, $200K+ from First Two Cohorts
Founder
David Perell
Co-Fundadores•No técnico•USA
Dedicación
Tiempo completoExperiencia
Primera vezProducto
Cohort-based online writing course.
Tipo
Producto de InformaciónIndustria
EducaciónModelo
Pago ÚnicoEstrategia de marketing
Cómo David consiguió clientes
Canal de crecimiento
Twitter / X
Tech Stack
Herramientas usadas para construir Write of Passage
ZoomEmail marketingCourse platform
La historia completa
David Perell launched Write of Passage in April 2019 with ~150 students at $600. He ran it with Tiago Forte.
Instant Success
Even the first cohort generated ~$90,000. They earned more than $200,000 in profit from the first two cohorts.
Scale
The 5-week cohort-based course now makes $2M+ annually with 2,000+ students from 72 countries.
- First cohort: 150 students at $600
- First two cohorts: $200K+ profit
- Current: $2M+ annual revenue
Conclusiones clave
1
Partner with an expert for the first cohort to share knowledge
2
Price at $600 from day one - don't undervalue transformational courses
3
Cohort-based learning drives high NPS (75, higher than Apple)
4
Scale by maintaining quality and increasing cohort frequency
Publicado originalmente enDavid Perell
¿Inspirado por el camino de David? Genera una idea de negocio en el sector Educación usando AI y datos reales de founders.
Milestone Journey
David alcanzó 4 milestones en el camino hacia $100K ARR
Primer Cliente
$600
7 days
April 2019
93% más rápido
vs promedio 4 months+7 days al próximo milestone
$1K MRR
$90,000
14 days
April 2019
96% más rápido
vs promedio 11 months+16 days al próximo milestone
$10K MRR
$90,000
1 month
April 2019
95% más rápido
vs promedio 1 year+2 months al próximo milestone
$100K ARR
$200,000
3 months
July 2019
92% más rápido
vs promedio 3 years3 months
Tiempo total del recorrido
4
Milestones alcanzados
El camino de David hacia $100K ARRPremium
El recorrido, las decisiones y el contexto detrás de este hito
Desbloquea el Camino Completo de David
Ve el análisis completo: estrategia de lanzamiento, métodos de validación, costos iniciales, análisis de expertos, replication playbook y más insights accionables.
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Frequently asked questions
How much does Write of Passage make?
Write of Passage reports $0 ARR as of August 2024. Write of Passage shut down August 2024, citing "grueling economics." Final cohort Oct-Nov 2024. Was $1.5-2M per cohort at 2023 peak. Source: Founder announcement.
How long did it take Write of Passage to reach $100k arr?
David Perell took 3 months to reach $100k arr with Write of Passage.
Was David Perell a solo founder?
No. David Perell built Write of Passage with co-founders.
What marketing channel did Write of Passage use to grow?
Write of Passage grew primarily through Twitter / X.
What industry is Write of Passage in?
Write of Passage operates in Educación.
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