Founder stories
$100K ARRen 2 years
4 hitos
Solo Dad Builds $42K/Month Chrome Extension with $1/Day Pricing
Founder
Jordan O'Connor
Fundador en Solitario•Técnico•USA
Dedicación
Side ProjectExperiencia
Primera vezProducto
Chrome extension automating Poshmark sharing.
Tipo
Extensión de ChromeIndustria
E-commerceModelo
FreemiumEstrategia de marketing
Cómo Jordan consiguió clientes
Canal de crecimiento
SEO / Contenido
Tech Stack
Herramientas usadas para construir Closet Tools
JavaScriptChrome Extension APIStripe
La historia completa
I'm the self-proclaimed 'winner of Indie Hackers' - if you filter for solo founders with verified Stripe revenue, I come up at the top.
Simple Value Prop
Poshmark incentivizes engagement on its platform, so sellers must share their products frequently. Closet Tools automates this tedious process.
$1/Day Pricing
Ever since launch, it's been priced at a dollar a day - a massive value proposition at a minimal price point.
- MRR: $42K
- Pricing: $1/day
- Built while raising kids + job
Conclusiones clave
1
Find a market with a painful, repetitive problem to solve
2
Simple pricing ($1/day) can be incredibly effective
3
You can build a massive business while working a job and raising a family
4
Focus on one product and do it extremely well
Publicado originalmente enJordan O'Connor Blog
¿Inspirado por el camino de Jordan? Genera una idea de negocio en el sector E-commerce usando AI y datos reales de founders.
Milestone Journey
Jordan alcanzó 4 milestones en el camino hacia $100K ARR
Primer Cliente
$1
1 month
March 2018
72% más rápido
vs promedio 4 months+5 months al próximo milestone
$1K MRR
$1,000
6 months
August 2018
47% más rápido
vs promedio 11 months+12 months al próximo milestone
$10K MRR
$10,000
1 year
August 2019
19% más rápido
vs promedio 1 year+6 months al próximo milestone
$100K ARR
$456,000
2 years
February 2020
37% más rápido
vs promedio 3 years2 years
Tiempo total del recorrido
4
Milestones alcanzados
El camino de Jordan hacia $100K ARRPremium
El recorrido, las decisiones y el contexto detrás de este hito
Desbloquea el Camino Completo de Jordan
Ve el análisis completo: estrategia de lanzamiento, métodos de validación, costos iniciales, análisis de expertos, replication playbook y más insights accionables.
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Frequently asked questions
How much does Closet Tools make?
The last known public figure for Closet Tools is $35K MRR as of April 2023. Last public figure; no 2024/2025 updates found. Source: Indie Hackers.
How long did it take Closet Tools to reach $100k arr?
Jordan O'Connor took 2 years to reach $100k arr with Closet Tools.
Was Jordan O'Connor a solo founder?
Yes. Jordan O'Connor built Closet Tools as a solo founder.
What marketing channel did Closet Tools use to grow?
Closet Tools grew primarily through SEO / Contenido.
What industry is Closet Tools in?
Closet Tools operates in E-commerce.
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