Launched Carrd to his own Twitter followers on March 7, 2016.

“I excitedly launched Carrd via”

The audience wasn't cold; it was the following he'd already built years earlier from his template/theme design work, which converted well into Carrd's first users.

“the followers I'd gained from that translated pretty well to Carrd”

A follower posted Carrd to Product Hunt on March 1, 2016 (before AJ planned to); it got featured on March 16, 2016, driving 1,000+ upvotes and the #1 spot in tech that day.

“1000+ upvotes and the #1 spot in tech for that day”

Compared to the Twitter launch, the Product Hunt feature operated on an entirely different scale and kept feeding new users and sites long afterward.

“getting featured on Product Hunt was on another level entirely”

Years into the business, AJ describes Carrd's ongoing growth as running almost entirely on word of mouth, with no paid advertising or marketing spend.

“Carrd weirdly gets by entirely by word of mouth”

He frames it as a sequence: Twitter supplied the initial users, Product Hunt amplified that, and word of mouth carried growth from there.

“Twitter is basically what got the ball rolling”