Ran a #Threads100 challenge encouraging creators to post for 100 straight days, with a public leaderboard and streak tracking, alongside shipping core scheduling/analytics features.

“We also launched a #Threads100 challenge — post for 100 days straight, with a leaderboard and streak tracking.”

The founders deliberately skipped a Product Hunt launch, crediting steady weekly shipping and bug-fixing instead of a single big-bang launch moment for their growth.

“We didn’t launch on Product Hunt.”

Launched an affiliate program so creators who already use BlackTwist earn a payout for referrals, pitched to them as a partnership rather than a paid-ads relationship.

“One of the best decisions we made was launching an affiliate program”

Affiliates mention BlackTwist in their own growth guides, "tools I use" posts, YouTube videos and paid courses because they already use and like it, not primarily for the payout, which the founder credits as one of the biggest recent drivers of growth.

“This organic love has been one of the biggest drivers of momentum recently.”

Both founders came from an existing X/Twitter presence and the indie-hacker community there, which the founder frames as part of their advantage going into BlackTwist, though he never states a specific share of BlackTwist signups attributable to Twitter/X.

During a week-long Uneed Residency program with other indie builders, BlackTwist picked up a new subscription on day 4 of the week, which the founder read as a sign the week would move revenue.

“Day 4 of Uneed Residency, and 3rd subscription just arrived.”