Product Hunt was one of two launch platforms used, alongside Hacker News.

“Product Hunt and Hacker News launches gave good initial boosts.”

Hacker News launch ran alongside the Product Hunt launch.

“Product Hunt and Hacker News launches gave good initial boosts.”

First paying customers came from personal networking and community engagement rather than paid acquisition.

“First Customers: Acquired through networking and community engagement.”

Content marketing centered on in-depth SQL optimization articles.

“I wrote in-depth articles on SQL optimization, which started ranking well on Google.”

Founder credits SEO, not the launch platforms, as the channel that produced lasting growth.

“the real sustainable growth came from SEO and word-of-mouth referrals”

Built a referral program specifically to turn satisfied users into a word-of-mouth growth loop.

“A referral program that incentivized word-of-mouth growth”

Posted recurring #buildinpublic revenue and user updates on X.

“Let's have a look at AI2sql http://ai2sql.io stats for September, 2022”

Also posted incremental MRR and customer updates on LinkedIn during the early growth period.

“I just got another customer for http://ai2sql.io and I'm closing in on $200 MRR.”