A single announcement post in Notion's Reddit community, describing the problem it solved rather than a sales pitch.

“and people loved it!”

The sticky-outline problem turned out to be common among heavy Notion users, so the Reddit post surfaced genuine unmet demand rather than needing to be sold.

“Reached 2k+ downloads within 3 months of launch in Chrome store”

Users who found the extension kept requesting new customizations, and Gourav built out the feature set in response, which grew the single-feature tool into a 20+ feature product.

“Over time, users started suggesting more features, and that's how it grew to include 20+ customizations.”

Treating user requests as the product roadmap kept the extension relevant to what people actually wanted, which he credits directly for its growth.

“The power of listening to your users!”

Donation links to Patreon and Ko-fi were added to the public GitHub repo as an optional way for open-source users to support the project.

“I also added Patreon and Ko-fi links to the GitHub repo in case people wanted to support the project.”

A visible, freemium, open-source project attracted some goodwill-driven support beyond direct feature purchases, though it stayed a minor share of total revenue next to the paid-feature unlock.

The founder of ExtensionPay proactively reached out offering a low-effort payment integration; Gourav wired it in and used it as the sole payment mechanism for premium features through the life of the paid model.

“building and maintaining a high-quality extension on top of an ever-changing product (Notion) requires a lot of skill and time”

The tool was reliable enough that he kept using it on another extension too, without issues.