Built the MVP fast and launched on Product Hunt rather than over-preparing.

“We built the basic service within just one week and then launched it on Product Hunt.”

The Product Hunt launch was amplified by the founders' own network upvoting and sharing it.

“we were ranked as the #5 developer tool that week on Product Hunt.”

Personal network was mobilized around the launch: asking friends and family to upvote, and sharing the launch on LinkedIn and Facebook.

“We used most of our social media accounts and connections. We asked friends and family members to upvote our product.”

Posted in Reddit communities focused on OpenAI, where people were already looking to bring custom AI into their existing tools.

“We also shared posts on Reddit, especially in communities related to OpenAI.”

Direct outreach to prospects was tried but underperformed relative to other channels.

“We tried reaching out to potential customers directly, but it didn't lead to as many sign-ups as we hoped.”

Ongoing content production (tips, guides, use cases) has been a steady acquisition driver.

“By creating valuable content, we've been able to attract people to our product.”

Sharing product updates and building community presence on Medium, Reddit and X.

“Platforms like Medium, Reddit, and X have been great tools for sharing updates and building our community.”

Later optimization sharply improved paid efficiency.

“we successfully unlocked its potential by boosting performance sevenfold, reducing the CPC from $1.06 to $0.15.”

Paid spend initially underperformed relative to expectations from a conversion standpoint.

“spending money on ads also didn't bring in the results we were expecting.”

Content built around keywords tied to using AI agents in communication tools secured organic keyword positions that keep bringing in new users.

Publishes YouTube videos, X posts and LinkedIn posts walking through AI-agent use cases built with Runbear.