She attributes the pre-sale working at all to already having an audience listening before she asked.

“In other words, I had a group of people already listening.”

Two days after fulfilling the book, she said nearly all of the first 500+ sales had come from Twitter alone.

“Most of it was from Twitter! I have yet to launch in other places or even mention it in my email newsletter yet.”

She deliberately delayed the Product Hunt launch until she already had an audience, rather than leaning on Product Hunt to create momentum from scratch.

“you're hoping the PH launch will generate your success, instead of the other way around.”

Waiting until she already had a large, ready audience is what she credits for the Product Hunt spike.

“The key here was waiting until I had an already large audience that was ready to support me in the launch”

She ran Gumroad's built-in affiliate program and says it drove a meaningful share of sales.

“I utilized Gumroad's affiliate program and saw a ton of sales come through there.”

Trends, the newsletter she ran at The Hustle, featured the book in the week after launch, contributing to a post-launch sales spike.

“Trends was also kind enough to showcase the product that week.”

Eight months in, she reported sales on all but 9 of 225 days since launch.

“I've only seen 9 days with no sales, out of 225 days. Meaning 96% of days there are sales!”

A third-party breakdown of her pricing lists a Black Friday discount as one of the book's five recurring sales spikes; not confirmed directly in founder-authored material we could fetch.