Her keyword-selection method is to look for low-difficulty, long-tail terms in her expertise area rather than competing on broad, high-volume keywords.

“every niche has many low-hanging fruits”

A review of a then-low-competition tool (Beehiiv, keyword difficulty 1/100 per Ahrefs at the time) ranked in the top 10 within weeks with zero link-building, and became her single biggest affiliate earner.

“My blog post reached the top 10 Google search pages a few weeks after publication.”

A previously-published evergreen post gained a large traffic jump after multiple Google algorithm updates in late 2024, without a corresponding rewrite or new promotion push described in the source.

“I had this realization in late 2024 when my site took off after multiple Google algorithm updates.”

One specific evergreen review post ended up carrying a large share of total site traffic once it caught a favorable algorithm shift.

“My AI SEO tools blog post started pulling in 6,000+ visitors a month.”

Organic search was, by her own account, the dominant acquisition channel for the site, well ahead of her other traffic sources.

“76.83% of all of its traffic”