Arthur Yuzbashev could build software, but his first products kept dying before anyone saw them. An online library tool took months to build and got almost no traction after Reddit bans. A React and Next.js animation library had apparent demand in developer threads, but it made only one sale in two months because every promotion attempt ran into the same distribution wall.

Instead of treating Reddit as a place to drop links, Arthur started tracking it like a system. He logged subreddits, account age, karma, timing, post style, removals and bans in a spreadsheet. After two months, the pattern was clear: smaller communities were often safer, accounts under 30 days were fragile, posting too fast triggered filters, and matching each subreddit’s tone mattered more than writing generic helpful comments.

That spreadsheet became MediaFast. The product gives founders a Reddit marketing roadmap: which subreddits to target, what content angle to use, when to post, when to comment, and how to pace activity so they do not burn accounts. Arthur launched it on February 10, 2025, after building the first version in a few weeks. The first customer came on launch day from his small X/build-in-public circle, and the first month closed at about $360.

Growth was still slow and unglamorous. Month two reached $760, month three reached about $1,200 MRR, and the product later climbed through $5K to roughly $6K/month without paid ads. The engine was the same lesson MediaFast sells: use Reddit carefully, build in public on X, write from real experience, and let SEO compound around the exact pain people search for after getting banned or ignored.

The useful part of the story is not that Reddit is an easy growth hack. It is the opposite. Arthur found a painful, rule-heavy distribution channel, documented the failure modes from first-hand scars, and packaged the operating system he wished he had before two earlier products went nowhere.