Founder stories
1,000 customers. Grew from $33K MRR (Feb 2025) to $40K (Oct 2025).
Status page service for monitoring uptime.
Comment Ali a acquis ses clients
Outils utilisés pour construire Instatus
Ali Salah built Instatus, a service for creating status pages. Reaching $1K MRR was his goal for 2020.
Initially offered a free forever plan, no one would upgrade. Now some customers upgrade within a day.
His initial tendency was to fix issues first, then reply. He evolved to over-communication: send emails proactively.
Don't invest heavily in marketing until product-market fit is proven
Over-communicate with customers - reply fast even if just to acknowledge
Early churn is normal - focus on improving the product based on feedback
Freemium can work but requires patience before users upgrade
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