Chris was doing freelance sales-copy and marketing-funnel consulting and took on a client who was setting up a WooCommerce store. While working in WooCommerce for that client he found there was no tool that let him build a post-purchase one-click upsell/downsell sequence the way he wanted, and discovered many others asking for the same thing in WooCommerce forums.

“There was no tool that would allow me to offer upsells and downsells the way I wanted.”

The first (non-paying) interested users came from an active WooCommerce forum thread and related Facebook groups, where Chris and Bogdan publicly announced they were building the product and pointed people to a landing page.

“We found a particularly active forum thread discussing the problem we were going to solve, and we announced that we were going to build this product.”

The first paying customers were the roughly ten forum/Facebook-group contacts who had been interviewed; once the MVP existed, Chris and Bogdan sold it to that same list directly at a discount, and all of them paid.

“Then we sold it to this initial group at a considerable discount. Every business paid for our solution.”