Alex had a developer rewrite the app's front-end in React to qualify for Shopify's "Built for Shopify" badge, which he ties to the growth that followed in 2024.

On his own blog, Alex attributes ongoing organic growth to being a category leader in the Shopify App Store, ranking well in App Store SEO, and holding the "Built for Shopify" trust badge.

“already a category leader in the app store, are growing in SEO, and are "Built for Shopify", so we have an engine”

In Q1 2025 Alex increased how much content he created and posted across several different channels at once.

“I started making content and posting more on different channels.”

He reports that traffic from sources including ChatGPT, YouTube, Reddit, and the company's own website increased after this push, though he does not give numbers.

“Traffic from other sources like ChatGPT, Youtube, Reddit, and our website has increased.”

For 2025, Alex planned a personalized cold-email push from an existing list of hundreds of leads, explicitly trying to avoid the generic, automated cold email most people receive. As of the source's publication he had not yet reported results from this specific push.

“I've got hundreds of leads built up and hope to deliver the opposite of that - personalized, intimate emails”

Alex planned to meet other Shopify app and agency owners in 2025 to explore co-marketing, alongside potential collaborations with artists and art sellers for content. As of the source's publication this was a stated plan rather than a reported result.

“I intend on meeting more Shopify app and agency owners to see how we can co-market.”