In December 2020, Dickie Bush tweeted: 'is anyone interested in doing a daily writing challenge for 30 days?'

Rapid Validation

Around 20 people joined a Slack group. Six days later, they had 50 people. He got 300-400 form responses.

Scale

Nine months and 1,800 students later, it became an immersive cohort-based course. Now 4,000+ students with millions in revenue.

• First cohort: 20 people in Slack
• Nine months later: 1,800 students
• Total students: 4,000+