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Ellen Yin
Cubicle to CEO
Especialista en Marketing Corporativo Deja Su Empleo, Prevende Curso, Alcanza 7 Cifras
2 years
$100K ARR
Comunidades
Growth Channel
Fundador en Solitario
Founder
Founder
Ellen Yin
Fundador en Solitario•Non-technical•USA
Commitment
Full-timeExperience
First-timeProduct
Cursos y comunidad que ayudan a emprendedores a hacer la transición de empleado a propietario de negocio.
Type
Producto de InformaciónIndustry
EducaciónModel
HíbridoMarketing Strategy
How Ellen acquired customers
Growth Channel
Comunidades
Also Used
Twitter / X
Tech Stack
Tools used to build Cubicle to CEO
KajabiFlodeskInstagramZoom
The Full Story
TL;DR
Ellen previndió su primer programa sin contenido, luego lo construyó según la retroalimentación del cliente para alcanzar ingresos de por vida de 7 cifras.
Ellen Yin comenzó su negocio después de dejar su trabajo de marketing corporativo. Inicialmente tomó pequeños proyectos, pero cuando un colega se convirtió en su primer cliente, se dio cuenta de que podía monetizar sus habilidades de marketing.
El Pivot
Se enfocó en pasar de servicios a crear y escalar productos digitales. Los servicios significaban cambiar tiempo por dinero; los cursos podían escalar infinitamente.
La Estrategia de Preventa
Su avance llegó cuando lanzó su primer programa sin contenido, lo previndió a estudiantes beta antes de construir nada. Esto validó la demanda y le dio flujo de efectivo para crear el curso real.
El Crecimiento
Al escuchar a sus estudiantes e iterar según la retroalimentación, hizo crecer su negocio. Hoy, Cubicle to CEO ha alcanzado siete cifras en ingresos de por vida, enseñando a emprendedores cómo pasar de empleados a propietarios de negocios.
- Tiempo a $100K ARR: 2 años
- Estrategia: Prevender antes de construir
- Primer cliente: Colega anterior
- Ingresos de por vida: 7 cifras
Key Takeaways
1
Prevende antes de construir: valida con dinero real, no encuestas
2
Tu primer cliente puede venir de tu red existente (colega)
3
Lanza con cero contenido y construye según la retroalimentación del cliente pagador
4
Haz un pivot de servicios a productos digitales para mejor escalabilidad
Originally published onStarter Story
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Milestone Journey
Ellen achieved 3 milestones on the path to $100K ARR
Primer Cliente
2 months
March 2018
Avg: 1 month
+10 months to next milestone
$1K MRR
$1,000
1 year
January 2019
Avg: 6 months
+1 year to next milestone
$100K ARR
$100,000
2 years
January 2020
Avg: 2 years
2 years
Total journey time
3
Milestones achieved
Against every documented journey
The median of the 226 documented journeys with this milestone is 2.0 years; this one took 2.0 years.
This journey
2.0 years
Median of 226
2.0 years
Ellen's Path to $100K ARRPremium
The journey, decisions, and context behind this milestone
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Frequently asked questions
How much does Cubicle to CEO make?
The last known public figure for Cubicle to CEO is $1M ARR as of January 2024. Cubicle to CEO ~$3M lifetime revenue. C-Suite membership ~$88K ARR. Total reportedly seven figures but no precise current figure. Source: Growth in Reverse.
What is Cubicle to CEO?
Cursos y comunidad que ayudan a emprendedores a hacer la transición de empleado a propietario de negocio. It operates in Educación.
How long did it take Cubicle to CEO to reach $100k arr?
Ellen Yin took 2 years to reach $100k arr with Cubicle to CEO.
Was Ellen Yin a solo founder?
Yes. Ellen Yin built Cubicle to CEO as a solo founder.
What marketing channel did Cubicle to CEO use to grow?
Cubicle to CEO grew primarily through Comunidades.
What industry is Cubicle to CEO in?
Cubicle to CEO operates in Educación.
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