Founder stories
A digital banking platform engineered for startups, with modern UI/UX and founder-friendly features.
How Immad acquired customers
Tools used to build Mercury
Immad Akhund left Google and sold his first startup for $45M before building Mercury, the go-to banking platform for startups valued at $3.5B.
Immad Akhund is a British-Pakistani serial entrepreneur who had the idea for a startup bank since 2014 but needed the right timing and experience first.
Before Mercury, Immad was CEO and co-founder of Heyzap, a mobile developer tools company that sold for $45M in 2016. He started his entrepreneurial journey 16 years ago as a recently graduated engineer from Cambridge.
"I tried every banking option out there, but they always fell short – either too clunky or simply inaccurate. That frustration led me to gamble my savings on an idea: to build a finance app that didn't make managing money a chore."
"Many thought I was diving into an oversaturated market where traditional banks had already won. But as Mercury began taking shape, I knew I had something special. My friends were finally using the app out of genuine preference, not as a personal favor."
Mercury launched in January 2019 and quickly became the go-to banking platform for startups. The onboarding experience was revolutionary - accounts approved in under a day with a beautiful, intuitive interface.
Mercury has grown more in recent months than in its first four years combined, reaching 100,000+ subscribers and a $3.5B valuation.
Thanks to a disciplined small team and focus on product, Mercury achieved profitability in 2023 - a rare feat for a startup of its scale.
Previous exits give credibility and runway to tackle ambitious problems
Focus on exceptional UX in industries known for clunky software
Patience matters - Immad had the idea in 2014 but waited for the right time
Profitability is achievable even for high-growth fintech startups
Inspired by Immad's journey? Generate a business idea in the Finance space using AI and real founder data.
Immad achieved 3 milestones on the path to $100K ARR
The journey, decisions, and context behind this milestone
See the complete breakdown: launch strategy, validation methods, startup costs, expert analysis, replication playbook, and more actionable insights.
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