Founder stories
Shopify app that helps merchants visualize products in customer environments.
How Alex acquired customers
Tools used to build Picture It
Alex acquired an existing Shopify app and scaled it to $3,500 MRR through product improvements and customer focus.
Instead of building from scratch, I took a different path - acquiring an existing Shopify app and growing it.
Picture It was an underperforming app when I found it. The previous owner had built something useful but hadn't invested in growth. I saw potential and made an offer.
After acquiring the app, I focused on: 1. Improving the user experience 2. Better customer support 3. SEO optimization in the Shopify App Store 4. Listening to customer feedback
Within a year of ownership, I grew the app to $3,500 MRR. The key was treating it like a real business - not just a side project.
For solopreneurs, acquisition can be a faster path than building from zero.
Acquiring an existing product can be faster than building from scratch
Underperforming apps often have untapped potential
Customer focus and support drive Shopify app growth
The Shopify ecosystem rewards quality and consistency
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The journey, decisions, and context behind this milestone
See the complete breakdown: launch strategy, validation methods, startup costs, expert analysis, replication playbook, and more actionable insights.
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