Founder stories
First Customerin 2 years
Blogger Waits 2 Years to Launch $4.95 eBook, Now Runs $10M+ Business
Founder
Ramit Sethi
Solo Founder•Non-technical•USA
Commitment
Full-timeExperience
First-timeProduct
Personal finance and entrepreneurship education.
Type
Info ProductIndustry
EducationModel
One-time PaymentMarketing Strategy
How Ramit acquired customers
Primary Channel
SEO / Content
Tech Stack
Tools used to build I Will Teach You To Be Rich
WordPressEmail marketingCourse platforms
The Full Story
Ramit Sethi waited two years before creating his first product, building audience to 50,000 visitors per month first.
First Product
His first product was 'Ramit's 2007 Guide to Kicking Ass' at $4.95. He was terrified about launching.
The Result
All his fears happened, but people also bought. He made $15,000 in a single day from that first product.
- Time building audience: 2 years
- First product price: $4.95
- First day revenue: $15,000
Key Takeaways
1
Build audience first (50,000 monthly visitors) before launching products
2
Start small ($4.95 ebook) to overcome fear and learn
3
Collect massive customer data (25,000+ data points) before major launches
4
All your fears about launching will happen - launch anyway
Originally published onProBlogger
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