I left a $100K software job to bootstrap Logology with my wife. My father-in-law doesn't approve.

Why We Started

My wife was a freelance designer specializing in logos. I was a developer. We wanted to build something together that combined our skills - and let us spend more time together.

The Early Struggle

Logology started in 2018 as a side project. For the first year, we were making about $300/month. It was discouraging, but we kept going.

The Twitter Breakthrough

I started sharing our journey on Twitter - the ups, the downs, the lessons. I went from 150 to 40,000+ followers in about a year, just by being honest about the startup journey.

That audience changed everything. We went from 5 sales per month to 45.

Growing to $3K/Month

By 2020, we hit $3K/month in revenue. Not life-changing, but enough to validate that we were onto something. The key was building an audience that believed in our story.

The Meme King Strategy

I create one meme per day about the startup journey. It sounds silly, but humor connects with people. They remember you, they root for you, they become customers.