How much does Doing Content Right make?

Doing Content Right's current revenue is not publicly tracked. The story documents the journey to first customer (achieved in 0 days), but the founder has not published updated revenue figures.

How long did it take Doing Content Right to reach first customer?

Steph Smith took 0 days to reach first customer with Doing Content Right.

Was Steph Smith a solo founder?

Yes. Steph Smith built Doing Content Right as a solo founder.

What marketing channel did Doing Content Right use to grow?

Doing Content Right grew primarily through Twitter / X.

What industry is Doing Content Right in?

Doing Content Right operates in Education.

How Steph Smith built Doing Content Right to First customer in 0 days

Q: What is Doing Content Right?

Complete guide for starting, developing, and growing a blog or newsletter. It operates in Education.

The full story

TL;DR

Steph leveraged her experience leading content at The Hustle to launch Doing Content Right, selling $28,414 in the launch month and $47,014 in the first three months.

Steph Smith led a 30-person publications team at The Hustle and operated 6 technical blogs (3 of which she launched), reaching 600K+ email subscribers and millions of monthly readers.

The Background

She helped create and scale Trends, a premium publication, to thousands of subscribers and millions in ARR in under two years, leading to an 8-figure acquisition.

The Product Launch

Leveraging her expertise, she wrote and launched "Doing Content Right" - a complete manual for starting, developing, and growing a blog or newsletter.

The Results

The guide recorded $10,500 in pre-sales before launch. Steph publishes her own monthly revenue, and it shows $28,414 in September 2020, the month the book shipped, and $47,014 across the first three months from the pre-sale opening on July 28, 2020 through October 31, 2020. It has since sold thousands of copies and now bundles the book with exercises, recorded lessons, a quiz, audio material and community access.

Pre-sales at launch: $10,500
Launch month (September 2020): $28,414
First three months (July to October 2020): $47,014
Current bundle: book, exercises, recorded lessons, quiz, bonus audio and community access
Built on: Years of content experience

Key Takeaways

Leverage experience from leading large teams to create educational products

Launch with multiple formats (book + exercises + Discord + videos + bonuses)

Price based on transformation value, not time to create

A launch month of $28,414 validates strong market demand without treating one-time product sales as MRR

The full story

TL;DR

Steph leveraged her experience leading content at The Hustle to launch Doing Content Right, selling $28,414 in the launch month and $47,014 in the first three months.

Steph Smith led a 30-person publications team at The Hustle and operated 6 technical blogs (3 of which she launched), reaching 600K+ email subscribers and millions of monthly readers.