Steph Smith led a 30-person publications team at The Hustle and operated 6 technical blogs (3 of which she launched), reaching 600K+ email subscribers and millions of monthly readers.

The Background

She helped create and scale Trends, a premium publication, to thousands of subscribers and millions in ARR in under two years, leading to an 8-figure acquisition.

The Product Launch

Leveraging her expertise, she wrote and launched "Doing Content Right" - a complete manual for starting, developing, and growing a blog or newsletter.

The Results

The guide did $40,000 in sales in the first month and has since sold more than 5,300 copies. She launched with multiple formats: book + exercises + Discord community + videos + bonuses.

• First month revenue: $40,000
• Total copies sold: 5,300+
• Formats: Book, exercises, Discord, videos, bonuses
• Built on: Years of content experience