Founder stories
Founder stories
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212 stories found
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Shaun Donnelly
how a london indie dev grew a workout app to $3,630 mrr
Shaun Donnelly started Personal Best as a hobby and turned it into a full-time iOS app with 500,000+ downloads and $3,630 in monthly recurring revenue by the end of 2025.
$1K MRR in 4 years·Solo
Mobile AppHealth & WellnessLondon, United Kingdom
Max Schmitt
how a solo dev sold 239 copies of his invoicing app in 2025
Max Schmitt has built Cakedesk, a one-time-purchase invoicing app, as a side project since late 2021. In its fourth year it sold 239 new licenses, up from about 170 the year before.
$1K MRR in 2 years·Solo
OtherFinance🇩🇪 DE
Orel Zilberman
after 600 days and zero dollars, writestack became a $110k a year tool for substack writers
Orel Zilberman burned through roughly $70,000 and a dozen failed products before a tool for Substack creators finally started paying. Here is how he got there.
$100K ARR in 1 year·Solo
SaaSContent Creation🇮🇱 IL
Nic Polotnianko
how nic polotnianko grew blogtopin to $15k mrr after four years of failed products
A Ukrainian software engineer spent four years shipping products that went nowhere, then built a Pinterest automation tool to scratch his own itch and grew it past $15k MRR.
$10K MRR in 1 year·Solo
SaaSMarketingDnipro, Ukraine
Josh Pigford
how josh pigford turned down millions, then sold baremetrics for $4m
Josh Pigford built Baremetrics in days to scratch his own itch, grew it past $1.5M ARR, walked away from a deal that collapsed at the finish line, then sold a year later for $4 million in cash.
$100K ARR in 5 months·Solo
SaaSDeveloper Tools🇺🇸 US
David Bressler
how a non-coder built an ai excel tool to $20k in two months
David Bressler spent his paternity leave building an AI Excel formula tool with no-code Bubble, then watched influencers turn it into a fast-growing freemium business.
$100K ARR in 4 months·Solo
SaaSAI / MLOrlando, Florida
Thomas Frank
how thomas frank made $1m/year selling notion templates
After a decade making content, Thomas Frank made $1 million in a single year selling Notion templates, with the line peaking at $100k a month in one-time template sales.
First Customer in 0 days·Solo
Info ProductProductivityColorado, USA
Reilly Chase
how reilly chase landed hostifi's first 11 customers in three weeks
With an IT background but no SaaS experience, Reilly Chase built a UniFi hosting tool, launched it with a single tweet, and found his first 11 paying customers in three weeks by going where Ubiquiti users actually hung out.
$100K ARR in 1 year·Solo
SaaSDeveloper Tools🇺🇸 US
Dominik Sobe
how dominik sobe turned notion into a $3k mrr help center business
A self-taught Austrian developer needed a help center for his app, hated every option, and built one on top of Notion instead. HelpKit hit $3K MRR and 130+ customers within roughly a year.
$10K MRR in 3 years·Solo
SaaSProductivity🌍 Remote
Eddy Vinck
how a part-time dev got blog recorder to $250 mrr in 6 months
Eddy Vinck shipped his first SaaS, Blog Recorder, as a part-time project and reached $250 MRR and $2,000 in total revenue in six months, with his first customer coming from his own developer network.
$100 MRR in 3 months·Solo
SaaSContent Creation🇳🇱 NL
Joe Masilotti
a one-month mvp that sold 14 months later
A Rails developer timeboxed an MVP to 30 days, landed two paying customers in his first 20 minutes on Product Hunt, and sold the product 14 months later.
$100 MRR in 2 months·Solo
SaaSDeveloper Tools🇺🇸 US
Dru Riley
how Dru Riley took Trends.vc from zero to $20k MRR in under a year
Dru Riley quit a big-data job with savings and a vague plan, burned through three years of side projects, then turned weekly research reports into a one-person newsletter that hit roughly $20k MRR within a year of launch.
$100K ARR in 6 months·Solo
Info ProductMarketing🌍 Remote
Mohamed Nagm
How Mohamed Nagm turned Reddit pain points into SaasNiche's first $305 MRR
Mohamed Nagm built SaasNiche around one sharp promise: stop guessing what to build by mining Reddit for real customer pain. Founder-message and Stripe-verified sources show it reached roughly $300 MRR with a single Reddit-led channel.
$100 MRR in 1 month·Solo
SaaSAI / ML🇪🇬 EG
Guillermo Rauch
V0: How Vercel's CEO Built an AI UI Generator Used by 3M+ Developers
Guillermo Rauch, a self-taught developer who never finished high school, built Next.js and Vercel. Then he used AI to make his own platform accessible to 100M+ potential users.
$10K MRR in 1 year·Solo
SaaSDeveloper Tools🇺🇸 US
Jan Oberhauser
n8n: Solo Founder Side Project to $2.5B Open-Source Automation Platform
Jan Oberhauser, a VFX pipeline engineer, started coding n8n in his Berlin apartment after work. His first hire was a developer evangelist. Now it's worth $2.5B with 150K GitHub stars.
$100K ARR in 7 years·Solo
SaaSProductivity🇩🇪 DE
Andrew Mason
Descript: The Groupon Founder Who Built a $550M AI Video Editor by Editing Audio Like Text
After founding Groupon ($16B IPO) and watching it unravel, Andrew Mason built Descript — an AI video editor that lets you edit media by editing text. He acquired a voice-cloning AI startup and rebuilt the product from scratch.
$100K ARR in 5 years·Solo
SaaSContent Creation🇺🇸 US
Brett Williams
DesignJoy: How Brett Williams Built a $1.5M/Year Design Agency of One — Zero Employees, $95/Month in Tools
Brett Williams had been designing since 2009. In 2017 he launched DesignJoy — a subscription design service. A viral tweet in 2020 doubled his MRR overnight. By 2022, he broke $1.5M ARR as a true agency of one.
$100K ARR in 4 years·Solo
Agency / ServiceDesign🇺🇸 US
Codie Sanchez
Contrarian Thinking: How Codie Sanchez Built a 750K-Subscriber Newsletter and $100M+ Business Portfolio from Scratch
Codie Sanchez went from Goldman Sachs to building Contrarian Thinking — a newsletter that hit 10K subscribers in 30 days. She parlayed that audience into courses, community, and a holding company that now does 9 figures in revenue.
$100K ARR in 2 years·Solo
Info ProductFinance🇺🇸 US
Jack Butcher
Visualize Value: How Jack Butcher Went from a Honda Factory to $180K/Month Through Daily Visual Posts
Jack Butcher assembled cars at a Honda factory, talked his way into design school, spent 8 years at agencies, then burned out running his own. In January 2019, he started posting simple visuals on Twitter. Within 18 months: $180K/month.
$100K ARR in 1 year·Solo
Info ProductEducation🇺🇸 US
Dan Koe
Dan Koe: 6 Failed Businesses, Then $3.3M/Year from Writing 2 Hours Per Day
Dan Koe tried fitness YouTube, dropshipping, a Facebook ads agency, and two e-commerce brands — all failed. Then he started writing on Twitter. Within 4 years: $3.3M/year and 3.4M followers.
$100K ARR in 4 years·Solo
Info ProductEducation🇺🇸 US
Wes Bos
Wes Bos: How a Canadian Developer Built a $10M+ Course Business Teaching JavaScript to 500,000 People
Wes Bos started teaching at a coding bootcamp, then launched "React for Beginners" — 2,300 students in 3 weeks. His free JavaScript30 challenge attracted 680K+ sign-ups. Total: $10M+ in course revenue from Hamilton, Ontario.
$100K ARR in 1 year·Solo
Info ProductEducation🇨🇦 CA
BL
Brian Lam
How a Gizmodo Editor Built the Internet's Most Trusted Product Review Site — Then Sold It to the NYT for $30M
Brian Lam left Gizmodo, moved to a surf shack in Hawaii, and launched Wirecutter. The NYT bought it for ~$30M in 2016.
$100K ARR in 2 years·Solo
OtherContent Creation🇺🇸 US
Noah Kagan
How Employee #30 at Facebook Built AppSumo into an $80M+ Deal Marketplace After Getting Fired
Noah Kagan was fired from Facebook before the IPO. He launched AppSumo with a Reddit post and a $12K deal — building it into $80M+ annual revenue.
$100K ARR in 1 year·Solo
MarketplaceE-commerce🇺🇸 US
Amir Salihefendic
How a Student's Side Project Became a $20M ARR Bootstrapped Productivity Empire
Amir Salihefendic built Todoist as a side project to manage his own tasks as a student. 17 years later it's a fully bootstrapped, $20M+ ARR company used by 30 million people.
$100K ARR in 7 years·Solo
SaaSProductivity🌍 Remote
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A note on these stories: The founders featured here represent those who publicly shared their success. Not every startup succeeds, and timelines vary widely. These stories are meant to inspire and educate, not to set expectations.
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