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$10K MRR via SEO / Content
25 founders who reached $10K MRR using SEO / Content
Key Statistics
Stories
25
Avg Time
3 years
Fastest
2 months
Solo
60%
Top growth channel
SEO / Content (25)
Cory Zue
How I built a $10K+ MRR boilerplate business as a side project
SaaS Pegasus started as a side project while I had a full-time job. It's a Django boilerplate that saves developers weeks of setup time. The Origin...
$105K/yr·$10K MRR in 2 years·Solo
Info productDeveloper tools🇿🇦 ZA
Pat Walls
From side project to $100K/month with founder interviews
I started Starter Story as a side project to interview founders about how they started their businesses. It grew into a full-time business doing $100K...
$6M/yr·$10K MRR in 3 years·Solo
SaaSContent creation🇺🇸 US
Ricardo Ghekiere
Acquired at $1,500/mo, scaled to $274K/month with paid ads
We acquired Betterpic when it was doing $1,500/month. Through multi-channel paid advertising, we scaled it to $274K/month. The Acquisition Buyin...
$3.2M/yr·$10K MRR in 7 months·Team
SaaSAI / ML🇺🇸 US
Ajay Goel
24-year SaaS veteran bootstraps Gmail tool with $10K investment
After 24 years in SaaS, I built GMass with just $10K initial investment and 11 employees. Bootstrap Forever I've been bootstrapping since the 90...
$10K MRR in 1 year·Solo
Chrome extensionProductivity🇺🇸 US
LW
Leo Widrich
Wrote around 150 guest posts in 9 months to reach 100K users
I wrote around 150 guest posts in 9 months, close to one every other day. Content drove 70%+ of Buffer's signups and we hit 100K users in 10 months....
$25M/yr·$10K MRR in 10 months·Team
SaaSMarketing🇦🇹 AT
Nick Francis
Long ball growth strategy: $40 CAC, recouped in the first month
Help Scout's "long ball" growth strategy kept CAC at $40, recouped in the customer's first month. 10,000+ customers with only about $6.8M raised ($800...
$30M/yr·$10K MRR in 2 years·Team
SaaSMarketing🇺🇸 US
Tim Bennetto
From Locksmith to Self-Taught Developer: $74K MRR Solo
Tim Bennetto worked as a locksmith for 10 years and never imagined he'd build a SaaS. He taught himself to code via Codecademy. The Pivot Starte...
$1.2M/yr·$10K MRR in 3 years·Solo
SaaSMarketing🇬🇧 GB
Iuliia Shnai
After 11 Failed Products: Open Source DocSend Alternative to $45K MRR
In 2023, Iuliia built 10 products. Her partner Marc launched Papermark - a simple open-source DocSend alternative. The first version took one weekend....
$114K/yr·$10K MRR in 1 year·Team
SaaSProductivity🇩🇪 DE
Elie Steinbock
Inbox Zero
Open Source Email Assistant: Scratch Own Itch to $10K+ MRR
When running a previous business, Elie spent way too much time on email. He thought, 'Why can't an AI do this for me?' First Mover Elie was a fi...
$120K/yr·$10K MRR in 1 year·Solo
SaaSProductivity🇺🇸 US
JB
Josef Büttgen
12x12 Challenge: From Dwindling Runway to $10K MRR in 14 Months
Josef taught himself to code at age 13. He freelanced until he saved enough runway to commit to entrepreneurship. The Challenge His first produc...
$90K/yr·$10K MRR in 1 year·Team
SaaSAI / ML🇺🇸 US
Pat Flynn
Fired Architect Creates LEED Exam eBook, Builds Multi-Million Dollar Brand
Pat Flynn was fired as an architect in 2008. He launched an ebook about the LEED exam based on his own study materials. The Pivot That first inf...
$1.9M/yr·$10K MRR in 2 months·Solo
Info productContent creation🇺🇸 US
James Clear
Habits Writer Builds 3M+ Subscriber Newsletter Worth $20M+
James Clear has been writing about habits and continuous improvement since 2012. In year one, his list went from 0 to 30,000 subscribers. Slow Buil...
$10K MRR in 5 years·Solo
Info productContent creation🇺🇸 US
Ryan Holiday
Author Revives Ancient Philosophy with Daily Email to 320K+ Subscribers
Building on the success of The Obstacle Is the Way, Ryan Holiday launched Daily Stoic in 2016. Daily Consistency Each morning, Ryan sends a shor...
$10K MRR in 3 years·Solo
Info productContent creation🇺🇸 US
Sergiu Chiriac
Solo dev builds AI directory of directories to $10K revenue in one year
Sergiu created a meta-directory listing AI tool directories, reaching $10K revenue by helping AI startups get discovered.
$60K/yr·$10K MRR in 1 year·Solo
MarketplaceMarketing🇷🇴 RO
Sumit Bansal
Tech Worker Sees Excel Skills Gap, Builds Blog to 1M+ Visitors and $10K/Month
Sumit saw colleagues struggling with Excel and built TrumpExcel to 1M+ monthly pageviews and $10K/month revenue.
$54K/yr·$10K MRR in 3 years·Solo
Info productEducation🇮🇳 IN
Jesse Mecham
Broke College Student Builds Spreadsheet Into Multi-Million Dollar Business
Jesse Mecham built a simple spreadsheet to manage money with his wife. That spreadsheet became YNAB, now used by millions worldwide.
$49M/yr·$10K MRR in 5 years·Solo
SaaSFinance🇺🇸 US
Steve Kamb
Nerd Fitness: Building a 7-Figure Business for Fitness Misfits
Steve Kamb turned his nerdy approach to fitness into a 7-figure business, starting from around 3,500 email subscribers near his first $10K MRR milestone.
$10K MRR in 2 years·Solo
Info productHealth & wellness🇺🇸 US
AD
Aaron Davidson
Cronometer: A Nerdy Side Project That Became the Most Accurate Nutrition Tracker
Aaron Davidson built Cronometer as a personal tool for CRON dieting, now used by millions for precise nutrition tracking.
$3.8M/yr·$10K MRR in 10 years·Solo
Mobile appHealth & wellness🇨🇦 CA
BT
Bernie Tschirren & Michael Cameron
Rome2Rio: From Side Project to $40M Exit by Solving "How Do I Get There?"
Two ex-Microsoft engineers built the definitive travel search for getting from A to B anywhere in the world.
sold for $30M·$10K MRR in 4 years·Team
SaaSTravel🇦🇺 AU
PX
Peter Xu & Harry Yu
Twin Brothers Built the Top Trip Planner App After Working at Stripe and Google
Peter and Harry Yu, twin brothers from Yale, built Wanderlog into the top-ranked trip planning app after previous bootstrapped travel ventures and stints at Stripe and Google.
$1M/yr·$10K MRR in 2 years·Team
Mobile appTravel🇺🇸 US
SS
Shalom Stark
Growing to 200,000 Users Without Any Marketing: The Invoice Ninja Story
Shalom Stark bootstrapped Invoice Ninja to 200,000+ users through open source, SEO, and word of mouth - without spending on marketing.
$550K/yr·$10K MRR in 3 years·Team
SaaSFinance🇺🇸 US
Julia Enthoven & Eric Lu
Building a Viral Video Editor with the "Watermark Growth Hack"
Julia Enthoven and Eric Lu bootstrapped Kapwing to 100,000+ users using SEO and the viral watermark strategy.
$10.4M/yr·$10K MRR in 1 year·Team
SaaSContent creationSan Francisco, CA
AZ
Aktarer Zaman
How a 22-Year-Old Built Skiplagged and Beat United Airlines in Court
Aktarer Zaman built Skiplagged at 20, got sued by United Airlines and Orbitz, and won - now helping millions find cheaper flights.
$20M/yr·$10K MRR in 2 years·Solo
SaaSTravel🇺🇸 US
Elliot Sowersby
the WooCommerce plugin that earned almost nothing for 3 years, then became a full-time business
Elliot Sowersby spent three years building Coupon Affiliates with little to show for it. A decade later it is his biggest source of income and plugins make up over 90% of his revenue.
$10K MRR in 8 years·Solo
SaaSE-commerceYorkshire, United Kingdom
PA
Pranay Agarwal
how Pranay Agarwal grew Mockey.ai to $12k a month by adding download limits
Pranay Agarwal and his co-founder ran Mockey as a free, ad-supported side project for years. Adding subscriptions and download caps roughly tripled revenue, reaching about $12k a month.
$144K/yr·$10K MRR in 11 months·Team
SaaSDesignNew Delhi, India
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Quick Stats
Stories25
Avg Time3 years
Fastest2 months
Technical68%