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Co-Founderss Using Word of mouth
48 Co-Founderss who succeeded with Word of mouth
Key Statistics
Stories
48
Avg Time
3 years
Fastest
3 months
Solo
0%
Top growth channel
Word of mouth (48)
Sarah Hum
Ex-Facebook Designers Build User Feedback Tool to $1M ARR
Sarah studied graphic design and worked as a product designer at Facebook. There she met her co-founder Andrew. Community First They started wit...
$3.5M/yr·$100K ARR in 3 years·Team
SaaSDeveloper tools🇺🇸 US
Lukas Böhler
From running an agency to $10K MRR with a bug reporting tool in 1 year
Welcome to our journey! We launched BugBattle (now Gleap) and reached $10,000 in MRR exactly one year later - much longer than we initially thought....
$770K/yr·$10K MRR in 1 year·Team
SaaSDeveloper tools🇦🇹 AT
Spencer Fry
How a bootstrapped portfolio platform grew to $55K MRR and a life-changing exit
Built the first online portfolio platform for designers in 2005. Bootstrapped to $55K MRR, then sold to private equity.
$100K ARR in 2 years·Team
SaaSDesign🇺🇸 US
Hamish McKenzie
Newsletter Platform Co-Founder Lands First Publisher, Who Books Six Figures on Day One
Substack found its first customer in Bill Bishop, whose Sinocism newsletter reached a six-figure annual run rate on its first paid day.
$45M/yr·First customer in 3 months·Team
SaaSContent creation🇺🇸 US
Alex Tew
From Million Dollar Homepage to $2B Meditation Empire
Alex Tew started meditating as a teenager, built the viral Million Dollar Homepage, then channeled that success into co-founding Calm.
$227M/yr·$10K MRR in 1 year·Team
Mobile appHealth & wellness🇺🇸 US
Andy Puddicombe
Buddhist Monk Builds $250M+ Meditation App Empire
Andy Puddicombe spent 10 years as a Buddhist monk, then co-founded Headspace with Rich Pierson to bring meditation to millions.
$10K MRR in 2 years·Team
Mobile appHealth & wellness🇬🇧 GB
Jon Bittner
Astrophysics PhD Builds Expense Splitting App Used by Tens of Millions
Jon Bittner pivoted from astrophysics to building Splitwise, now used by tens of millions worldwide.
$25M/yr·$1K MRR in 2 years·Team
Mobile appFinance🇺🇸 US
AB
Abraham Burak
Digital Nomad Builds $1B eSIM Marketplace to Solve Travel Connectivity
Abraham Burak experienced roaming bill shocks as a digital nomad, then built Airalo - now valued at $1B+ with 20M+ users.
$286.2M/yr·$100K ARR in 2 years·Team
MarketplaceTravel🇺🇸 US
Guillem Ros & Desmond McNamee
Hevy: 10M+ Downloads With Just $15K in Ad Spend
Guillem and Desmond built a Strava for weightlifting that grew almost entirely through word of mouth.
$1.9M/yr·$100K ARR in 4 years·Team
Mobile appHealth & wellness🌍 Remote
Scott Keyes
From $130 Flight to $320K/Month: The Going Story
Scott found a $130 round-trip to Milan and turned his flight-finding hobby into a 2M+ subscriber business.
$100K ARR in 5 years·Team
SaaSTravel🇺🇸 US
Jack Sheldon
Jack's Flight Club: From Hobby to 1M+ Members
Jack turned his personal flight hacking hobby into the UK's leading cheap flight service.
$1.3M/yr·$100K ARR in 2 years·Team
SaaSTravel🇬🇧 GB
MR
Mikael Robertsson
Flightradar24: How Two Aviation Geeks Built the World's Flight Tracker
A hobby project tracking aircraft in Sweden became the #1 flight tracking app in 130+ countries.
$41.4M/yr·$10K MRR in 8 years·Team
Mobile appTravel🇸🇪 SE
Ben Chestnut & Dan Kurzius
Mailchimp: The $12 Billion Bootstrapped Exit That Changed Email Marketing
Ben Chestnut bootstrapped Mailchimp for 20 years without VC funding, then sold to Intuit for $12 billion - the largest bootstrapped acquisition ever.
sold for $12B·$100K ARR in 8 years·Team
SaaSMarketing🇺🇸 US
Karri Saarinen, Jori Lallo & Tuomas Artman
Linear: Building the Issue Tracker Developers Actually Love Using
Three friends from Airbnb, Uber, and Coinbase spent a year validating their idea before quitting their jobs to build Linear - now valued at $1.25B.
$100M/yr·$100K ARR in 1 year·Team
SaaSDeveloper tools🇺🇸 US
KS
Kirk Simpson
From Near Bankruptcy to $400M Exit: Building Wave Accounting
Kirk Simpson built Wave from a free accounting tool to a $400M acquisition by H&R Block, surviving being 10 days from bankruptcy along the way.
sold for $405M·$100K ARR in 3 years·Team
SaaSFinance🇨🇦 CA
Waseem Daher, Jeff Arnold & Jessica McKellar
Three-Time Founders Built the Best Bookkeeping Service After Oracle Called Out Their Internal Tool
After two successful exits to Oracle and Dropbox, these MIT friends built Pilot into the largest startup-focused bookkeeping firm by doing all the bookkeeping themselves first.
$43M/yr·$100K ARR in 1 year·Team
SaaSFinance🇺🇸 US
Immad Akhund
After Selling Heyzap for $45M, Building a Bank for Startups
Immad Akhund left Google and sold his first startup for $45M before building Mercury, the go-to banking platform for startups valued at $3.5B.
$650M/yr·First customer in 6 months·Team
SaaSFinance🇺🇸 US
Mike McDerment
From Parents Basement to $50M Revenue: The FreshBooks Story
Mike McDerment accidentally saved over an invoice and built FreshBooks to solve his own pain, bootstrapping for 3.5 years from his parents basement to reach $50M+ in annual revenue.
$10K MRR in 3 years·Team
SaaSFinance🇨🇦 CA
Frederic Lalonde
How Hopper Pivoted from Blog Aggregator to $1B+ Travel App
Frederic Lalonde built Hopper through a scary pivot - from travel blog aggregator to AI-powered booking app with $1B+ in sales.
$850M/yr·$100K ARR in 10 years·Team
Mobile appTravel🇨🇦 CA
Andy Puddicombe & Richard Pierson
From Buddhist Monk to $3B Meditation Empire: The Headspace Story
Andy Puddicombe spent 10 years as a Buddhist monk before co-founding Headspace, now valued at over $3 billion.
$348.4M/yr·$100K ARR in 3 years·Team
Mobile appHealth & wellness🇬🇧 GB
Dylan Field & Evan Wallace
How Two College Friends Bet Everything on the Browser and Built a $20B Design Tool
Dylan Field and Evan Wallace launched Figma in 2016 after betting that web technology would eventually replace desktop apps.
$1.1B/yr·$100K ARR in 4 years·Team
SaaSDesign🇺🇸 US
Clark Valberg & Ben Nadel
From Agency Side Project to Every Fortune 100 Company: The InVision Story
Clark Valberg built InVision as an internal tool for his agency, then watched it become used by every Fortune 100 company.
$100K ARR in 3 years·Team
SaaSDesign🇺🇸 US
Pieter Omvlee
Nine Years of Side Project to Design Tool That Challenged Adobe: The Sketch Story
Pieter Omvlee started Sketch in college, took 9 years to ship it, and built the tool that dethroned Photoshop for UI design.
$100K ARR in 9 years·Team
SaaSDesign🇳🇱 NL
Jack Conte & Sam Yam
Musician Builds $4B Platform After YouTube Paid Him Almost Nothing
Jack Conte had millions of YouTube views but made almost nothing. He called his friend Sam Yam and together they built Patreon, now worth $4B.
$179M/yr·$100K ARR in 1 year·Team
SaaSContent creation🇺🇸 US
SK
Shahed Khan
How 9 Months of Failure and 2 Pivots Led to a $975M Exit
Shahed Khan and his co-founders pivoted twice before landing on Loom. The async video platform was acquired by Atlassian for $975 million.
sold for $975M·$100K ARR in 3 years·Team
SaaSProductivity🇺🇸 US
CB
Chris Best & Hamish McKenzie
Reinventing Media Economics: How Substack Empowered Independent Writers
When Chris Best and Hamish McKenzie started Substack, everyone said nobody would pay for internet content. They proved the skeptics wrong.
$45M/yr·$100K ARR in 2 years·Team
SaaSContent creation🇺🇸 US
Scott Keyes
From One $130 Flight to 2 Million Subscribers: The Going Story
In December 2013, Scott Keyes found a $130 roundtrip flight from New York to Milan. His friends wanted the next one. Three years later, that email list became Going — a subscription service with 2 million members.
$16.8M/yr·$100K ARR in 1 year·Team
SaaSTravel🇺🇸 US
Michael Truell
Cursor: From $1M to $100M ARR in 12 Months with Zero Marketing Spend
Four MIT grads spent a year wandering in the desert building CAD tools. When they pivoted to an AI code editor, they built the fastest-growing SaaS product in history.
$1B/yr·$100K ARR in 2 years·Team
SaaSAI / ML🇺🇸 US
Varun Mohan
Windsurf: Double Pivot from GPU Infra to a $2.4B AI Code Editor
Varun Mohan killed a profitable GPU business to chase AI coding. After pivoting twice, Windsurf grew from $12M to $100M ARR in 4 months — then Google acquired it for $2.4B.
sold for $2.4B·$100K ARR in 4 years·Team
SaaSAI / ML🇺🇸 US
OG
Ondrej Gazda
Make (Integromat): Bootstrapped from Prague to $107M Acquisition
A team from Prague spent 4 years building before they launched publicly. Zero VC funding. $10M revenue. Acquired by Celonis for $107M.
sold for $100M·$10K MRR in 8 years·Team
SaaSProductivity🇨🇿 CZ
Thomas Paul Mann
Raycast: 21 months free before monetizing, from 130 to hundreds of thousands of daily users
Thomas Paul Mann and Petr Nikolaev left Facebook to build a Mac launcher. They gave it away free for 3 years, grew through pure word of mouth, and built an extension ecosystem with 20K+ developer contributors.
$10K MRR in 4 years·Team
SaaSDeveloper tools🇬🇧 GB
Noam Shazeer
Character.ai: The Transformer Paper Co-Author Who Left Google to Build a $1B AI Chatbot Platform in 16 Months
Noam Shazeer co-authored "Attention Is All You Need" — the paper that created modern AI. When Google refused to release their chatbot technology, he left to build Character.ai, reaching $1B valuation in 16 months.
$50M/yr·First customer in 10 months·Team
SaaSAI / ML🇺🇸 US
Melanie Perkins
Canva: Rejected 100+ Times, Then Built a $40B Design Empire from Perth, Australia
Melanie Perkins started teaching design tools in college and realized they were too hard to use. After being rejected by 100+ investors, she built Canva into a $40B platform with 220M+ monthly active users.
$4B/yr·$100K ARR in 4 years·Team
SaaSDesign🇦🇺 AU
Sam Liang
Otter.ai: From Google Maps "Blue Dot" to $100M ARR Meeting AI with 35 Million Users
Sam Liang built the "blue dot" at Google Maps, then founded Otter.ai to solve his own meeting problem. A Zoom partnership, free tier that undercut $1/minute competitors, and journalist evangelists drove 35M users.
$100M/yr·$100K ARR in 9 years·Team
SaaSProductivity🇺🇸 US
Alex Hormozi
How Alex Hormozi Built Gym Launch to $17M Profit in Year One — Then Sold It for $46.2M
Alex Hormozi sold his six gyms, poured the money into a licensing model, and hit $17M profit in the first year. He scaled to 4,500+ locations across 13 countries, sold for $46.2M, then built Acquisition.com into a $250M+ portfolio.
$250M/yr·$100K ARR in 6 months·Team
Agency / serviceEducation🇺🇸 US
Manish Chandra
How Posh Parties and Social Commerce Built a $7.4B Fashion Marketplace
Manish Chandra bet that fashion resale could be social. Poshmark's Posh Parties turned shopping into community events. Result: IPO at $7.4B, 80M+ users.
sold for $1.2B·$100K ARR in 1 year·Team
MarketplaceE-commerce🇺🇸 US
Alex Lieberman
How Two College Students Built a Newsletter to 4M+ Subscribers and a $75M Acquisition
Alex Lieberman and Austin Rief started Morning Brew as a college newsletter. A viral referral program fueled growth. Business Insider acquired it for ~$75M in 2020.
sold for $75M·$100K ARR in 3 years·Team
OtherContent creation🇺🇸 US
Dan Shipper
how dan shipper's newsletter audience funded a $1.2m suite of ai apps
Dan Shipper grew Every from a paid newsletter into four in-house AI products doing about $1.2M ARR, using the audience he built as the launch channel for everything that followed.
$1.2M/yr·$100K ARR in 3 years·Team
SaaSProductivityNew York, USA
Alex Danilowicz
how two frontend engineers built magic patterns to $1m arr with no employees
Alex Danilowicz and Teddy Ni were tired of rebuilding Figma mockups in code. They turned that frustration into Magic Patterns, an AI design tool that reached $1M ARR profitably with just the two of them before raising a $6M Series A.
$1M/yr·$100K ARR in 1 year·Team
SaaSDesignSan Francisco, USA
AR
Alex Rainey & Mike Heap
how My AskAI used $5k pre-sales to reach $14k MRR in months
Alex Rainey and Mike Heap tested My AskAI with a $99 pre-sale before the full product existed, generated about $5k from 50+ buyers, then used Product Hunt, word of mouth, and Google search to reach about $14k MRR by May 2023.
$10K MRR in 4 months·Team
SaaSAI / ML🇬🇧 GB
AV
Ana Vershinina
FlapTrip took eleven months of nights and weekends before its first three paying users
Ana Vershinina and two co founders built a travel planner on evenings and weekends around full time jobs. Eleven days after launch: 700 installs and three PRO subscribers.
First customer in 12 months·Team
Mobile appTravelSerbia
Chris Meade
Chris Meade emptied a $7,000 401k into volleyball nets and sold them out of a trunk
Chris Meade pulled about $7,000 out of his 401k, spent all of it on inventory, and sold nets off the sand on Venmo. Eight years later CROSSNET had passed $35 million in sales and was acquired.
$100K ARR in 1 year·Team
OtherE-commerce🇺🇸 US
DM
Dom Maskell
Dom Maskell sold 1,500 PDF running plans before Runna was an app
Ben Parker and Dom Maskell quit their jobs in June 2021 to sell personalised running plans as emailed PDFs. The app came eighteen months later, and Strava bought the company in April 2025.
$100K ARR in 1 year·Team
Mobile appHealth & wellness🇬🇧 GB
Sam Corcos
How Levels Health went from a $389 beta to a $12,482 month in 158 days
Sam Corcos publishes Levels Health's monthly investor updates in public, so the early revenue line can be read directly instead of reconstructed. It runs $6,774, $4,507, $7,221, $12,482.
$21.1M/yr·$10K MRR in 5 months·Team
Mobile appHealth & wellness🇺🇸 US
Tanay Kothari
Tanay Kothari killed a three year hardware product and had Wispr Flow selling in 91 days
In July 2024 Tanay Kothari shut down the hardware Wispr had spent three years building and cut the team from 40 people to 5. The dictation app that replaced it was in users' hands six weeks later and selling subscriptions by the end of September.
First customer in 3 months·Team
SaaSProductivity🇺🇸 US
Tom Blomfield
How Tom Blomfield got Monzo to a million customers without buying them
Monzo shipped a loss making prepaid card as a stand-in for a bank account, put the first 500 into customers' hands 271 days after founding, and reached a million customers in September 2018 with no meaningful ad spend.
First customer in 9 months·Team
Mobile appFinance🇬🇧 GB
Will Ahmed
Will Ahmed spent three years building WHOOP before its first hundred users
Will Ahmed asked athletes what they wanted and heard one thing, asked what their problems were and heard another, then spent three years building for the second answer.
First customer in 3 years·Team
OtherHealth & wellness🇺🇸 US
AJ
Arvind Jain
Two years in stealth, then $100M ARR in a little over three years
Arvind Jain could not buy an enterprise search product that worked, so he spent more than two years building one in stealth. In February 2025 he said Glean had passed $100 million in ARR.
$200M/yr·$100K ARR in 6 years·Team
SaaSProductivity🇺🇸 US
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Stories48
Avg Time3 years
Fastest3 months
Technical67%
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