Founder stories
12 founders who reached $1K MRR using SEO / Content
I was frustrated with how hard it was to find real information about starting an online business. Everyone talked about raising venture capital, but I...
I built Storemapper while traveling as a digital nomad. It started as a simple store locator widget and grew into a stable micro-SaaS business. The...
Ali Salah built Instatus, a service for creating status pages. Reaching $1K MRR was his goal for 2020. Product-Market Fit Initially offered a fr...
Ben Thompson founded Stratechery in March 2013 from Taipei while working at Automattic. Accidental Format He introduced paid daily updates in 20...
Alex acquired an existing Shopify app and scaled it to $3,500 MRR through product improvements and customer focus.
Victoria built a WordPress blog with only 89 posts and 15,000 monthly visits to reach $1K/month from affiliate marketing.
Chris and his co-founder validated demand first by talking to WooCommerce store owners, then built One Click Upsells to $1K in 30 days.
Peter Xu and Harry Yu (twin brothers) leveraged their Stripe and Google experience to build Wanderlog, now top-ranked for travel planning.
Mehreen made just $847 from her travel blog in year one. By her first full-time year it brought in $67,000 across six income streams. The turning point was learning SEO and email.
Angus Cheng spent thousands on Google Ads and barely broke even selling PDF conversion credits. Switching to subscriptions and writing blog posts got Bank Statement Converter to $1K MRR in ten months, then past $7K with ads switched off.
Max Schmitt has built Cakedesk, a one-time-purchase invoicing app, as a side project since late 2021. In its fourth year it sold 239 new licenses, up from about 170 the year before.
Ben Waterman left a finance job to build a personal finance dashboard with no coding background, starting in Bubble and reaching $1K MRR with 1,100 monthly active users.
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