Founder stories
412 stories found
Two software engineers built a side project to map compensation levels across tech companies. Word spread on Blind and HN. Now Levels.fyi dominates tech compensation data.
Amir Salihefendic built Todoist as a side project to manage his own tasks as a student. 17 years later it's a fully bootstrapped, $20M+ ARR company used by 30 million people.
Tiago Forte developed his note-taking system to cope with a debilitating voice disorder. That personal system became Building a Second Brain, the world's most popular personal knowledge management course.
Matt Kepnes quit his hospital admin job after a trip to Thailand opened his eyes. His travel blog became Nomadic Matt — one of the world's largest travel media brands with over 1 million monthly readers.
In December 2013, Scott Keyes found a $130 roundtrip flight from New York to Milan. His friends wanted the next one. Three years later, that email list became Going — a subscription service with 2 million members.
Andrew Henderson built a radio broadcasting empire at 22, then faced a 43% tax bill that changed his worldview. He founded Nomad Capitalist to share what he discovered — and built a 60-person global advisory brand.
Dr. John Berardi launched Precision Nutrition to a 30,000-person newsletter. They made $500,000 in six months. Then their payment processor froze every dollar. This is the story of how they survived.
Zeno Rocha created the Dracula color theme in 2013 while in a hospital, to cope with bad lighting conditions. Seven years and 3 million downloads later, he launched a paid version — and made $5K in 72 hours.
Alex Tew started meditating as a teenager, built the viral Million Dollar Homepage, then channeled that success into co-founding Calm.
Andy Puddicombe spent 10 years as a Buddhist monk, then co-founded Headspace with Rich Pierson to bring meditation to millions.
After nearly a decade in automotive/aerospace, Martin Moravek built Minimalist Phone to solve his own screen addiction problem.
Jesse Mecham built a simple spreadsheet to manage money with his wife. That spreadsheet became YNAB, now used by millions worldwide.
Jon Bittner pivoted from astrophysics to building Splitwise, now used by tens of millions worldwide.
Peter Xu and Harry Yu (twin brothers) leveraged their Stripe and Google experience to build Wanderlog, now top-ranked for travel planning.
Abraham Burak experienced roaming bill shocks as a digital nomad, then built Airalo - now valued at $1B+ with 20M+ users.
Andres Ugarte started building Copilot Money in 2018, creating a native iOS finance app that became an Apple Design Award finalist.
After 12 startups in 12 months challenge, Jon found his calling in automated image generation and bootstrapped Bannerbear to $50K+ MRR.
Arvid and his partner Danielle built FeedbackPanda for online ESL teachers, reaching $55K MRR before selling for a life-changing amount.
Chris and Marc built an audience with a viral blog post on free stock photos, then leveraged it to launch Snappa and reach $10K MRR in 5 months.
After years of solo projects, Justin teamed up with Jon Buda to build Transistor.fm, documenting the journey publicly on their "Build Your SaaS" podcast.
Francesco and co-founders launched Typefully on Product Hunt and Hacker News, getting 1,432 signups on day one. Now at $100K+ MRR.
After selling his AI writing tool Headlime for 7 figures in 8 months, Danny Postma built HeadshotPro - now serving 196,000+ customers.
Guillaume and two technical co-founders built Lemlist, reaching $250K ARR in one year with $0 in funding through Product Hunt and AppSumo.
AJ built Carrd as a weekend side project to test if people wanted one-page websites. Now it powers 3.3M+ sites with 2.2M+ users.
Explore founder stories in your niche
Share your journey and inspire other founders. We'd love to feature your story.
A note on these stories: The founders featured here represent those who publicly shared their success. Not every startup succeeds, and timelines vary widely. These stories are meant to inspire and educate, not to set expectations.
We add 5+ new stories every week. Get them delivered to your inbox along with insights on what's working for founders right now.
Showing 169 to 192 of 412 stories