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Co-Founderss Using SEO / Content
43 Co-Founderss who succeeded with SEO / Content
Key Statistics
Stories
43
Avg Time
3 years
Fastest
0 days
Solo
0%
Top growth channel
SEO / Content (43)
Ricardo Ghekiere
Acquired at $1,500/mo, scaled to $274K/month with paid ads
We acquired Betterpic when it was doing $1,500/month. Through multi-channel paid advertising, we scaled it to $274K/month. The Acquisition Buyin...
$3.2M/yr·$10K MRR in 7 months·Team
SaaSAI / ML🇺🇸 US
LW
Leo Widrich
Wrote around 150 guest posts in 9 months to reach 100K users
I wrote around 150 guest posts in 9 months, close to one every other day. Content drove 70%+ of Buffer's signups and we hit 100K users in 10 months....
$25M/yr·$10K MRR in 10 months·Team
SaaSMarketing🇦🇹 AT
Rand Fishkin
Mom and son startup built Whiteboard Friday into multi-million ARR
Moz started as a mom and son startup. Whiteboard Friday was our worst performing content for 2-3 years, then became our 1 growth driver. The White...
$100K ARR in 8 years·Team
SaaSMarketing🇺🇸 US
Nick Francis
Long ball growth strategy: $40 CAC, recouped in the first month
Help Scout's "long ball" growth strategy kept CAC at $40, recouped in the customer's first month. 10,000+ customers with only about $6.8M raised ($800...
$30M/yr·$10K MRR in 2 years·Team
SaaSMarketing🇺🇸 US
SE
Steli Efti
Found content niche where nobody was writing about sales
Nobody in Silicon Valley was writing about sales. We found that gap and owned it. Switched to recording voice instead of writing to remove friction....
$40M/yr·$100K ARR in 5 years·Team
SaaSMarketing🇺🇸 US
Brian Halligan
HubSpot
Coined "inbound marketing", built $38B company from 3 customers
We coined the term "inbound marketing" and built HubSpot into a $38B company. Started with just 3 customers. Earned attention by being helpful. Cre...
$2.9B/yr·$100K ARR in 10 years·Team
SaaSMarketing🇺🇸 US
Des Traynor
Wrote 93 of first 100 blog posts, content is majority of acquisition
I personally wrote 93 of Intercom's first 100 blog posts. Content became the majority of our customer acquisition. Now at $300M+ revenue. Founder-L...
$382M/yr·$100K ARR in 7 years·Team
SaaSMarketing🇮🇪 IE
Jason Cohen
4th bootstrapped company to $1M+, "A Smart Bear" blog built massive authority
WP Engine is my 4th bootstrapped company to hit $1M+. My "A Smart Bear" blog built massive authority that attracted customers and investors. Serial...
$400M/yr·$100K ARR in 8 years·Team
SaaSDeveloper tools🇺🇸 US
Marcus Sheridan
$35M in sales from a single article answering "how much does a fiberglass pool cost"
One single article answering "how much does a fiberglass pool cost?" has generated $35M in sales as of February 2026. This became the "They Ask, You A...
$100K ARR in 9 years·Team
Agency / serviceMarketing🇺🇸 US
OS
Oleg Shchegolev
Started 2008 with 2 tools, bootstrapped for a decade before one VC round, then NYSE
We started Semrush in 2008 with just 2 tools. We bootstrapped for about a decade, then raised a single $37-40M institutional round in 2018 before goin...
sold for $1.9B·$100K ARR in 15 years·Team
SaaSMarketing🇺🇸 US
MC
Maciej Cupial
From Bankruptcy to $100K ARR: A 2.5 Year Struggle
Maciej Cupial from Poland had a background as a programmer and entrepreneur. After a challenging 2.5 years building Calendesk, he finally reached $100...
$179K/yr·$100K ARR in 2 years·Team
SaaSProductivity🇵🇱 PL
Iuliia Shnai
After 11 Failed Products: Open Source DocSend Alternative to $45K MRR
In 2023, Iuliia built 10 products. Her partner Marc launched Papermark - a simple open-source DocSend alternative. The first version took one weekend....
$114K/yr·$10K MRR in 1 year·Team
SaaSProductivity🇩🇪 DE
Pierre de Wulf
From 2 Failed Products to API Success: First Customer in 50 Minutes
Pierre de Wulf and his co-founder Kevin met in high school. After building ShopToList and PricingBot with limited success, they went all-in on Scrapin...
First customer in 0 days·Team
API / developer toolDeveloper tools🇫🇷 FR
JB
Josef Büttgen
12x12 Challenge: From Dwindling Runway to $10K MRR in 14 Months
Josef taught himself to code at age 13. He freelanced until he saved enough runway to commit to entrepreneurship. The Challenge His first produc...
$90K/yr·$10K MRR in 1 year·Team
SaaSAI / ML🇺🇸 US
DK
Dan Kulkov, Sveta Bay
Couple Makes $60K Helping Solopreneurs with AI Marketing Wrapper
My co-founder and I built FounderPal.ai, an AI marketing strategy tool for solopreneurs. The initial version only incurred a monthly cost of $150....
$215K/yr·$1K MRR in 1 month·Team
SaaSAI / ML🇺🇸 US
MJ
Mayank Jain
Digital Startup Veterans Build AI Content Platform, $100K MRR in Year One
Mayank and co-founders leveraged 10+ years of digital marketing experience to build Scalenut to $100K MRR in one year.
$10.3M/yr·$100K ARR in 1 year·Team
SaaSMarketing🇮🇳 IN
PX
Peter Xu & Harry Yu
Twin Brothers Build Top-Ranked Travel Planning App
Peter Xu and Harry Yu (twin brothers) leveraged their Stripe and Google experience to build Wanderlog, now top-ranked for travel planning.
$1M/yr·$1K MRR in 1 year·Team
SaaSTravel🇺🇸 US
Christopher Gimmer
Christopher Gimmer Built Snappa to $1.5M ARR with Content-First Strategy
Chris and Marc built an audience with a viral blog post on free stock photos, then leveraged it to launch Snappa and reach $10K MRR in 5 months.
$1M/yr·$100K ARR in 5 years·Team
SaaSDesign🇨🇦 CA
BT
Bernie Tschirren & Michael Cameron
Rome2Rio: From Side Project to $40M Exit by Solving "How Do I Get There?"
Two ex-Microsoft engineers built the definitive travel search for getting from A to B anywhere in the world.
sold for $30M·$10K MRR in 4 years·Team
SaaSTravel🇦🇺 AU
Davis Siksnans & Lauris Liberts
Printful: From Garage Printing to $289M Revenue Print-on-Demand Giant
Started printing posters in a living room, Davis Siksnans bootstrapped Printful to $289M revenue and 1,700+ employees.
$2.3B/yr·$100K ARR in 2 years·Team
MarketplaceE-commerce🇱🇻 LV
EM
Erikas Malisauskas
Kaching Bundle Quantity Breaks
Building a $4.5M/Year Shopify App Portfolio with $0 Marketing
Erikas Malisauskas quit freelancing and built 5 Shopify apps generating $4.5M annually without any paid marketing.
$4.3M/yr·$100K ARR in 3 years·Team
SaaSE-commerce🇱🇹 LT
GW
Gareth Williams, Barry Smith & Bonamy Grimes
Skyscanner: From Ski Trip Frustration to £1.4 Billion Exit
Three friends frustrated by expensive ski flights built Skyscanner on the side, bootstrapped it to £1,000/day, then sold for £1.4 billion.
sold for $1.7B·$100K ARR in 5 years·Team
SaaSTravel🇬🇧 GB
Rick Perreault
Unbounce: From Agency Frustration to $100K MRR Without a Sales Team
Rick Perreault solved his own pain as a creative director - waiting on developers for landing pages - and built Unbounce to $100K+ MRR without a sales team.
$50.9M/yr·$100K ARR in 3 years·Team
SaaSMarketing🇨🇦 CA
PX
Peter Xu & Harry Yu
Twin Brothers Built the Top Trip Planner App After Working at Stripe and Google
Peter and Harry Yu, twin brothers from Yale, built Wanderlog into the top-ranked trip planning app after previous bootstrapped travel ventures and stints at Stripe and Google.
$1M/yr·$10K MRR in 2 years·Team
Mobile appTravel🇺🇸 US
SS
Shalom Stark
Growing to 200,000 Users Without Any Marketing: The Invoice Ninja Story
Shalom Stark bootstrapped Invoice Ninja to 200,000+ users through open source, SEO, and word of mouth - without spending on marketing.
$550K/yr·$10K MRR in 3 years·Team
SaaSFinance🇺🇸 US
Julia Enthoven & Eric Lu
Building a Viral Video Editor with the "Watermark Growth Hack"
Julia Enthoven and Eric Lu bootstrapped Kapwing to 100,000+ users using SEO and the viral watermark strategy.
$10.4M/yr·$10K MRR in 1 year·Team
SaaSContent creationSan Francisco, CA
YE
Yoni Elbaz & Moran Benisty
Loox
How Two Sears R&D Engineers Built a $15M+ ARR Shopify App
Yoni Elbaz and Moran Benisty met at Sears R&D in Israel and bootstrapped Loox to $15M+ ARR without paying themselves for 15 months.
$7.6M/yr·$100K ARR in 3 years·Team
SaaSE-commerce🇮🇱 IL
MC
Michael Cameron & Bernie Tschirren
How Two Ex-Microsoft Engineers Built Rome2rio to a $40M Exit
Michael Cameron and Bernie Tschirren built Rome2rio from their parents' living room to 10M+ monthly visitors before selling to Omio.
$100K ARR in 8 years·Team
SaaSTravel🇦🇺 AU
Varun Khona
How Headout Grew from 0 to $130M Revenue in Under 4 Years
Varun Khona built Headout from a 500 Startups incubation to $130M+ revenue, pioneering the managed experiences model.
$130M/yr·$100K ARR in 4 years·Team
MarketplaceTravel🇺🇸 US
Alex Tew & Michael Acton Smith
From Million Dollar Homepage to $2B Meditation App: The Calm Story
Alex Tew, creator of the Million Dollar Homepage, teamed up with Michael Acton Smith to build Calm to $2B valuation.
$210M/yr·$100K ARR in 4 years·Team
Mobile appHealth & wellness🇺🇸 US
Eddie Machaalani & Mitchell Harper
From IRC Chat Room to $4.6B IPO: How Two Strangers Built BigCommerce
Eddie Machaalani met his co-founder Mitch Harper in an IRC chat room in 2003, and built BigCommerce to a $4.6B valuation.
$359.1M/yr·$100K ARR in 2 years·Team
SaaSE-commerce🇦🇺 AU
Davis Siksnans & Lauris Liberts
From Garage T-Shirts to Latvia's First Unicorn: The Printful Story
Davis Siksnans started printing t-shirts in his co-founder's garage at age 22 and built Printful to $1B+ valuation.
$2.3B/yr·$100K ARR in 2 years·Team
SaaSE-commerce🇱🇻 LV
Greg Smith
From Law School Side Project to $160M IPO: The Thinkific Story
Greg Smith created an LSAT prep course while in law school, moved back in with his parents, and built Thinkific to a $1.36B market cap.
$66.9M/yr·$100K ARR in 3 years·Team
SaaSContent creation🇨🇦 CA
Victor Riparbelli
Synthesia: From Academic AI Research to $4B Video Generation Platform Serving 90% of the Fortune 100
Victor Riparbelli assembled a founding team of two AI professors and one operations co-founder to turn academic video AI research into a $4B enterprise platform with 65,000+ business customers.
$150M/yr·$100K ARR in 8 years·Team
SaaSAI / ML🇬🇧 GB
Sam Parr
How Sam Parr Turned a Conference into a 1.5M-Subscriber Newsletter Acquired by HubSpot
Sam Parr started with HustleCon conference, leveraged the email list to launch The Hustle newsletter, grew to 1.5M+ subscribers, and sold to HubSpot for ~$27M.
sold for $27M·$100K ARR in 2 years·Team
OtherContent creation🇺🇸 US
TC
Tim Chen
How Tim Chen Turned $800 and a Credit Card Spreadsheet into a $500M+ Revenue Public Company
Tim Chen invested $800 to build NerdWallet, a credit card comparison site. Obsessive SEO grew it to 20M+ monthly visitors, $500M+ revenue, and an IPO in 2021.
$836.6M/yr·$100K ARR in 3 years·Team
OtherFinance🇺🇸 US
BE
Berk Elmas
how sketch logo ai reached $8.4k in four months on seo and a product hunt launch
A bootstrapped AI logo tool that hit $8.4k in four months through a Product Hunt launch and a relentless SEO and backlink grind.
$36K/yr·$1K MRR in 1 month·Team
SaaSDesign🇹🇷 TR
PA
Pranay Agarwal
how Pranay Agarwal grew Mockey.ai to $12k a month by adding download limits
Pranay Agarwal and his co-founder ran Mockey as a free, ad-supported side project for years. Adding subscriptions and download caps roughly tripled revenue, reaching about $12k a month.
$144K/yr·$10K MRR in 11 months·Team
SaaSDesignNew Delhi, India
BW
Ben Waterman
how a non-technical finance pro built strabo to $1k mrr with no-code and seo
Ben Waterman left a finance job to build a personal finance dashboard with no coding background, starting in Bubble and reaching $1K MRR with 1,100 monthly active users.
$12K/yr·$1K MRR in 9 months·Team
SaaSFinanceLondon, UK
KK
Katie Keith
how katie keith turned a wordpress agency into a $1.7m plugin business
Katie Keith and her husband ran a WordPress design agency for seven years before betting on plugins. By 2025 Barn2 booked $1.78M in revenue, most of it recurring.
$1.8M/yr·$100K ARR in 1 year·Team
SaaSDeveloper tools🇬🇧 GB
YB
Yasha Boroumand
how Yasha Boroumand dogfooded FlowHunt to $10k/mo
After two failed URLSlab attempts, Yasha Boroumand turned FlowHunt into an AI-agent builder, used the product to automate its own SEO engine, and grew to $10k/month with $6k recurring subscriptions plus $4k one-off credits.
$72K/yr·First customer in 1 month·Team
SaaSAI / ML🇸🇰 SK
GR
Geoff Roberts, Dimitris Georgakopoulos, Dave Wong
Building the Shopify for SaaS on a 15-year timeline
Geoff Roberts and the Outseta team spent three years getting to about $1.5K MRR, then kept building an integrated SaaS stack until it became a low seven-figure business.
$996K/yr·$1K MRR in 3 years·Team
SaaSDeveloper tools🇺🇸 US
Peter Askew
He bought an expired domain for $2,200, then went looking for a farmer
Peter Askew won VidaliaOnions.com at auction with a bid he expected to lose, spent a month working out what to do with it, then partnered with a Georgia onion farmer. They forecast 50 orders in season one and shipped over 600.
First customer in 1 month·Team
OtherE-commerce🇺🇸 US
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Quick Stats
Stories43
Avg Time3 years
Fastest0 days
Technical79%
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