Founder stories
Founder stories
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238 stories found
Saeju Jeong & Artem Petakov
800 Rejections, 8 Years No Revenue, Then a $3.7B Valuation: The Noom Story
Saeju Jeong pitched 800+ times over 4 years with zero funding before building Noom to $3.7B valuation.
$100K ARR in 8 years·Team
Mobile AppHealth & Wellness🇺🇸 US
Alex Tew & Michael Acton Smith
From Million Dollar Homepage to $2B Meditation App: The Calm Story
Alex Tew, creator of the Million Dollar Homepage, teamed up with Michael Acton Smith to build Calm to $2B valuation.
$100K ARR in 4 years·Team
Mobile AppHealth & Wellness🇺🇸 US
Dylan Field & Evan Wallace
How Two College Friends Bet Everything on the Browser and Built a $20B Design Tool
Dylan Field and Evan Wallace launched Figma in 2016 after betting that web technology would eventually replace desktop apps.
$100K ARR in 4 years·Team
SaaSDesign🇺🇸 US
Clark Valberg & Ben Nadel
From Agency Side Project to Every Fortune 100 Company: The InVision Story
Clark Valberg built InVision as an internal tool for his agency, then watched it become used by every Fortune 100 company.
$100K ARR in 3 years·Team
SaaSDesign🇺🇸 US
Pieter Omvlee
Nine Years of Side Project to Design Tool That Challenged Adobe: The Sketch Story
Pieter Omvlee started Sketch in college, took 9 years to ship it, and built the tool that dethroned Photoshop for UI design.
$100K ARR in 9 years·Solo
SaaSDesign🇳🇱 NL
Tobi Lütke
ShopifyFrom Snowboard Shop to $200B E-Commerce Empire: How Tobi Built Shopify
Tobi Lütke built Shopify because he wanted to sell snowboards online and hated the existing software.
$100K ARR in 3 years·Team
SaaSE-commerce🇨🇦 CA
MF
Mark Forrester, Magnus Jepson & Adii Pienaar
Three Strangers From Three Continents Built the World's Most Popular E-Commerce Platform
Mark Forrester met his co-founders in an online forum, launched WooThemes, then WooCommerce - acquired by Automattic for $30M+.
$100K ARR in 2 years·Team
SaaSE-commerce🇬🇧 GB
Eddie Machaalani & Mitchell Harper
From IRC Chat Room to $4.6B IPO: How Two Strangers Built BigCommerce
Eddie Machaalani met his co-founder Mitch Harper in an IRC chat room in 2003, and built BigCommerce to a $4.6B valuation.
$100K ARR in 2 years·Team
SaaSE-commerce🇦🇺 AU
Sahil Lavingia
Reflecting on My Failure to Build a Billion-Dollar Company: The Gumroad Story
Sahil Lavingia left Pinterest before vesting, raised $8M, laid off 75% of staff, then rebuilt Gumroad as a profitable "small" business.
$100K ARR in 2 years·Solo
SaaSE-commerce🇺🇸 US
Davis Siksnans & Lauris Liberts
From Garage T-Shirts to Latvia's First Unicorn: The Printful Story
Davis Siksnans started printing t-shirts in his co-founder's garage at age 22 and built Printful to $1B+ valuation.
$100K ARR in 2 years·Team
SaaSE-commerce🇱🇻 LV
Ankur Nagpal
From Side Project to $250M Exit: The Teachable Story
Ankur Nagpal started Teachable at 24, grew it to 30 million students, then sold it for $250M - and was completely burned out.
$100K ARR in 2 years·Solo
SaaSContent Creation🇺🇸 US
Spencer Fry
Building Since Age 11: How Spencer Fry Created Podia After Three Exits
Spencer Fry built his first internet business at 11, had three exits, then started Podia to help creators make a living doing what they love.
$100K ARR in 2 years·Solo
SaaSContent Creation🇺🇸 US
Kenny Rueter & Travis Rosser
From Backyard Sprinkler to $500M+ Creator Platform: The Kajabi Story
Kenny Rueter wanted to sell a sprinkler toy for kids, realized selling information was easier, and built Kajabi into a platform that has paid creators $500M+.
$100K ARR in 3 years·Team
SaaSContent Creation🇺🇸 US
Jack Conte & Sam Yam
Musician Builds $4B Platform After YouTube Paid Him Almost Nothing
Jack Conte had millions of YouTube views but made almost nothing. He called his friend Sam Yam and together they built Patreon, now worth $4B.
$100K ARR in 1 year·Team
SaaSContent Creation🇺🇸 US
Greg Smith
From Law School Side Project to $160M IPO: The Thinkific Story
Greg Smith created an LSAT prep course while in law school, moved back in with his parents, and built Thinkific to a $1.36B market cap.
$100K ARR in 3 years·Team
SaaSContent Creation🇨🇦 CA
Vlad Magdalin
From Freelancer to $4B Founder: The Webflow Story
Vlad Magdalin started as a freelance web designer, frustrated with the gap between design and code. After two failed startups, he built Webflow into a $4B company.
$100K ARR in 4 years·Team
SaaSDesign🇺🇸 US
Koen Bok
From Facebook Exit to $2B Design Tool: The Framer Story
Koen Bok sold his first company Sofa to Facebook, then built Framer from a JavaScript library into a $2B AI-powered website builder.
$100K ARR in 3 years·Team
SaaSDesign🇳🇱 NL
Michael Mignano
Democratizing Podcasting: How Anchor Became Spotify for Creators
Michael Mignano built Anchor to make podcast creation free and easy. The platform now powers one-third of all new podcasts and was acquired by Spotify.
$100K ARR in 3 years·Team
SaaSContent Creation🇺🇸 US
Shahed Khan
How 9 Months of Failure and 2 Pivots Led to a $975M Exit
Shahed Khan and his co-founders pivoted twice before landing on Loom. The async video platform was acquired by Atlassian for $975 million.
$100K ARR in 3 years·Team
SaaSProductivity🇺🇸 US
RK
Rob Kalin
Building the Handmade Marketplace: How Etsy Created a $45B Community
Rob Kalin built Etsy as a cheaper alternative to eBay for handmade goods. The marketplace is now worth $45 billion and changed how makers sell their work.
$100K ARR in 2 years·Team
MarketplaceE-commerce🇺🇸 US
SB
Simon Beckerman
From Magazine Publisher to $1.6B Fashion Marketplace: The Depop Story
Simon Beckerman created Depop to let people buy and sell clothes on a social marketplace. The app attracted Gen Z and sold to Etsy for $1.6 billion.
$100K ARR in 2 years·Solo
MarketplaceE-commerce🇬🇧 GB
CB
Chris Best & Hamish McKenzie
Reinventing Media Economics: How Substack Empowered Independent Writers
When Chris Best and Hamish McKenzie started Substack, everyone said nobody would pay for internet content. They proved the skeptics wrong.
$100K ARR in 2 years·Team
SaaSContent Creation🇺🇸 US
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A note on these stories: The founders featured here represent those who publicly shared their success. Not every startup succeeds, and timelines vary widely. These stories are meant to inspire and educate, not to set expectations.
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