Founder stories
Founder stories
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40 stories found
Daniel Vassallo
How I quit my $500K Amazon job and built $1M in revenue through small bets
Left Amazon with 150 Twitter followers. Three years later, $1M in cumulative revenue from info products and community.
$100K ARR in 1 year·Solo
Info ProductEducation🇺🇸 US
Jay Clouse
How a newsletter grew into a $500K/year creator business in 3 years
Started with a blog nobody read. Rebranded to Creator Science and built to $500K/year through newsletter, podcast, and community.
$100K ARR in 3 years·Solo
Info ProductEducation🇺🇸 US
Rosie Sherry
How a community expert built her second $10K/month business teaching what she knows
After building Ministry of Testing to $1.2M, Rosie started Rosieland to teach community building. Reached $10K/month in 2.5 years.
$10K MRR in 2 years·Solo
Info ProductEducation🇬🇧 GB
Steph Smith
Trends Content Lead Launches Course, $40K in First Month
Steph leveraged her experience leading content at The Hustle to launch Doing Content Right, earning $40K in the first month.
$10K MRR in 1 month·Solo
Info ProductEducation🌍 Remote
Luca Restagno
Software Engineer Turned Solopreneur Shares First Year Journey to $1.5K MRR
Luca documented his solopreneur journey publicly on Twitter, reaching $1.5K MRR in his first year while working a day job.
$1K MRR in 1 year·Solo
SaaSProductivity🇮🇹 IT
Morflax Developer
3D Device Mockup Builder Generates $7K in First Month With Viral Tweet
Morflax launched with a viral tweet about the 3D mockup builder and generated $7K revenue in the first month.
$1K MRR in 1 month·Solo
SaaSDesignUnknown
Pieter Levels
Pieter Levels Builds Photo AI to $150K/Month in Under 2 Years
After Nomad List, Pieter built Photo AI using PHP/jQuery to $150K/month - 87% profit margin, 100% bootstrapped.
$100K ARR in 1 year·Solo
SaaSAI / ML🌍 Remote
Jon Yongfook
Jon Yongfook Bootstrapped Bannerbear to $10K MRR After 12 Failed Startups
After 12 startups in 12 months challenge, Jon found his calling in automated image generation and bootstrapped Bannerbear to $50K+ MRR.
$10K MRR in 1 year·Solo
API / Developer ToolDesign🇯🇵 JP
Francesco Di Lorenzo
Francesco Di Lorenzo Launched Typefully to 1000 Users in One Day
Francesco and co-founders launched Typefully on Product Hunt and Hacker News, getting 1,432 signups on day one. Now at $100K+ MRR.
$100K ARR in 4 years·Team
SaaSContent Creation🇵🇹 PT
Paul Yacoubian & Chris Lu
Copy.ai: Building in Public from $0 to $157K MRR in 10 Months
Paul Yacoubian launched Copy.ai on Twitter and grew to $157K MRR in 10 months by building in public and leveraging GPT-3.
$100K ARR in 10 months·Team
SaaSAI / ML🇺🇸 US
Rand Fishkin & Casey Henry
SparkToro: How the Moz Founder Built a Calmer Company After VC Burnout
After building Moz to $30M ARR then stepping down, Rand Fishkin bootstrapped SparkToro to 1,000+ paying customers with a radically different approach.
$100K ARR in 2 years·Team
SaaSMarketing🇺🇸 US
Kayla Itsines & Tobi Pearce
From Training Women in Parents Backyard to a $400M Fitness Empire
Kayla Itsines started at 18 training women in her parents backyard in Adelaide, created a PDF workout guide that went viral on Instagram, and sold her Sweat app for $400M.
$100K ARR in 3 years·Team
Mobile AppHealth & Wellness🇦🇺 AU
Justin Jackson & Jon Buda
How We Built a $1M+ ARR Podcast Hosting Business as a Calm Company
Justin Jackson and Jon Buda built Transistor to over $1M ARR while documenting everything publicly on their "Build Your SaaS" podcast.
$100K ARR in 2 years·Team
SaaSContent Creation🇨🇦 CA
Justin Moore
From $5M in Sponsorships to Teaching Creators How to Land Deals
Justin Moore made over $5M in sponsorships himself before building Creator Wizard to help other creators do the same.
$10K MRR in 3 years·Solo
Info ProductContent Creation🇺🇸 US
Samy Dindane & Yannick Veys
From a Tweet to 7-Figure SaaS: The Hypefury Story
Samy Dindane and Yannick Veys scaled Hypefury from a tweet asking about thread scheduling to a 7-figure bootstrapped business.
$100K ARR in 2 years·Team
SaaSContent Creation🌍 Remote
MB
Maxx Blank, AJ Orbach & Ivan Chernykh
Triple Whale
From Internal Tool to $50M+ SaaS: The Triple Whale Story
The Triple Whale founders built an analytics tool for their own DTC brand, then spun it into a 5,000+ customer SaaS with Shopify as an investor.
$100K ARR in 1 year·Team
SaaSE-commerce🇺🇸 US
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A note on these stories: The founders featured here represent those who publicly shared their success. Not every startup succeeds, and timelines vary widely. These stories are meant to inspire and educate, not to set expectations.
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