Founder stories
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We coined the term "inbound marketing" and built HubSpot into a $38B company. Started with just 3 customers. Earned attention by being helpful. Cre...
My partner Danielle was an online English teacher. Every day after teaching, she'd spend hours writing personalized feedback for each student. I watch...
I failed with my first 5 online businesses before Backlinko worked. Created the "Skyscraper Technique" which became an industry standard. Eventually a...
Nobody in Silicon Valley was writing about sales. We found that gap and owned it. Switched to recording voice instead of writing to remove friction....
Help Scout's "long ball" growth strategy kept CAC under $100 while competitors spent $5,000+ per customer. 10,000+ customers with only $12M raised....
Moz started as a mom and son startup. Whiteboard Friday was our worst performing content for 2-3 years, then became our 1 growth driver. The White...
Tim Soulo joined Ahrefs as CMO (Ahrefs was founded by Dmitry Gerasymenko) and led the marketing strategy that grew the company to $100M+ ARR with no s...
I built Testimonial.to after experiencing the pain of collecting and displaying customer testimonials for my previous projects. Every founder knows so...
I wrote 350 guest posts in 9 months - that's 2-3 articles daily. Content drove 70%+ of Buffer's signups and we hit 100K users in 10 months. The Gue...
Our "Journey to $100K" blog series with radical transparency got featured in 100+ publications and built Groove to $5M ARR. Radical Transparency...
We launched accidentally on Hacker News and went from 8 hosted databases to 800 in 3 days. The "Open Source Firebase Alternative" positioning resonate...
We rebuilt Notion 4 times before it worked. At one point, we moved to Japan to rewrite the entire tech stack. Now we're at $567M ARR with 30M+ users....
We were near bankruptcy when we launched on Product Hunt. 3,000 signups in 24 hours saved the company. We pivoted from usability tests to video record...
Gamma grew steadily to 60K users in 8 months. Then we added AI and got 60K more users in a single week. Now at $100M ARR. The AI Inflection Pre-...
I was SVP of Sales when I had a panic attack from burnout. I quit to build a solo business. Now I make $5M/year with 89% profit margin and zero ads....
Stagetimer started as a weekend project. I posted it on Reddit and it took off. Now doing €20K MRR with 85% profit margin. The Reddit Launch I b...
After a failed VC-backed startup, I bootstrapped Gymdesk while working a day job. 4 years to $12K MRR, then accelerated to $3M ARR. Learning from F...
After 24 years in SaaS, I built GMass to $8.6M ARR with just $10K initial investment and 11 employees. Bootstrap Forever I've been bootstrapping...
On March 1st 2023, OpenAI announced the ChatGPT API. Right on that day, I came up with the idea to create a new UI to solve my own pain points with th...
I built my first Chrome extension in a weekend. After growing it alongside other micro-SaaS products, I sold it at full asking price in 5 hours. Th...
I built Buttondown as a side project while working at Stripe. 5-10% month-over-month growth for years led to $392K/year. Side Project First I sc...
We acquired Betterpic when it was doing $1,500/month. Through multi-channel paid advertising, we scaled it to $274K/month. The Acquisition Buyin...
After selling my previous AI company Headlime for seven figures, I took time off in 2021. I was growing increasingly bored when an idea struck me: why...
Zapier started by finding customers in help forums. We charged $100 for beta access to filter for committed users. With only $1.4M in funding, we buil...
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