Founder stories
36 founders with hybrid businesses
On March 1st 2023, OpenAI announced the ChatGPT API. Right on that day, I came up with the idea to create a new UI to solve my own pain points with th...
My journey took me from being a Paris waiter to an $80,000/month solopreneur over seven years of persistence. After 17 failed projects, I found succes...
Thomas failed 30 projects before Uneed. Six years later, he runs it full-time at $10K/month.
Started as a free forum in 2007. 12 years later: $1.2M ARR from conferences, memberships, and courses.
Started curating single-page websites in 2008. Cross-promotion between projects grew to $100K+/year.
Started with a blog nobody read. Rebranded to Creator Science and built to $500K/year through newsletter, podcast, and community.
Victoria built a WordPress blog with only 89 posts and 15,000 monthly visits to reach $1K/month from affiliate marketing.
Derryck recognized the growing demand for SEO content and built Big Star Copywriting to $30K/month, surviving the 2008 crash.
Ellen pre-sold her first program with zero content, then built it based on customer feedback to reach 7-figure lifetime revenue.
Sumit saw colleagues struggling with Excel and built TrumpExcel to 1M+ monthly pageviews and $10K/month revenue.
Cassey Ho posted one Pilates video for her 40 students before moving cross-country. It accidentally became the #1 female fitness channel on YouTube with 500M+ views.
Frederic Lalonde built Hopper through a scary pivot - from travel blog aggregator to AI-powered booking app with $1B+ in sales.
Henrique Dubugras and Pedro Franceschi started working together at 16 and built Brex to $12B valuation.
Matt Kepnes quit his hospital admin job after a trip to Thailand opened his eyes. His travel blog became Nomadic Matt — one of the world's largest travel media brands with over 1 million monthly readers.
Andrew Henderson built a radio broadcasting empire at 22, then faced a 43% tax bill that changed his worldview. He founded Nomad Capitalist to share what he discovered — and built a 60-person global advisory brand.
Dr. John Berardi launched Precision Nutrition to a 30,000-person newsletter. They made $500,000 in six months. Then their payment processor froze every dollar. This is the story of how they survived.
Alex Hormozi sold his six gyms, poured the money into a licensing model, and hit $17M profit in the first year. He scaled to 4,500+ locations across 13 countries, sold for $46.2M, then built Acquisition.com into a $250M+ portfolio.
Chris Do ran an Emmy-winning design agency for 22+ years. In 2014, he started making YouTube videos teaching creatives how to run businesses. That side project became The Futur — 2.5M subscribers and $4.9M+/year.
After two acquisitions (5by by StumbleUpon, Islands by WeWork) and advisory roles at TikTok and Reddit, Greg Isenberg launched Late Checkout. In three years, it hit 8 figures with zero outside capital.
Codie Sanchez went from Goldman Sachs to building Contrarian Thinking — a newsletter that hit 10K subscribers in 30 days. She parlayed that audience into courses, community, and a holding company that now does 9 figures in revenue.
Nick Huber started Storage Squad at Cornell, expanded to 25 college towns, then caught the self-storage bug. He used Twitter to raise $20M+ and scale to 63+ properties worth $150M+, while building Sweaty Startup into a media brand.
Jack Butcher assembled cars at a Honda factory, talked his way into design school, spent 8 years at agencies, then burned out running his own. In January 2019, he started posting simple visuals on Twitter. Within 18 months: $180K/month.
Dan Koe tried fitness YouTube, dropshipping, a Facebook ads agency, and two e-commerce brands — all failed. Then he started writing on Twitter. Within 4 years: $3.3M/year and 3.4M followers.
Wes Bos started teaching at a coding bootcamp, then launched "React for Beginners" — 2,300 students in 3 weeks. His free JavaScript30 challenge attracted 680K+ sign-ups. Total: $10M+ in course revenue from Hamilton, Ontario.
Sam Parr started with HustleCon conference, leveraged the email list to launch The Hustle newsletter, grew to 1.5M+ subscribers, and sold to HubSpot for ~$27M.
A side project to catch the ChatGPT wave became a paid Substack newsletter doing roughly $30k a month, built on quarterly product drops and a founding member tier.
Ethan Tian bootstrapped Textideo, an all-in-one AI editor for video, copy, and illustrations, to a self-reported $18,000 a month by listing everywhere, shipping constantly, and letting creators dictate the roadmap.
Eric Alli sold themes for over a decade, watched WordPress sales dry up, then rebuilt on Ghost and reached $20k a month, with custom build services making up three quarters of it.
Justin Shiels rebuilt his stationery brand SoCurious solo from his Austin apartment, landing 722 orders, 485 preorders from a friend's collab and 38 subscribers in Q1 2026.
John Brewton spent nine months publishing to barely a thousand readers, then a single proof post timed to a small coaching offer flipped his Substack into a six-stream business on track for $200k.
Matt McGarry launched Newsletter Operator in January 2023 with a tweet and a 1,300-follower audience. Within a year and a half it grew past 25,000 subscribers and supported a 7-figure business built on courses and an agency.
Mehreen made just $847 from her travel blog in year one. By her first full-time year it brought in $67,000 across six income streams. The turning point was learning SEO and email.
James Ivings and Danielle Johnson launched a one-click email unsubscribe tool on Product Hunt in 2019, then grew it to around $10k MRR while publishing every metric on a public open-startup page.
After years of failed AI products, Kirill Shevchenko co-founded Roundups, an AI content tool for affiliate marketers, and turned it profitable in a year by pairing a Product Hunt launch with an AppSumo lifetime deal, all while keeping his day job.
A non-technical generalist from Belgium turned a viral build-in-public tweet into a two-year newsletter that earned about $33k and exited for $35k.
Pranay Agarwal and his co-founder ran Mockey as a free, ad-supported side project for years. Adding subscriptions and download caps roughly tripled revenue, reaching about $12k a month.
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