Founder stories
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Shahed Khan and his co-founders pivoted twice before landing on Loom. The async video platform was acquired by Atlassian for $975 million.
Rob Kalin built Etsy as a cheaper alternative to eBay for handmade goods. The marketplace is now worth $45 billion and changed how makers sell their work.
Simon Beckerman created Depop to let people buy and sell clothes on a social marketplace. The app attracted Gen Z and sold to Etsy for $1.6 billion.
When Chris Best and Hamish McKenzie started Substack, everyone said nobody would pay for internet content. They proved the skeptics wrong.
Started with 10 friends uploading MP3s to a Google Drive folder. Now doing $1.1M ARR by cold emailing 100,000 people per month.
Started as scripts to catch domains for myself. Two years later, $125K/month revenue with zero employees.
Started as a free MVP in 2018. Two years later, first paid customers. One year after that, $2K revenue months.
Left Amazon with 150 Twitter followers. Three years later, $1M in cumulative revenue from info products and community.
After 80+ failed projects, one finally went viral. 4 million page views in 4 weeks, $4K/month in ad revenue, then sold.
Started as a free forum in 2007. 12 years later: $1.2M ARR from conferences, memberships, and courses.
Started curating single-page websites in 2008. Cross-promotion between projects grew to $100K+/year.
Started with a blog nobody read. Rebranded to Creator Science and built to $500K/year through newsletter, podcast, and community.
Built the first online portfolio platform for designers in 2005. Bootstrapped to $55K MRR, then sold to private equity.
After building Ministry of Testing to $1.2M, Rosie started Rosieland to teach community building. Reached $10K/month in 2.5 years.
Marie discovered Notion in 2018 and started sharing tips on YouTube. When her audience asked for a course, she launched Notion Mastery to $40K/month.
Victoria built a WordPress blog with only 89 posts and 15,000 monthly visits to reach $1K/month from affiliate marketing.
Andy left his tech job in 2014 and bootstrapped SevenAtoms to $275K MRR with a 90% client retention rate.
Derryck recognized the growing demand for SEO content and built Big Star Copywriting to $30K/month, surviving the 2008 crash.
Steph leveraged her experience leading content at The Hustle to launch Doing Content Right, selling $28,414 in the launch month and $47,014 in the first three months.
Nathan turned his podcast interview data into Getlatka, reaching $20K/month in 100 days and $150K MRR within a year.
Ellen pre-sold her first program with zero content, then built it based on customer feedback to reach 7-figure lifetime revenue.
Sumit saw colleagues struggling with Excel and built TrumpExcel to 1M+ monthly pageviews and $10K/month revenue.
Mayank and co-founders leveraged 10+ years of digital marketing experience to build Scalenut to $100K MRR in one year.
Substack found its first customer in Bill Bishop, whose Sinocism newsletter reached a six-figure annual run rate on its first paid day.
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