Marie Poulin

Notion Mastery

От советов YouTube к $40K/Month, обучая Notion

$40K MRR

Current revenue · as of January 2025

Kit.com case study

2 years

$10K MRR

Сообщества

Канал роста

Соло-основатель

Основатель

Marie Poulin

Соло-основатель•Нетехнический•Canada

Занятость

Полная занятость

Опыт

Опытный

Продукт

Notion Mastery

Онлайн-курс, обучающий профессионалов овладевать Notion для производительности и систем ведения бизнеса.

Тип

Инфопродукт

Отрасль

Образование

Модель

Единовременная оплата

Маркетинговая стратегия

Как Marie привлекал клиентов

Канал роста

Сообщества

Также использовал

Другое

Tech Stack

Инструменты, использованные для создания Notion Mastery

YouTubeNotionTeachableConvertKit

Полная история

TL;DR

Мари открыла для себя Notion в 2018 году и начала делиться советами на YouTube. Когда её аудитория попросила курс, она запустила Notion Mastery до $40K/month.

Мари Пулен открыла для себя Notion в 2018 году и увидела, как это помогает ей в организации и производительности. Она начала делиться своими советами и трюками на YouTube, органически выстраивая аудиторию.

Открытие

После многих лет борьбы с различными инструментами производительности Мари нашла Notion и сразу увидела его потенциал. Она начала экспериментировать с различными настройками и рабочими процессами.

Создание аудитории сначала

Вместо того чтобы сразу запустить продукт, Мари потратила месяцы на распространение бесплатного контента на YouTube. Её туториалы по Notion нашли отклик у людей, ищущих овладеть этим инструментом производительности.

"Я просто начала делиться тем, что узнавала," объяснила Мари. "Люди постоянно просили более детальное руководство."

Запуск курса

После получения многочисленных запросов на полный курс она запустила Notion Mastery. Курс глубоко нашел отклик у профессионалов и предпринимателей, ищущих систематизировать свой бизнес.

Результаты

Курс быстро вырос до генерирования в среднем $40K/month дохода. Её бизнес теперь работает всего с 2 людьми в команде, что демонстрирует мощь сосредоточенного создания контента вокруг конкретного инструмента.

Время до $40K/month: ~2 года
Размер команды: 2 человека
Годовой доход: ~$480K
Основной канал: YouTube + Сообщества

Ключевые выводы

Делитесь своим знанием бесплатно сначала — создавайте аудиторию перед запуском платных продуктов

Слушайте просьбы вашей аудитории — они скажут вам, за что готовы платить

Сохраняйте команду компактной — $480K/year с 2 людьми показывает, что вам не нужно масштабировать штат

Сосредоточьтесь на конкретном инструменте вместо общих советов по производительности

Изначально опубликовано наStarter Story

Founder proof brief

A one-page proof brief turns Marie's Notion Mastery playbook into your next test.

See what it covers before you sign up: the pattern worth copying, the channel to test, and the risk to avoid when you adapt this story.

Pattern

$10K MRR

Channel

Сообщества

Output

Action checklist

What a proof brief covers

A one-page brief that turns Marie's pattern into a testable plan
Channel bet: start from Сообщества
A risk check before copying the Notion Mastery playbook

See what a proof brief covers

See what it covers first. Create an account only if you choose to unlock.

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Путь через milestone

Marie достиг 3 milestone на пути к $10K MRR

Первый клиент

3 months

December 2018

Среднее: 1 month

+9 months до следующего milestone

$1K MRR

$1,000

1 year

September 2019

Среднее: 6 months

+1 year до следующего milestone

$10K MRR

$40,000

2 years

September 2020

Среднее: 1 year

2 years

Общее время пути

Достигнутые milestone

Against every documented journey

Marie Poulin reached $10K MRR in 2.0 years, faster than 20% of the 295 documented $10K journeys (median 12 months). The amber bar is this journey.

See the full distribution

Путь Marie к $10K MRRПремиум

История, решения и контекст, стоящие за этим milestone

How Marie actually did it

7/7 funnel stages sourced

Reconstructed from Marie's own published sources. Quoted claims are the founder's words, verified verbatim; anything marked as our analysis is exactly that.

Where the idea came from

Personal painPivot from Freelance interactive design and digital strategy consulting for entrepreneurs and small businesses

Marie adopted Notion for her own work and immediately felt the steep learning curve; she saw an opportunity to teach others how to use it, not just for her design/strategy clients but for anyone's business and life.

“Notion has transformed the way I work, but the learning curve is HUGE.”

Notion Mastery product page (Indie Hackers)

Validation

Talking to usersValidated

Ran a free webinar with nothing to sell, purely to share what she'd learned about Notion. It put her on people's radar as a Notion expert and generated a steady stream of inbound questions, an organic demand signal before she built a paid course.

Marie ran a casual, free webinar about Notion just because she was excited about the tool, and it started generating unsolicited questions from people who now saw her as a Notion expert.

“I decided to run a casual webinar (had nothing to sell)”

Ran a webinar about Notion (Indie Hackers product update, by Marie Poulin)

PresalesValidated

Rather than building the full course first, she announced publicly that she'd share lessons as she created them and opened a Gumroad page, selling access to the course while it was still being built week by week.

She pre-sold the course via Gumroad, publicly committing to release lessons as she made them, over roughly a three-month build-and-launch sprint.

“It took three months of complete, complete insanity to launch my course.”

ADHD can be an indie hacking super power. Marie Poulin ($42k MRR) shares how she's harnessing it (Indie Hackers)

First test users

Existing audiencePaying from day one

Her free webinar and existing content put her on people's radar as a Notion expert, and that audience began asking her for more, which is how her first interested users found her before there was anything to buy.

“I started getting asked questions all the time!”

Ran a webinar about Notion (Indie Hackers product update, by Marie Poulin)

First paying customer

Existing audiencePresale

Her first paying customers came from converting her existing audience through a public, build-in-public presale: she announced the course, opened a Gumroad page, and sold access to lessons as she produced them.

“I set up a Gumroad page, and started churning out lessons and videos weekly.”

ADHD can be an indie hacking super power. Marie Poulin ($42k MRR) shares how she's harnessing it (Indie Hackers)

Acquisition channels, and whether they worked

Other · Free webinarScalingWorked

Ran a casual, no-pitch webinar about Notion purely out of enthusiasm for the tool.

“I decided to run a casual webinar (had nothing to sell)”

Ran a webinar about Notion (Indie Hackers product update, by Marie Poulin)

The webinar established her as a known Notion expert in front of a relevant audience, which is what generated the ongoing inbound questions.

“it put me on people's radar as someone who knew the ins and outs of the tool”

Ran a webinar about Notion (Indie Hackers product update, by Marie Poulin)

Other · Build-in-public presale (Gumroad)LaunchWorked

Publicly committed to shipping lessons as she created them and sold access via Gumroad on a weekly drip during the three-month build.

“I announced publicly that I would share lessons as I created them”

ADHD can be an indie hacking super power. Marie Poulin ($42k MRR) shares how she's harnessing it (Indie Hackers)

The public commitment plus weekly shipping cadence kept her accountable and created continuous, visible momentum that pulled her existing audience into paying customers, though she does not spell out the causal mechanism beyond the accountability/momentum effect she describes.

Our analysis, not the founder's claim

What didn't work

Product scopeScalingCost: time

The original 2019 version of Notion Mastery was poorly sequenced for beginners.

“I knew that the first version of Notion Mastery was a mess.”

2021 Year in Review (mariepoulin.com blog)

It assumed too much prior knowledge and skipped steps, overwhelming brand-new Notion users rather than building them up gradually.

“I was giving an F1 racing car to a toddler. I knew I was leaving many people in the dust.”

2021 Year in Review (mariepoulin.com blog)

What they did instead: Full curriculum redesign in 2021 with a hired curriculum specialist (Emily Walker) and a co-instructor (Cat Mulvihill), restructured into a leveled system (Level 0-3) with 4 tracks, launched in December 2021.

How it changed as they grew

At launch: 1 person (Solo founder)

First 10k mrr: 2 people (Marie Poulin + Georgia Cyr (full-time operations manager, first employee))

Bootstrapped

Pricing restructure: Course sold separately from community access → Single integrated price for course plus community

After experimenting with selling the course on its own, the team concluded the community was essential to the learning outcome and unbundling it did students a disservice, so they moved to one all-in-one price.

Per How Marie Poulin went from designer to Notion Mastery community founder (Rosieland Community Interview)

What broke as they grew

Marie's biggest friction point scaling past a one-person operation was her own fast, impulsive, heads-down working style, built over nearly a decade of working alone, which made delegating and keeping a new hire in the loop genuinely hard.

“I move extremely quickly and impulsively. I've worked alone for nearly a decade so I'm used to making decisions in my head”

2021 Year in Review (mariepoulin.com blog)

Sources (5 in the founder's own words)

ADHD can be an indie hacking super power. Marie Poulin ($42k MRR) shares how she's harnessing it (Indie Hackers) · founder-authored · 2022-01
Notion Mastery product page (Indie Hackers) · founder-authored
Ran a webinar about Notion (Indie Hackers product update, by Marie Poulin) · founder-authored · 2020-05
2021 Year in Review (mariepoulin.com blog) · founder-authored · 2022-01
How Marie Poulin went from designer to Notion Mastery community founder (Rosieland Community Interview) · third party · 2023-06
About page (mariepoulin.com) · founder-authored

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Frequently asked questions

How much does Notion Mastery make?

Notion Mastery reports $40K MRR as of January 2025. ~$40K MRR January 2025. Over 2,100 students. Source: Kit.com case study.

What is Notion Mastery?

Онлайн-курс, обучающий профессионалов овладевать Notion для производительности и систем ведения бизнеса. It operates in Образование.

How long did it take Notion Mastery to reach $10k mrr?

Marie Poulin took 2 years to reach $10k mrr with Notion Mastery.

Was Marie Poulin a solo founder?

Yes. Marie Poulin built Notion Mastery as a solo founder.

What marketing channel did Notion Mastery use to grow?

Notion Mastery grew primarily through Сообщества.

What industry is Notion Mastery in?

Notion Mastery operates in Образование.

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