Founder stories
$100K ARRв 2 years
4 этапов
Solo Dad Builds $42K/Month Chrome Extension with $1/Day Pricing
Основатель
Jordan O'Connor
Соло-основатель•Технический•USA
Занятость
Side ProjectОпыт
ВпервыеПродукт
Chrome extension automating Poshmark sharing.
Тип
Chrome ExtensionОтрасль
E-commerceМодель
FreemiumМаркетинговая стратегия
Как Jordan привлекал клиентов
Канал роста
SEO / Контент
Tech Stack
Инструменты, использованные для создания Closet Tools
JavaScriptChrome Extension APIStripe
Полная история
I'm the self-proclaimed 'winner of Indie Hackers' - if you filter for solo founders with verified Stripe revenue, I come up at the top.
Simple Value Prop
Poshmark incentivizes engagement on its platform, so sellers must share their products frequently. Closet Tools automates this tedious process.
$1/Day Pricing
Ever since launch, it's been priced at a dollar a day - a massive value proposition at a minimal price point.
- MRR: $42K
- Pricing: $1/day
- Built while raising kids + job
Ключевые выводы
1
Find a market with a painful, repetitive problem to solve
2
Simple pricing ($1/day) can be incredibly effective
3
You can build a massive business while working a job and raising a family
4
Focus on one product and do it extremely well
Изначально опубликовано наJordan O'Connor Blog
Вдохновились путём Jordan? Сгенерируйте бизнес-идею в сфере E-commerce с помощью AI и реальных данных от основателей.
Путь через milestone
Jordan достиг 4 milestone на пути к $100K ARR
Первый клиент
$1
1 month
March 2018
На 72% быстрее
vs среднее 4 months+5 months до следующего milestone
$1K MRR
$1,000
6 months
August 2018
На 47% быстрее
vs среднее 11 months+12 months до следующего milestone
$10K MRR
$10,000
1 year
August 2019
На 19% быстрее
vs среднее 1 year+6 months до следующего milestone
$100K ARR
$456,000
2 years
February 2020
На 37% быстрее
vs среднее 3 years2 years
Общее время пути
4
Достигнутые milestone
Путь Jordan к $100K ARRПремиум
История, решения и контекст, стоящие за этим milestone
Откройте полный путь Jordan
Смотрите полный разбор: стратегия запуска, методы валидации, стартовые затраты, экспертный анализ, replication playbook и другие практические инсайты.
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Frequently asked questions
How much does Closet Tools make?
The last known public figure for Closet Tools is $35K MRR as of April 2023. Last public figure; no 2024/2025 updates found. Source: Indie Hackers.
How long did it take Closet Tools to reach $100k arr?
Jordan O'Connor took 2 years to reach $100k arr with Closet Tools.
Was Jordan O'Connor a solo founder?
Yes. Jordan O'Connor built Closet Tools as a solo founder.
What marketing channel did Closet Tools use to grow?
Closet Tools grew primarily through SEO / Контент.
What industry is Closet Tools in?
Closet Tools operates in E-commerce.
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