I'm Guillem, co-founder of Hevy. I've been in the fitness world for a decade, working in the biggest fitness apps, and now building Hevy with my co-founder Desmond.

The Isolation Problem

Desmond says it was the isolating side of the gym experience that inspired us to invent Hevy. We wanted to create the community-focused experience that Strava provides for runners, but for weightlifters.

Building the MVP

We built the first version in about 75 days. The app tracks workouts, monitors progress, and has social features to share with friends. The key differentiator was focusing on the social aspect - following friends, sharing workouts, and celebrating PRs together.

Almost Zero Paid Marketing

How do you get to two million downloads with just $15k in ad spend? You don't necessarily need paid marketing for growth to snowball. We focused on building features that naturally create viral loops - sharing workouts, inviting friends, celebrating achievements.

Organic Growth Engine

• App Store Optimization
• Reddit communities (especially r/fitness)
• YouTube fitness creators discovering and reviewing the app
• Word of mouth from satisfied users

Scaling to 10M+

Hevy now has over 10 million users and generates $160K+ MRR. We grew the team to about 13 people, all while remaining bootstrapped and profitable.

• Downloads: 10M+
• MRR: $160K+
• Ad spend: $15K total
• Team: 13 people
• Time to build MVP: 75 days