Founder stories
Buffer ended 2025 at $25M ARR ($2.1M MRR). Leo Widrich departed day-to-day; Joel Gascoigne is CEO.
Social media scheduling and analytics platform.
Как Leo привлекал клиентов
Инструменты, использованные для создания Buffer
I wrote 350 guest posts in 9 months - that's 2-3 articles daily. Content drove 70%+ of Buffer's signups and we hit 100K users in 10 months.
Nobody would write about us, so I became the writer. I pitched and wrote guest posts for every blog that would have me. 2-3 articles per day.
Early on, quantity beats perfection. Each post taught me what resonated. The compounding effect was enormous.
When you can't afford ads and nobody knows you, becoming a content machine is the only way. Content drove over 70% of our signups.
If nobody will write about you, become the writer
Quantity over perfection early on
Guest posting still works at scale
Content compounds over time
Вдохновились путём Leo? Сгенерируйте бизнес-идею в сфере Маркетинг с помощью AI и реальных данных от основателей.
Leo достиг 3 milestone на пути к $10K MRR
$1,000
$50,000
История, решения и контекст, стоящие за этим milestone
Смотрите полный разбор: стратегия запуска, методы валидации, стартовые затраты, экспертный анализ, replication playbook и другие практические инсайты.
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