Founder stories
Subscription Business Stories
170 founders with subscription businesses
Key Statistics
Stories
170
Avg Time
2 years
Fastest
4 days
Solo
50%
Top growth channel
SEO / Content (40)
Pieter Levels
How I turned a spreadsheet into a $2M+/year business as a solo founder
In 2013, I sold all my possessions, packed a backpack and a laptop, and flew to Thailand to begin my digital nomad life. I was once a lost musician ea...
$10K MRR in 1 year·Solo
SaaSTravel🌍 Remote
DP
Danny Postma
How I made $100K in 2 weeks with an AI headshot tool
After selling my previous AI company Headlime for seven figures, I took time off in 2021. I was growing increasingly bored when an idea struck me: why...
$100K ARR in 14 days·Solo
SaaSAI / ML🇳🇱 NL
Jon Yongfook
BannerbearMy 2-year journey to $10K MRR as a solo founder
When I quit my job in January 2019, I had a 2-year runway. For almost 1 year I made no money and burned through my savings. That's because I was doing...
$10K MRR in 2 years·Solo
API / Developer ToolDeveloper Tools🇯🇵 JP
KY
Kalo Yankulov
From idea to exit: How I launched, grew and sold my first micro SaaS
Back in late 2016, we launched HeadReach, a sales tool for lead generation. It's a SaaS that helps you find emails of people you want to sell to. Thin...
$1K MRR in 3 months·Team
SaaSMarketing🇧🇬 BG
Nathan Barry
How I bootstrapped ConvertKit to $25M/year starting with just $5,000
In 2013, I set a challenge for myself: build a $5K/mo SaaS in 6 months with just $5,000. I got the idea after reading people's complaints about Mailch...
$1K MRR in 6 months·Solo
SaaSMarketing🇺🇸 US
Damon Chen
Building a $10K MRR testimonial tool by building in public
I built Testimonial.to after experiencing the pain of collecting and displaying customer testimonials for my previous projects. Every founder knows so...
$10K MRR in 1 year·Solo
SaaSMarketing🇺🇸 US
Arvid Kahl
From $0 to $55K MRR in 2 years, then a life-changing exit
My partner Danielle was an online English teacher. Every day after teaching, she'd spend hours writing personalized feedback for each student. I watch...
$10K MRR in 2 years·Team
SaaSEducation🇩🇪 DE
Alexander Isora
How I built a landing page builder to $10K MRR as a solo founder
I've created 20+ products over the years. Unicorn Platform was the one that really got off the ground. I don't have any KPI or growth goals. I'm not c...
$10K MRR in 3 years·Solo
SaaSDeveloper Tools🇺🇦 UA
AJ Ladwal
How I built Carrd to $1M+ ARR as a solo founder
Carrd started as a side project in 2016. I wanted to create the simplest possible way to build one-page websites. The Concept After years of bui...
$10K MRR in 1 year·Solo
SaaSDeveloper Tools🇺🇸 US
MP
Mike Perham
How I built a $1M+ business selling open source software
Sidekiq started as an open source project in 2012. I was frustrated with existing Ruby background job solutions and built something better. The Ope...
$100K ARR in 4 years·Solo
SaaSDeveloper Tools🇺🇸 US
Tyler Tringas
How I built a $20K MRR micro-SaaS while traveling
I built Storemapper while traveling as a digital nomad. It started as a simple store locator widget and grew into a stable micro-SaaS business. The...
$1K MRR in 6 months·Solo
SaaSE-commerce🇺🇸 US
KP
From cold emails to $2M+ in funding for our startup
We started Pocketed during the pandemic to help startups find grants and funding they didn't know existed. The Idea During COVID, there was sudd...
First Customer in 14 days·Team
SaaSFinance🇺🇸 US
AS
Allison Seboldt
Building a niche product that went viral on Reddit
I built Fantasy Congress as a side project - a fantasy sports game but for politics. It went viral and taught me everything about building in public....
First Customer in 7 days·Solo
SaaSEducation🇺🇸 US
Pat Walls
From side project to $100K/month with founder interviews
I started Starter Story as a side project to interview founders about how they started their businesses. It grew into a full-time business doing $100K...
$10K MRR in 2 years·Solo
SaaSContent Creation🇺🇸 US
Adam Wathan
From open source to $2M+ with Tailwind UI
We built Tailwind CSS as an open source project, then launched Tailwind UI as a commercial product. The first day made $500K. Building in Open Sour...
$100K ARR in 1 month·Team
SaaSDeveloper Tools🇨🇦 CA
Joel Gascoigne
From landing page to paying customer in 4 days
I validated Buffer with a landing page before writing any code. Within 4 days of tweeting about it, I had my first paying customer. The Validation...
$100K ARR in 9 months·Solo
SaaSMarketing🇬🇧 GB
Rob Walling
Bootstrapped to acquisition: Drip sold to Leadpages
I bootstrapped Drip from zero to acquisition by Leadpages. The key was focusing on a specific niche and building in public. The Pivot Drip start...
$10K MRR in 1 year·Team
SaaSMarketing🇺🇸 US
Samy Dindane
Built MVP in 3 days, grew to $23K MRR in 2 years
Hypefury started as a weekend project. I built the MVP in 3 days after spotting a gap in Twitter tools. Two years later, we hit $23K MRR and kept grow...
$10K MRR in 2 years·Team
SaaSMarketing🇺🇸 US
Thibault Louis-Lucas
Shipped 11 products in 4 months, then built $3.5M ARR tool
Before Taplio succeeded, I shipped 11 products in 4 months. The key was speed and willingness to move on from failures. The Shipping Mindset I r...
$100K ARR in 1 year·Team
SaaSMarketing🇺🇸 US
Marie Martens
Built a $3M ARR form builder with 400,000 users and a 5-person team
Tally grew to 400,000 users and $3M ARR with just a 5-person team. The secret? Product-led growth with viral loops. Viral Badges 30-40% of our g...
$100K ARR in 4 years·Team
SaaSMarketing🇺🇸 US
DK
Dmytro Krasun
3 years to $10K MRR, 8 more months to $20K - slow growth is valid
ScreenshotOne took 3 years to reach $10K MRR and another 8 months to hit $20K. Long, slow growth is a valid path to success. The Long Road Many...
$10K MRR in 4 years·Solo
API / Developer ToolDeveloper Tools🇺🇦 UA
Justin Jackson
From $33 to $30K MRR in 1 year - achieved 5-year goal in 12 months
Transistor went from our first $33 customer to $30K MRR in just one year. We achieved what we thought would take 5 years. Product Hunt Success W...
$10K MRR in 1 year·Team
SaaSContent Creation🇺🇸 US
Uku Täht
Built a privacy-first analytics tool to $3.1M ARR with 8 people
Plausible grew to $3.1M ARR as a privacy-first alternative to Google Analytics. The privacy focus isn't a gimmick - it's our core value. The Slow S...
$100K ARR in 3 years·Team
SaaSDeveloper Tools🇺🇸 US
AJ
$1K on launch day to $2M ARR with zero marketing spend
Carrd launched on Product Hunt and made $1K on day one. It grew to $2M ARR with absolutely zero marketing spend. The Launch Product Hunt launch...
$100K ARR in 3 years·Solo
SaaSProductivity🇺🇸 US
Wade Foster
Found customers in help forums, charged $100 for beta, built to $140M ARR
Zapier started by finding customers in help forums. We charged $100 for beta access to filter for committed users. With only $1.4M in funding, we buil...
$100K ARR in 10 years·Team
SaaSDeveloper Tools🇺🇸 US
Ricardo Ghekiere
Acquired at $1,500/mo, scaled to $274K/month with paid ads
We acquired Betterpic when it was doing $1,500/month. Through multi-channel paid advertising, we scaled it to $274K/month. The Acquisition Buyin...
$10K MRR in 7 months·Team
SaaSAI / ML🇺🇸 US
Justin Duke
Built newsletter tool while at Stripe, grew to $392K/year solo
I built Buttondown as a side project while working at Stripe. 5-10% month-over-month growth for years led to $392K/year. Side Project First I sc...
$10K MRR in 2 years·Solo
SaaSMarketing🇺🇸 US
EG
Eran Galperin
After failed VC startup, bootstrapped gym software to $3M ARR and 8-figure exit
After a failed VC-backed startup, I bootstrapped Gymdesk while working a day job. 4 years to $12K MRR, then accelerated to $3M ARR. Learning from F...
$100K ARR in 5 years·Solo
SaaSHealth & Wellness🇺🇸 US
Lukas Hermann
Built first version in a weekend, now €20K MRR with 85% profit margin
Stagetimer started as a weekend project. I posted it on Reddit and it took off. Now doing €20K MRR with 85% profit margin. The Reddit Launch I b...
$10K MRR in 3 years·Solo
SaaSProductivity🇺🇸 US
Grant Lee
60K users in 8 months, then 60K more in 1 week after adding AI
Gamma grew steadily to 60K users in 8 months. Then we added AI and got 60K more users in a single week. Now at $100M ARR. The AI Inflection Pre-...
$100K ARR in 4 years·Team
SaaSAI / ML🇺🇸 US
Joe Thomas
Near bankruptcy to 10M users after pivoting based on Product Hunt launch
We were near bankruptcy when we launched on Product Hunt. 3,000 signups in 24 hours saved the company. We pivoted from usability tests to video record...
$100K ARR in 4 years·Team
SaaSContent Creation🇺🇸 US
Ivan Zhao
Rebuilt the product 4 times, moved to Japan, now $567M ARR
We rebuilt Notion 4 times before it worked. At one point, we moved to Japan to rewrite the entire tech stack. Now we're at $567M ARR with 30M+ users....
$100K ARR in 8 years·Team
SaaSProductivity🇺🇸 US
Paul Copplestone
8 databases to 800 in 3 days after accidental Hacker News launch
We launched accidentally on Hacker News and went from 8 hosted databases to 800 in 3 days. The "Open Source Firebase Alternative" positioning resonate...
$100K ARR in 2 years·Team
SaaSDeveloper Tools🇺🇸 US
AT
Alex Turnbull
Journey to $100K blog series with radical transparency built $5M ARR
Our "Journey to $100K" blog series with radical transparency got featured in 100+ publications and built Groove to $5M ARR. Radical Transparency...
$100K ARR in 5 years·Solo
SaaSMarketing🇺🇸 US
LW
Leo Widrich
Wrote 350 guest posts in 9 months to reach 100K users
I wrote 350 guest posts in 9 months - that's 2-3 articles daily. Content drove 70%+ of Buffer's signups and we hit 100K users in 10 months. The Gue...
$10K MRR in 10 months·Team
SaaSMarketing🇦🇹 AT
Tim Soulo
CMO who led Ahrefs marketing to $100M+ ARR with zero sales team
Tim Soulo joined Ahrefs as CMO (Ahrefs was founded by Dmitry Gerasymenko) and led the marketing strategy that grew the company to $100M+ ARR with no s...
$100K ARR in 10 years·Team
SaaSMarketing🇸🇬 SG
Rand Fishkin
Mom and son startup built Whiteboard Friday into multi-million ARR
Moz started as a mom and son startup. Whiteboard Friday was our worst performing content for 2-3 years, then became our 1 growth driver. The White...
$100K ARR in 8 years·Team
SaaSMarketing🇺🇸 US
Nick Francis
Long ball growth strategy: CAC under $100 vs competitors at $5,000+
Help Scout's "long ball" growth strategy kept CAC under $100 while competitors spent $5,000+ per customer. 10,000+ customers with only $12M raised....
$10K MRR in 2 years·Team
SaaSMarketing🇺🇸 US
SE
Steli Efti
Found content niche where nobody was writing about sales
Nobody in Silicon Valley was writing about sales. We found that gap and owned it. Switched to recording voice instead of writing to remove friction....
$100K ARR in 5 years·Team
SaaSMarketing🇺🇸 US
Brian Halligan
HubSpot
Coined "inbound marketing", built $38B company from 3 customers
We coined the term "inbound marketing" and built HubSpot into a $38B company. Started with just 3 customers. Earned attention by being helpful. Cre...
$100K ARR in 10 years·Team
SaaSMarketing🇺🇸 US
Des Traynor
Wrote 93 of first 100 blog posts, content is majority of acquisition
I personally wrote 93 of Intercom's first 100 blog posts. Content became the majority of our customer acquisition. Now at $300M+ revenue. Founder-L...
$100K ARR in 7 years·Team
SaaSMarketing🇮🇪 IE
Jason Cohen
4th bootstrapped company to $1M+, "A Smart Bear" blog built massive authority
WP Engine is my 4th bootstrapped company to hit $1M+. My "A Smart Bear" blog built massive authority that attracted customers and investors. Serial...
$100K ARR in 8 years·Team
SaaSDeveloper Tools🇺🇸 US
Eric Bandholz
Started with $30 Shopify subscription, 1.6M YouTube subscribers
Beardbrand started with just a $30 Shopify subscription. Now we have 1.6M YouTube subscribers. Authenticity beats production quality. $30 Start...
$100K ARR in 2 years·Solo
OtherE-commerce🇺🇸 US
Marcus Sheridan
$2.5M in sales from single article answering "how much does a pool cost"
One single article answering "how much does a fiberglass pool cost?" generated $2.5M in sales. This became the "They Ask, You Answer" philosophy. T...
$100K ARR in 2 years·Team
Agency / ServiceMarketing🇺🇸 US
OS
Oleg Shchegolev
Started 2008 with 2 tools, grew organically for decade without VC to NYSE
We started Semrush in 2008 with just 2 tools. Grew organically for a decade without VC money. Now public on NYSE with 7M+ users. Bootstrap to IPO...
$100K ARR in 15 years·Team
SaaSMarketing🇺🇸 US
ME
Mustafa Ergisi
Data Analyst Builds AI2SQL to $1K MRR in 15 Months
Mustafa Ergisi, a former data analyst from Istanbul, was frustrated spending countless hours optimizing SQL queries manually. With a background in mac...
$1K MRR in 1 year·Solo
SaaSAI / ML🇺🇸 US
MC
Maciej Cupial
From Bankruptcy to $100K ARR: A 2.5 Year Struggle
Maciej Cupial from Poland had a background as a programmer and entrepreneur. After a challenging 2.5 years building Calendesk, he finally reached $100...
$100K ARR in 2 years·Solo
SaaSProductivity🇵🇱 PL
Adriaan van Rossum
Privacy-First Analytics: From Tenerife Idea to $100K ARR
Adriaan van Rossum came up with the idea for Simple Analytics while on holiday in Tenerife. He wanted to build a privacy-first analytics tool as fast...
$100K ARR in 2 years·Team
SaaSDeveloper Tools🇳🇱 NL
Ali Salah
Status Page SaaS: Learning Customer Support While Reaching $1K MRR
Ali Salah built Instatus, a service for creating status pages. Reaching $1K MRR was his goal for 2020. Product-Market Fit Initially offered a fr...
$1K MRR in 1 year·Solo
SaaSProductivity🇺🇸 US
TB
Tim Bennetto
From Locksmith to Self-Taught Developer: $74K MRR Solo
Tim Bennetto worked as a locksmith for 10 years and never imagined he'd build a SaaS. He taught himself to code via Codecademy. The Pivot Starte...
$10K MRR in 3 years·Solo
SaaSMarketing🇬🇧 GB
AB
Alex Belogubov
From Failed Launch to $10K MRR and 6-Figure Exit
Alex initially launched Replyze in October 2023 on Product Hunt, but it was unsuccessful. Ready to sell for $20-25K, he received an interesting offer....
$10K MRR in 8 months·Team
SaaSAI / ML🇺🇸 US
Iuliia Shnai
After 11 Failed Products: Open Source DocSend Alternative to $45K MRR
In 2023, Iuliia built 10 products. Her partner Marc launched Papermark - a simple open-source DocSend alternative. The first version took one weekend....
$10K MRR in 1 year·Team
SaaSProductivity🇩🇪 DE
Kyle Nolan
Side Project Financial Planner: 2+ Years to $10K MRR
Kyle built ProjectionLab because he wanted a better plan for his own financial future. There were 0 paid users when he posted to Hacker News. Hacke...
$10K MRR in 2 years·Solo
SaaSFinance🇺🇸 US
EB
Elston Baretto
Simple HTML Hosting: 18 Months to First 50 Customers, Now $10K MRR
Elston launched Tiiny Host with a simple hypothesis: there are customers who just want a simple tool to quickly host HTML content. SEO Takes Time...
$10K MRR in 1 year·Solo
SaaSDeveloper Tools🇺🇸 US
Pierre de Wulf
From 2 Failed Products to API Success: First Customer in 50 Minutes
Pierre de Wulf and his co-founder Kevin met in high school. After building ShopToList and PricingBot with limited success, they went all-in on Scrapin...
First Customer in 7 days·Team
API / Developer ToolDeveloper Tools🇺🇸 US
Robin Vander Heyden
ManyPixels
Unlimited Design for $359/Month: Productized Service to $60K MRR
Robin didn't have a job and decided to launch a productized service offering unlimited design work for a fixed fee per month. Rapid Growth He gr...
$100K ARR in 4 months·Solo
Agency / ServiceDesign🇺🇸 US
Snow Lee
3x Founder Pivots from DevOps AI to Communication Tool, Hits $400K ARR
Snow Lee is a 3x founder from South Korea who moved his family to California. He received $660K in pre-seed funding. The Pivot First version was...
$100K ARR in 1 year·Solo
SaaSAI / ML🇺🇸 US
Elie Steinbock
Inbox Zero
Open Source Email Assistant: Scratch Own Itch to $10K+ MRR
When running a previous business, Elie spent way too much time on email. He thought, 'Why can't an AI do this for me?' First Mover Elie was a fi...
$10K MRR in 1 year·Solo
SaaSProductivity🇺🇸 US
Sarah Hum
Ex-Facebook Designers Build User Feedback Tool to $1M ARR
Sarah studied graphic design and worked as a product designer at Facebook. There she met her co-founder Andrew. Community First They started wit...
$100K ARR in 3 years·Team
SaaSDeveloper Tools🇺🇸 US
JB
Josef Büttgen
12x12 Challenge: From Dwindling Runway to $10K MRR in 14 Months
Josef taught himself to code at age 13. He freelanced until he saved enough runway to commit to entrepreneurship. The Challenge His first produc...
$10K MRR in 1 year·Solo
SaaSAI / ML🇺🇸 US
Pat Walls
Starter Story Founder Builds SaaS: $1K MRR Harder Than Expected
Pat Walls, founder of Starter Story, worked on Pigeon for over a year as a side project. Different Challenge Reaching $1K MRR was significant be...
$1K MRR in 10 months·Solo
SaaSMarketing🇺🇸 US
Tyler Denk
Morning Brew Engineer Builds Newsletter Platform to $1M MRR
Tyler Denk joined Morning Brew in 2017 as the second employee, where he led product, growth, and engineering. The Opportunity After building the...
$100K ARR in 3 years·Team
SaaSMarketing🇺🇸 US
Lenny Rachitsky
Ex-Airbnb PM Launches Newsletter, $360K ARR in Year One
Lenny Rachitsky launched his newsletter about a year before going paid. When he introduced paid subscriptions, he had 15,000 free subscribers. Pric...
$100K ARR in 2 years·Solo
Info ProductContent Creation🇺🇸 US
Adam Enfroy
Digital Marketer Launches Blog, Hits $100K/Month in 2 Years
Adam launched AdamEnfroy.com in January 2019 as a side project while working full-time as a Digital Marketing Director. Aggressive Growth He sta...
$100K ARR in 2 years·Solo
OtherContent Creation🇺🇸 US
Julia McCoy
19-Year-Old College Dropout Builds Content Agency from $75 to $4M
At 19, Julia McCoy was in college pursuing a degree she didn't want. She taught herself to write by writing hundreds of cheap articles. Finding the...
First Customer in 3 months·Solo
Agency / ServiceMarketing🇺🇸 US
Yasser Elsaid
College Student Reaches $64K MRR in 6 Months with AI Chatbot Platform
Just a few months ago I was in my 4th year of college, interning at FAANG companies like Meta and Tesla. Then I placed my side hustle in front of the...
$100K ARR in 4 months·Solo
SaaSAI / ML🇺🇸 US
Adrian Horning
Psychology Major Becomes "Web Scraping Guy", Hits $10K MRR
I was a psychology major in college. One day I learned about Uber and decided I wanted to be in tech. So I moved to San Francisco, attended a coding b...
$10K MRR in 1 year·Solo
API / Developer ToolAI / ML🇺🇸 US
Bhanu Teja
24-Year-Old From India Reaches $10K MRR in 1 Month with AI Chatbot
I had around 10,000 Twitter followers and frequently mentioned I would be launching a new AI product soon. I didn't have high expectations. Multi-P...
$10K MRR in 1 month·Solo
SaaSAI / ML🇺🇸 US
Dustin W. Stout
From Zero to $20K MRR in 163 Days with All-in-One AI Tool
After following the BuildInPublic journey of many indie makers, I decided this was the approach I was going to take. Slow and Steady I didn't w...
$10K MRR in 5 months·Solo
SaaSAI / ML🇺🇸 US
Aurelian Amacker
$20M ARR Solo Founder Built All-in-One Marketing Platform
I built Systeme.io to $20M ARR as a solo founder. The platform helps entrepreneurs build sales funnels, email marketing campaigns, and sell digital pr...
$100K ARR in 2 years·Solo
SaaSMarketing🇺🇸 US
FT
FounderPal Team
Couple Makes $60K Helping Solopreneurs with AI Marketing Wrapper
My co-founder and I built FounderPal.ai, an AI marketing strategy tool for solopreneurs. The initial version only incurred a monthly cost of $150....
$10K MRR in 6 months·Team
SaaSAI / ML🇺🇸 US
Andy Cloke
Solo founder bootstraps Airtable API tool to $10K MRR in 2 years
Data Fetcher recently hit $10k MRR. It's still 100% bootstrapped with one full-time team member (me!). Background I studied engineering at unive...
$10K MRR in 2 years·Solo
SaaSDeveloper Tools🇬🇧 GB
LB
Lukas Böhler
From running an agency to $10K MRR with a bug reporting tool in 1 year
Welcome to our journey! We launched BugBattle (now Gleap) and reached $10,000 in MRR exactly one year later - much longer than we initially thought....
$10K MRR in 1 year·Team
SaaSDeveloper Tools🇦🇹 AT
KC
Kevin Conti
Software Ideas
Paid newsletter to $10K MRR in just 5 months through community engagement
Kevin turned his SaaS research into a newsletter, growing from $0 to $10K MRR in 5 months by building in public on Indie Hackers.
$10K MRR in 5 months·Solo
Info ProductEducation🇺🇸 US
AL
Alex Le
Picture ItAcquired a Shopify app and grew it to $3,500 MRR as a solopreneur
Alex acquired an existing Shopify app and scaled it to $3,500 MRR through product improvements and customer focus.
$1K MRR in 1 year·Solo
SaaSE-commerce🇺🇸 US
Jen Yip
Solo female founder built a budgeting app to $45K+ ARR while traveling the world
Jen quit her job at Twitter, traveled the world, and built Lunch Money as a company of one to 1000+ paying users.
$100K ARR in 2 years·Solo
SaaSFinance🇨🇦 CA
Cody Schneider
From Google Drive folder to $1.1M ARR: How we built Swell AI with degenerate growth tactics
Started with 10 friends uploading MP3s to a Google Drive folder. Now doing $1.1M ARR by cold emailing 100,000 people per month.
$100K ARR in 2 years·Team
SaaSAI / ML🇺🇸 US
AS
Allison Seboldt
How a Political Science major built a $2K/month fantasy politics game
Started as a free MVP in 2018. Two years later, first paid customers. One year after that, $2K revenue months.
$1K MRR in 3 years·Solo
SaaSEducation🇺🇸 US
Rosie Sherry
How a community expert built her second $10K/month business teaching what she knows
After building Ministry of Testing to $1.2M, Rosie started Rosieland to teach community building. Reached $10K/month in 2.5 years.
$10K MRR in 2 years·Solo
Info ProductEducation🇬🇧 GB
AB
Andy Beohar
Tech Employee Quits to Build $275K MRR Marketing Agency
Andy left his tech job in 2014 and bootstrapped SevenAtoms to $275K MRR with a 90% client retention rate.
$100K ARR in 5 years·Solo
Agency / ServiceMarketing🇺🇸 US
Nathan Latka
Podcast Host Turns Interview Data into $150K MRR SaaS in 100 Days
Nathan turned his podcast interview data into Getlatka, reaching $20K/month in 100 days and $150K MRR within a year.
$100K ARR in 1 year·Solo
SaaSMarketing🇺🇸 US
MJ
Mayank Jain
Digital Startup Veterans Build AI Content Platform, $100K MRR in Year One
Mayank and co-founders leveraged 10+ years of digital marketing experience to build Scalenut to $100K MRR in one year.
$100K ARR in 1 year·Team
SaaSMarketing🇮🇳 IN
LR
Luca Restagno
Software Engineer Turned Solopreneur Shares First Year Journey to $1.5K MRR
Luca documented his solopreneur journey publicly on Twitter, reaching $1.5K MRR in his first year while working a day job.
$1K MRR in 1 year·Solo
SaaSProductivity🇮🇹 IT
PD
PostBridge Developer
Cross-Platform Social Media Tool Reaches $7K/Month With Just TikTok Marketing
PostBridge reached $7K/month and 100K users with just 1 hour of daily TikTok content creation - zero ad spend.
$1K MRR in 3 months·Solo
SaaSMarketingUnknown
CM
Chris Mason
From $0 to $1K in Revenue in 30 Days by Validating Before Building
Chris and his co-founder validated demand first by talking to WooCommerce store owners, then built One Click Upsells to $1K in 30 days.
$1K MRR in 1 month·Team
SaaSE-commerce🇺🇸 US
Pieter Levels
Pieter Levels Builds Photo AI to $150K/Month in Under 2 Years
After Nomad List, Pieter built Photo AI using PHP/jQuery to $150K/month - 87% profit margin, 100% bootstrapped.
$100K ARR in 1 year·Solo
SaaSAI / ML🌍 Remote
Alex Tew
From Million Dollar Homepage to $2B Meditation Empire
Alex Tew started meditating as a teenager, built the viral Million Dollar Homepage, then channeled that success into co-founding Calm.
$10K MRR in 1 year·Team
Mobile AppHealth & Wellness🇺🇸 US
Andy Puddicombe
Buddhist Monk Builds $250M+ Meditation App Empire
Andy Puddicombe spent 10 years as a Buddhist monk, then co-founded Headspace with Rich Pierson to bring meditation to millions.
$10K MRR in 2 years·Team
Mobile AppHealth & Wellness🇬🇧 GB
Jesse Mecham
Broke College Student Builds Spreadsheet Into Multi-Million Dollar Business
Jesse Mecham built a simple spreadsheet to manage money with his wife. That spreadsheet became YNAB, now used by millions worldwide.
$10K MRR in 5 years·Solo
SaaSFinance🇺🇸 US
AU
Andres Ugarte
Solo Founder Builds Apple Design Award Finalist Finance App
Andres Ugarte started building Copilot Money in 2018, creating a native iOS finance app that became an Apple Design Award finalist.
$10K MRR in 2 years·Solo
Mobile AppFinance🇺🇸 US
Jon Yongfook
Jon Yongfook Bootstrapped Bannerbear to $10K MRR After 12 Failed Startups
After 12 startups in 12 months challenge, Jon found his calling in automated image generation and bootstrapped Bannerbear to $50K+ MRR.
$10K MRR in 1 year·Solo
API / Developer ToolDesign🇯🇵 JP
Arvid Kahl
Arvid Kahl Built FeedbackPanda to $55K MRR in 2 Years, Then Sold It
Arvid and his partner Danielle built FeedbackPanda for online ESL teachers, reaching $55K MRR before selling for a life-changing amount.
$100K ARR in 2 years·Team
SaaSEducation🇩🇪 DE
Christopher Gimmer
Christopher Gimmer Built Snappa to $1.5M ARR with Content-First Strategy
Chris and Marc built an audience with a viral blog post on free stock photos, then leveraged it to launch Snappa and reach $10K MRR in 5 months.
$100K ARR in 3 years·Team
SaaSDesign🇨🇦 CA
Justin Jackson
Justin Jackson Built Transistor to $1M+ ARR by Building in Public
After years of solo projects, Justin teamed up with Jon Buda to build Transistor.fm, documenting the journey publicly on their "Build Your SaaS" podcast.
$100K ARR in 2 years·Team
SaaSContent Creation🇨🇦 CA
Francesco Di Lorenzo
Francesco Di Lorenzo Launched Typefully to 1000 Users in One Day
Francesco and co-founders launched Typefully on Product Hunt and Hacker News, getting 1,432 signups on day one. Now at $100K+ MRR.
$100K ARR in 4 years·Team
SaaSContent Creation🇵🇹 PT
Guillaume Moubeche
Guillaume Moubeche Bootstrapped Lemlist from $0 to $250K ARR in 365 Days
Guillaume and two technical co-founders built Lemlist, reaching $250K ARR in one year with $0 in funding through Product Hunt and AppSumo.
$100K ARR in 1 year·Team
SaaSMarketing🇫🇷 FR
Uku Taht & Marko Saric
Plausible Analytics: From $400 MRR to $500K ARR as Open Source
Uku and Marko built an open source, privacy-first alternative to Google Analytics. One blog post changed their trajectory.
$100K ARR in 2 years·Team
SaaSDeveloper Tools🇪🇪 EE
AW
Ania Wysocka
How I Built a 2M+ User Anxiety App With Zero Employees
Ania started having panic attacks in her final year of university. She built the app she wished existed.
$100K ARR in 5 years·Solo
Mobile AppHealth & Wellness🇨🇦 CA
JM
Joseph Mambwe
GymStreak
How I Bootstrapped a $2.5M/Year Fitness App With Zero Employees
Joseph taught himself to code while at Cambridge and built a fitness app empire with just contractors.
$100K ARR in 3 years·Solo
Mobile AppHealth & Wellness🇬🇧 GB
Scott Keyes
From $130 Flight to $320K/Month: The Going Story
Scott found a $130 round-trip to Milan and turned his flight-finding hobby into a 2M+ subscriber business.
$100K ARR in 5 years·Solo
SaaSTravel🇺🇸 US
Jack Sheldon
Jack's Flight Club: From Hobby to 1M+ Members
Jack turned his personal flight hacking hobby into the UK's leading cheap flight service.
$100K ARR in 2 years·Team
SaaSTravel🇬🇧 GB
EM
Erikas Malisauskas
Kaching Bundle Quantity Breaks
Building a $4.5M/Year Shopify App Portfolio with $0 Marketing
Erikas Malisauskas quit freelancing and built 5 Shopify apps generating $4.5M annually without any paid marketing.
$100K ARR in 3 years·Solo
SaaSE-commerce🇱🇹 LT
Joshua Xu & Wayne Liang
HeyGen: From Snapchat Engineer to 40K Enterprise Customers with AI Video
Joshua Xu left Snapchat to build HeyGen, growing to 40K+ enterprise customers and $35M+ revenue with AI-generated video avatars.
$100K ARR in 3 years·Team
SaaSAI / ML🇺🇸 US
David Holz
Midjourney: The Bootstrapped AI Art Revolution That Said No to Apple Twice
David Holz bootstrapped Midjourney to profitability within months, building a billion-dollar AI art platform on Discord without VC funding.
$100K ARR in 2 months·Solo
SaaSAI / ML🇺🇸 US
Dave Rogenmoser, Chris Hull & JP Morgan
Jasper: From 0 to 100K Customers in Under 2 Years, Unicorn in 18 Months
Dave Rogenmoser launched Conversion.ai and grew to 100K paying customers in under 2 years, reaching unicorn status in 18 months.
$100K ARR in 2 months·Team
SaaSAI / ML🇺🇸 US
Rick Perreault
Unbounce: From Agency Frustration to $100K MRR Without a Sales Team
Rick Perreault solved his own pain as a creative director - waiting on developers for landing pages - and built Unbounce to $100K+ MRR without a sales team.
$100K ARR in 3 years·Team
SaaSMarketing🇨🇦 CA
Colin Nederkoorn
Customer.io: From 5 Customers at $10/Month to $70M ARR Over a Decade
Colin Nederkoorn started Customer.io with 5 customers paying $10/month and grew it to $70M ARR over 10 years through patient, methodical growth.
$100K ARR in 2 years·Team
SaaSMarketing🇺🇸 US
JD
Jimmy Daly
Superpath: The $500K Content Marketing Community That Costs $500/Month to Run
Jimmy Daly built Superpath into a $500K business with just $500/month in operating costs using no-code tools and community-led growth.
$100K ARR in 2 years·Solo
OtherMarketing🇺🇸 US
Karri Saarinen, Jori Lallo & Tuomas Artman
Linear: Building the Issue Tracker Developers Actually Love Using
Three friends from Airbnb, Uber, and Coinbase spent a year validating their idea before quitting their jobs to build Linear - now valued at $1.25B.
$100K ARR in 1 year·Team
SaaSDeveloper Tools🇺🇸 US
Kayla Itsines & Tobi Pearce
From Training Women in Parents Backyard to a $400M Fitness Empire
Kayla Itsines started at 18 training women in her parents backyard in Adelaide, created a PDF workout guide that went viral on Instagram, and sold her Sweat app for $400M.
$100K ARR in 3 years·Team
Mobile AppHealth & Wellness🇦🇺 AU
Waseem Daher, Jeff Arnold & Jessica McKellar
Three-Time Founders Built the Best Bookkeeping Service After Oracle Called Out Their Internal Tool
After two successful exits to Oracle and Dropbox, these MIT friends built Pilot into the largest startup-focused bookkeeping firm by doing all the bookkeeping themselves first.
$100K ARR in 1 year·Team
SaaSFinance🇺🇸 US
Henrique Dubugras & Pedro Franceschi
From YC VR Pivot to Billion-Dollar Fintech: The Brex Story
These 22-year-old Brazilian founders pivoted from VR in Y Combinator to build Brex, solving their own pain of not getting a corporate credit card despite having funding.
$100K ARR in 6 months·Team
SaaSFinance🇺🇸 US
Mike McDerment
From Parents Basement to $50M Revenue: The FreshBooks Story
Mike McDerment accidentally saved over an invoice and built FreshBooks to solve his own pain, bootstrapping for 3.5 years from his parents basement to reach $50M+ in annual revenue.
$10K MRR in 3 years·Team
SaaSFinance🇨🇦 CA
Justin Jackson & Jon Buda
How We Built a $1M+ ARR Podcast Hosting Business as a Calm Company
Justin Jackson and Jon Buda built Transistor to over $1M ARR while documenting everything publicly on their "Build Your SaaS" podcast.
$100K ARR in 2 years·Team
SaaSContent Creation🇨🇦 CA
Justin Duke
Building a Successful Newsletter Business by Building Less
Justin Duke built Buttondown as a side project at Stripe into a profitable business with half a dozen employees - without raising VC.
$10K MRR in 5 years·Solo
SaaSContent Creation🇺🇸 US
Justin Moore
From $5M in Sponsorships to Teaching Creators How to Land Deals
Justin Moore made over $5M in sponsorships himself before building Creator Wizard to help other creators do the same.
$10K MRR in 3 years·Solo
Info ProductContent Creation🇺🇸 US
Samy Dindane & Yannick Veys
From a Tweet to 7-Figure SaaS: The Hypefury Story
Samy Dindane and Yannick Veys scaled Hypefury from a tweet asking about thread scheduling to a 7-figure bootstrapped business.
$100K ARR in 2 years·Team
SaaSContent Creation🌍 Remote
YE
Yoni Elbaz & Moran Benisty
Loox
How Two Sears R&D Engineers Built a $15M+ ARR Shopify App
Yoni Elbaz and Moran Benisty met at Sears R&D in Israel and bootstrapped Loox to $15M+ ARR without paying themselves for 15 months.
$100K ARR in 3 years·Team
SaaSE-commerce🇮🇱 IL
MB
Maxx Blank, AJ Orbach & Ivan Chernykh
Triple Whale
From Internal Tool to $50M+ SaaS: The Triple Whale Story
The Triple Whale founders built an analytics tool for their own DTC brand, then spun it into a 5,000+ customer SaaS with Shopify as an investor.
$100K ARR in 1 year·Team
SaaSE-commerce🇺🇸 US
Andrew Bialecki & Ed Hallen
Klaviyo
How Klaviyo Bootstrapped to $1M ARR Before Raising
Andrew Bialecki and Ed Hallen bootstrapped Klaviyo to over $1M ARR before raising, eventually building a $6B+ public company.
$100K ARR in 4 years·Team
SaaSE-commerce🇺🇸 US
David Stefanides & Marek Hrabě
How Mockuuups Built a Self-Funded Mockup Empire from Frustration
David and Marek turned their frustration with low-quality mockups into a profitable, self-funded design tool with 5000+ mockups.
$10K MRR in 8 years·Team
SaaSDesign🇨🇿 CZ
Andy Puddicombe & Richard Pierson
From Buddhist Monk to $3B Meditation Empire: The Headspace Story
Andy Puddicombe spent 10 years as a Buddhist monk before co-founding Headspace, now valued at over $3 billion.
$100K ARR in 3 years·Team
Mobile AppHealth & Wellness🇬🇧 GB
Saeju Jeong & Artem Petakov
800 Rejections, 8 Years No Revenue, Then a $3.7B Valuation: The Noom Story
Saeju Jeong pitched 800+ times over 4 years with zero funding before building Noom to $3.7B valuation.
$100K ARR in 8 years·Team
Mobile AppHealth & Wellness🇺🇸 US
Alex Tew & Michael Acton Smith
From Million Dollar Homepage to $2B Meditation App: The Calm Story
Alex Tew, creator of the Million Dollar Homepage, teamed up with Michael Acton Smith to build Calm to $2B valuation.
$100K ARR in 4 years·Team
Mobile AppHealth & Wellness🇺🇸 US
Tobi Lütke
ShopifyFrom Snowboard Shop to $200B E-Commerce Empire: How Tobi Built Shopify
Tobi Lütke built Shopify because he wanted to sell snowboards online and hated the existing software.
$100K ARR in 3 years·Team
SaaSE-commerce🇨🇦 CA
Eddie Machaalani & Mitchell Harper
From IRC Chat Room to $4.6B IPO: How Two Strangers Built BigCommerce
Eddie Machaalani met his co-founder Mitch Harper in an IRC chat room in 2003, and built BigCommerce to a $4.6B valuation.
$100K ARR in 2 years·Team
SaaSE-commerce🇦🇺 AU
Ankur Nagpal
From Side Project to $250M Exit: The Teachable Story
Ankur Nagpal started Teachable at 24, grew it to 30 million students, then sold it for $250M - and was completely burned out.
$100K ARR in 2 years·Solo
SaaSContent Creation🇺🇸 US
Spencer Fry
Building Since Age 11: How Spencer Fry Created Podia After Three Exits
Spencer Fry built his first internet business at 11, had three exits, then started Podia to help creators make a living doing what they love.
$100K ARR in 2 years·Solo
SaaSContent Creation🇺🇸 US
Kenny Rueter & Travis Rosser
From Backyard Sprinkler to $500M+ Creator Platform: The Kajabi Story
Kenny Rueter wanted to sell a sprinkler toy for kids, realized selling information was easier, and built Kajabi into a platform that has paid creators $500M+.
$100K ARR in 3 years·Team
SaaSContent Creation🇺🇸 US
Greg Smith
From Law School Side Project to $160M IPO: The Thinkific Story
Greg Smith created an LSAT prep course while in law school, moved back in with his parents, and built Thinkific to a $1.36B market cap.
$100K ARR in 3 years·Team
SaaSContent Creation🇨🇦 CA
Vlad Magdalin
From Freelancer to $4B Founder: The Webflow Story
Vlad Magdalin started as a freelance web designer, frustrated with the gap between design and code. After two failed startups, he built Webflow into a $4B company.
$100K ARR in 4 years·Team
SaaSDesign🇺🇸 US
Scott Keyes
From One $130 Flight to 2 Million Subscribers: The Going Story
In December 2013, Scott Keyes found a $130 roundtrip flight from New York to Milan. His friends wanted the next one. Three years later, that email list became Going — a subscription service with 2 million members.
$100K ARR in 1 year·Team
SaaSTravel🇺🇸 US
Nadav Keyson
Riverside: From a Failed Debating Platform to $80M in Funding — How Two Brothers Built the Go-To Podcast Recording Tool
Nadav and Gideon Keyson, two Dutch-Israeli brothers, failed with a live debating platform nobody watched. They pivoted to remote podcast recording, launched on Product Hunt with 2 paying customers, and landed Hillary Clinton within 6 months.
$10K MRR in 2 years·Team
SaaSContent Creation🇺🇸 US
Brett Williams
DesignJoy: How Brett Williams Built a $1.5M/Year Design Agency of One — Zero Employees, $95/Month in Tools
Brett Williams had been designing since 2009. In 2017 he launched DesignJoy — a subscription design service. A viral tweet in 2020 doubled his MRR overnight. By 2022, he broke $1.5M ARR as a true agency of one.
$100K ARR in 4 years·Solo
Agency / ServiceDesign🇺🇸 US
Dan Anisse
Relume: From Webflow Agency to $1.8M ARR SaaS — Bootstrapped, 41K+ Users, Zero Outside Funding
Dan Anisse and Adam Mura ran a Webflow agency and kept building the same components. They productized the work into Relume — a component library that grew to 41K+ users, $150K MRR, and an AI site builder, all bootstrapped.
$100K ARR in 3 years·Team
SaaSDesign🇦🇺 AU
Jack Ellis
How Fathom Analytics Built a Profitable Privacy-First Alternative to Google Analytics
Jack Ellis and Paul Jarvis bet that website owners would pay for analytics that didn't track visitors. GDPR made privacy a selling point. Result: $100K+ ARR, profitable, bootstrapped — no VC needed.
$100K ARR in 2 years·Team
SaaSDeveloper Tools🇨🇦 CA
Dan Shipper
how dan shipper's newsletter audience funded a $1.2m suite of ai apps
Dan Shipper grew Every from a paid newsletter into four in-house AI products doing about $1.2M ARR, using the audience he built as the launch channel for everything that followed.
$100K ARR in 3 years·Team
SaaSProductivityNew York, USA
Nico Jeannen
how nico jeannen grew talknotes from an idea to a $200k exit in a year
Nico Jeannen built TalkNotes after a bad experience with Google Docs transcription, soft-launched it on Twitter, hit number one on Product Hunt, and sold it for $200,000 about a year later.
$1K MRR in 3 months·Solo
SaaSProductivityBangkok, Thailand
Jack Friks
how jack friks built post bridge to $11k mrr by undercutting bloated schedulers
Tired of paying for overpriced social schedulers, Jack Friks shipped his own simple tool in about a month and built it in public to roughly $11k MRR.
$100K ARR in 7 months·Solo
SaaSMarketingOshawa, Ontario, Canada
John Rush
how john rush turned an internal seo tool into a $1m arr ai agent
John Rush built SEObot to automate SEO for his own 24 projects, then opened it up and reached roughly $1M ARR within a year of its public launch.
$100K ARR in 3 months·Team
SaaSMarketing🌍 Remote
Vasco Monteiro
how Vasco Monteiro grew Journalist AI to $70k mrr with YouTube
After selling his SEO marketplace Vettted, Vasco Monteiro built Journalist AI and grew it past $70k MRR in under a year, with almost all of the growth coming from YouTube.
$10K MRR in 5 months·Team
SaaSContent CreationAmersfoort, Netherlands
BE
Berk Elmas
how sketch logo ai reached $8.4k in four months on seo and a product hunt launch
A bootstrapped AI logo tool that hit $8.4k in four months through a Product Hunt launch and a relentless SEO and backlink grind.
$10K MRR in 6 months·Team
SaaSDesign🇹🇷 TR
ML
Matthew Lipman
how a designer grew a free SVG tool into a $2k MRR subscription product
Matthew Lipman turned a frustrating gap in SVG tooling into SVGBackgrounds.com, a free resource that a Product Hunt launch pushed from 120 to 16,500 visitors overnight. He added a subscription tier within two months and climbed to $2k+ MRR over eight years.
$1K MRR in 3 years·Solo
SaaSDesign🇺🇸 US
AF
Andrew Fennell
how a recruiter grew standout cv to £40k mrr on seo alone
Andrew Fennell knew nothing about SEO when he launched StandOut CV. A decade of slow, compounding content and careful link building took the CV builder past 23,000 paying customers and £40K MRR with no paid ads.
$100K ARR in 5 years·Solo
SaaSProductivity🇬🇧 GB
MN
Mako Nguyen
how mako nguyen took robopost to a self-reported $55k mrr in a year on meta ads
A solo software engineer in Japan built a social media scheduler in two months, then leaned hard on Meta Ads to grow Robopost to a self-reported $55k MRR in its first year.
$100K ARR in 7 months·Solo
SaaSMarketing🇯🇵 JP
Alexander Belogubov
how Refgrow reached its first 33 paying customers without a viral moment
Alexander Belogubov spent about nine months building Refgrow, an affiliate program tool for SaaS, then pieced together his first 33 paying customers through affiliates, niche Facebook groups, and repeat Product Hunt launches.
$1K MRR in 6 months·Solo
SaaSMarketing🇺🇦 UA
Ramon Berrios
how ramon berrios bootstrapped castmagic to $1m arr in under 9 months
Ramon Berrios and his co-founders built Castmagic to fix their own podcast workflow, then bootstrapped it to $1M ARR in under nine months with no outside money.
$100K ARR in 7 months·Team
SaaSContent Creation🇺🇸 US
David Park
how jenni ai ground through three flat years to hit $10m arr
David Park sat at roughly $2,000 MRR for three years before a niche pivot to academic writing and a viral thread sent Jenni AI on a climb to $10M ARR and 10 million users.
$100K ARR in 3 years·Team
SaaSEducation🇺🇸 US
Alex Danilowicz
how two frontend engineers built magic patterns to $1m arr with no employees
Alex Danilowicz and Teddy Ni were tired of rebuilding Figma mockups in code. They turned that frustration into Magic Patterns, an AI design tool that reached $1M ARR profitably with just the two of them before raising a $6M Series A.
$100K ARR in 1 year·Team
SaaSDesignSan Francisco, USA
Sina Sinry
how sina sinry built flibbo to $55k mrr without writing code
A former Shopify dropshipper wrapped top AI models into one mobile app and grew it to around $55K MRR and 500K+ users, all without coding himself.
$100K ARR in 3 months·Solo
Mobile AppContent CreationMENA region
RW
Richard Wang
how richard reached 30k mrr with a reddit marketing tool
After shutting down an AI product nobody wanted, Richard Wang spent a month answering Reddit marketing questions, gathered 300 people who shared the same pain, and only then built Leadmore AI. More than ten of them paid in week one.
$100K ARR in 3 months·Solo
SaaSMarketing
CH
Crystal Harrison
how a bookkeeper of 25 years shipped a tax tool for freelancers without writing code
Crystal Harrison spent almost 25 years watching freelancers get blindsided by tax bills. She used an AI dev tool to build SnapTax in evenings and weekends, and reached her first 3 paying customers eight weeks after launch.
First Customer in 21 days·Solo
SaaSFinanceAustin, Texas
AC
Angus Cheng
how a hong kong developer reached $1k mrr converting pdf bank statements
Angus Cheng spent thousands on Google Ads and barely broke even selling PDF conversion credits. Switching to subscriptions and writing blog posts got Bank Statement Converter to $1K MRR in ten months, then past $7K with ads switched off.
$1K MRR in 11 months·Solo
SaaSFinance🇭🇰 HK
Ruslan Leteyski
Checkout X
Bootstrapping Checkout X to €600k MRR before Shopify shut it down
Ruslan Leteyski turned a workaround built for a doomed online pharmacy into a one-page Shopify checkout that reached 6,000 merchants and €600k MRR, all without ads or the App Store.
$100K ARR in 3 months·Solo
SaaSE-commerceSofia, Bulgaria
MD
Mat De Sousa
how mat de sousa bootstrapped widebundle to $25k mrr as a student
After three failed Shopify apps, an engineering student built a bundling app in two weeks and grew it to $25,134 MRR in under a year with no paid ads.
$100K ARR in 10 months·Solo
SaaSE-commerce🇫🇷 FR
SD
Shaun Donnelly
how a london indie dev grew a workout app to $3,630 mrr
Shaun Donnelly started Personal Best as a hobby and turned it into a full-time iOS app with 500,000+ downloads and $3,630 in monthly recurring revenue by the end of 2025.
$1K MRR in 3 years·Solo
Mobile AppHealth & WellnessLondon, United Kingdom
Orel Zilberman
after 600 days and zero dollars, writestack became a $110k a year tool for substack writers
Orel Zilberman burned through roughly $70,000 and a dozen failed products before a tool for Substack creators finally started paying. Here is how he got there.
$100K ARR in 1 year·Solo
SaaSContent Creation🇮🇱 IL
Mattia Pomelli
how sleek.design reached $10k mrr six weeks after launch
Mattia Pomelli and two friends repurposed an earlier design tool into Sleek, an AI mobile app designer, and reached $10k MRR within six weeks of launch without spending on ads.
$10K MRR in 1 month·Team
SaaSDesign🌍 Remote
AV
Aurelio Volle
how a lawyer and a developer bootstrapped wp umbrella to $110k mrr
Aurelio Volle and his co-founder lived on French unemployment support while reinvesting every euro into WP Umbrella, a WordPress maintenance tool that grew to $110K MRR without outside funding.
$100K ARR in 1 year·Team
SaaSDeveloper Tools🇫🇷 FR
Gil Hildebrand
how Gil Hildebrand bootstrapped Subscribr to $10k MRR in 100 days
After an unprofitable VC-backed crypto startup, Gil Hildebrand picked a calmer market, presold 50 lifetime deals to a 1,000-person email list, and reached $10k MRR within 100 days of launching Subscribr.
$100K ARR in 3 months·Solo
SaaSContent Creation🇺🇸 US
Nic Polotnianko
how nic polotnianko grew blogtopin to $15k mrr after four years of failed products
A Ukrainian software engineer spent four years shipping products that went nowhere, then built a Pinterest automation tool to scratch his own itch and grew it past $15k MRR.
$10K MRR in 1 year·Solo
SaaSMarketingDnipro, Ukraine
Junaid Ansari
how two freelancers turned Draftss into a 7-figure productized design service
Junaid Ansari and his cofounder packaged their freelance design and code work into a flat monthly subscription, then grew it to a 75-person bootstrapped team serving thousands of founders.
$100K ARR in 1 year·Team
Agency / ServiceDesignMumbai, India
John O'Nolan
how john o'nolan bootstrapped ghost to $10m arr as a non-profit
Rejected by Y Combinator twice, John O'Nolan crowdfunded Ghost on Kickstarter and built it into a $10M ARR open source publishing platform owned by a non-profit foundation.
$100K ARR in 1 year·Team
SaaSContent Creation🌍 Remote
Josh Pigford
how josh pigford turned down millions, then sold baremetrics for $4m
Josh Pigford built Baremetrics in days to scratch his own itch, grew it past $1.5M ARR, walked away from a deal that collapsed at the finish line, then sold a year later for $4 million in cash.
$100K ARR in 5 months·Solo
SaaSDeveloper Tools🇺🇸 US
KK
Katie Keith
how katie keith turned a wordpress agency into a $1.7m plugin business
Katie Keith and her husband ran a WordPress design agency for seven years before betting on plugins. By 2025 Barn2 booked $1.78M in revenue, most of it recurring.
$100K ARR in 1 year·Team
SaaSDeveloper Tools🇬🇧 GB
Reilly Chase
how reilly chase landed hostifi's first 11 customers in three weeks
With an IT background but no SaaS experience, Reilly Chase built a UniFi hosting tool, launched it with a single tweet, and found his first 11 paying customers in three weeks by going where Ubiquiti users actually hung out.
$100K ARR in 1 year·Solo
SaaSDeveloper Tools🇺🇸 US
Dominik Sobe
how dominik sobe turned notion into a $3k mrr help center business
A self-taught Austrian developer needed a help center for his app, hated every option, and built one on top of Notion instead. HelpKit hit $3K MRR and 130+ customers within roughly a year.
$10K MRR in 3 years·Solo
SaaSProductivity🌍 Remote
Eddy Vinck
how a part-time dev got blog recorder to $250 mrr in 6 months
Eddy Vinck shipped his first SaaS, Blog Recorder, as a part-time project and reached $250 MRR and $2,000 in total revenue in six months, with his first customer coming from his own developer network.
$100 MRR in 3 months·Solo
SaaSContent Creation🇳🇱 NL
Joe Masilotti
a one-month mvp that sold 14 months later
A Rails developer timeboxed an MVP to 30 days, landed two paying customers in his first 20 minutes on Product Hunt, and sold the product 14 months later.
$100 MRR in 2 months·Solo
SaaSDeveloper Tools🇺🇸 US
Dru Riley
how Dru Riley took Trends.vc from zero to $20k MRR in under a year
Dru Riley quit a big-data job with savings and a vague plan, burned through three years of side projects, then turned weekly research reports into a one-person newsletter that hit roughly $20k MRR within a year of launch.
$100K ARR in 6 months·Solo
Info ProductMarketing🌍 Remote
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