Founder stories
$100K ARRin 2 years
4 Meilensteine
Current revenue
Simple Analytics $812.7K ARR 2024 (up from $268.3K in 2023). MRR ~$38,654.
Privacy-First Analytics: From Tenerife Idea to $100K ARR
Gründer
Adriaan van Rossum
Co-Gründer•Technisch•Netherlands
Engagement
VollzeitErfahrung
ErfahrenProdukt
Privacy-first web analytics.
Typ
SaaSBranche
Entwickler-ToolsModell
AbonnementMarketingstrategie
Wie Adriaan Kunden gewonnen hat
Wachstumskanal
Product Hunt
Tech Stack
Tools zur Entwicklung von Simple Analytics
PostgreSQLJavaScriptTwitter automation
Die vollständige Geschichte
Adriaan van Rossum came up with the idea for Simple Analytics while on holiday in Tenerife. He wanted to build a privacy-first analytics tool as fast as possible.
Launch Strategy
In September 2018, Simple Analytics launched on Product Hunt, reaching #3 of the day. The Hacker News launch was explosive - #1 within 5 minutes, stayed 9 hours.
50/50 Rule
Adriaan set a 50/50 goal for programming vs marketing. Reality was 75/25, but still better than 100/0.
- Time to $100K ARR: 2 years
- First 30 paying customers: Hacker News launch
- 800 Twitter followers from launch
Wichtigste Erkenntnisse
1
Use familiar tools to build your prototype as fast as possible
2
Marketing matters as much as product - aim for at least 25% of your time
3
Build tools to help with your marketing efforts
4
Launch on multiple platforms for maximum exposure
Ursprünglich veröffentlicht aufIndie Hackers
Von Adriaans Weg inspiriert? Eine Geschäftsidee generieren im Bereich Entwickler-Tools – mit AI und echten Gründerdaten.
Meilenstein-Journey
Adriaan hat 4 Meilensteine auf dem Weg zu $100K ARR erreicht
Erster Kunde
14 days
September 2018
87% schneller
vs. Durchschnitt 4 months+3 months bis zum nächsten Meilenstein
$1K MRR
$1,000
3 months
November 2018
74% schneller
vs. Durchschnitt 11 months+9 months bis zum nächsten Meilenstein
$10K MRR
$10,000
1 year
September 2019
45% schneller
vs. Durchschnitt 1 year+1 year bis zum nächsten Meilenstein
$100K ARR
$100,000
2 years
September 2020
37% schneller
vs. Durchschnitt 3 years2 years
Gesamte Journey-Dauer
4
Erreichte Meilensteine
Adriaans Weg zu $100K ARRPremium
Der Weg, die Entscheidungen und der Kontext hinter diesem Meilenstein
Adriaans vollständige Reise freischalten
Sehen Sie die vollständige Aufschlüsselung: Launch-Strategie, Validierungsmethoden, Startkosten, Expert Analysis, Replication Playbook und weitere umsetzbare Erkenntnisse.
Auf Premium upgradenSofortiger Zugang zu allen Gründer-Journeys
Frequently asked questions
How much does Simple Analytics make?
Simple Analytics reports $812.7K ARR as of December 2024. Simple Analytics $812.7K ARR 2024 (up from $268.3K in 2023). MRR ~$38,654. Source: Simple Analytics public dashboard.
How long did it take Simple Analytics to reach $100k arr?
Adriaan van Rossum took 2 years to reach $100k arr with Simple Analytics.
Was Adriaan van Rossum a solo founder?
No. Adriaan van Rossum built Simple Analytics with co-founders.
What marketing channel did Simple Analytics use to grow?
Simple Analytics grew primarily through Product Hunt.
What industry is Simple Analytics in?
Simple Analytics operates in Entwickler-Tools.
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