Founder stories
$10K MRRin 2 years
3 milestones
Current revenue
$602K total revenue in 2025. Seasonal: peaks ~$40K/mo in winter, dips to ~$15K in summer.
Deutscher Entwickler erreicht $10K MRR nach 2,5 Jahren mit Habit-App
Founder
Sebastian Röhl
Solo-Gründer•Technical•USA
Commitment
Full-timeExperience
First-timeProduct
Minimalistische Habit-Tracking-App mit GitHub-ähnlichem Grid.
Type
Mobile AppIndustry
ProduktivitätModel
FreemiumMarketing Strategy
How Sebastian acquired customers
Growth Channel
Mundpropaganda
Tech Stack
Tools used to build HabitKit
SwiftSwiftUIRevenueCatFirebase
The Full Story
Ich bin ein 29-jähriger Software Engineer aus Deutschland, der meinen Full-Time-Job verlassen hat, um ein Jahr meinen eigenen Projekten zu widmen.
Der Grind
Mein MRR-Wachstum hatte Phasen der Stagnation - der Schritt von $6.000 auf $7.000 dauerte 2 Monate, und von $7.000 auf $8.000 dauerte 5 Monate.
Der Durchbruch
Im Juni 2024 gewann ich den RevenueCat Times Square-Wettbewerb. Dann zeigte MKBHDs Kanal HabitKit in einem Video, was zu einem riesigen Anstieg führte.
- Zeit bis $10K MRR: 2,5 Jahre
- Preisexperimente schufen Wachstum
- MKBHD-Feature veränderte alles
Key Takeaways
1
Wachstum ist nicht linear - sei geduldig während Stagnationsphasen
2
Setze eine enge Frist für MVP - ich gab mir 4-6 Wochen
3
Preisexperimente können neues Wachstum freischalten
4
Ein großes Feature (wie Times Square oder MKBHD) kann alles ändern
Originally published onTwitter/X
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Pattern
$10K MRR
Channel
Mundpropaganda
Output
Action checklist
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Milestone Journey
Sebastian achieved 3 milestones on the path to $10K MRR
Erster Kunde
$5
1 month
April 2022
68% faster
vs avg 3 months+11 months to next milestone
$1K MRR
$1,000
1 year
March 2023
Avg: 11 months
+1 year to next milestone
$10K MRR
$10,000
2 years
September 2024
Avg: 1 year
2 years
Total journey time
3
Milestones achieved
Sebastian's Path to $10K MRRPremium
The journey, decisions, and context behind this milestone
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Frequently asked questions
How much does HabitKit make?
HabitKit reports $28K MRR as of December 2025. $602K total revenue in 2025. Seasonal: peaks ~$40K/mo in winter, dips to ~$15K in summer. Source: Sebastian Röhl on Substack (Weekly Indie Log).
What is HabitKit?
Minimalistische Habit-Tracking-App mit GitHub-ähnlichem Grid. It operates in Produktivität.
How long did it take HabitKit to reach $10k mrr?
Sebastian Röhl took 2 years to reach $10k mrr with HabitKit.
Was Sebastian Röhl a solo founder?
Yes. Sebastian Röhl built HabitKit as a solo founder.
What marketing channel did HabitKit use to grow?
HabitKit grew primarily through Mundpropaganda.
What industry is HabitKit in?
HabitKit operates in Produktivität.
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