Nathan Latka

Getlatka

Podcast Host verwandelt Interview-Daten in $150K MRR SaaS in 100 Tagen

$150K MRR

Current revenue · as of December 2024

GetLatka

1 year

$100K ARR

Product Hunt

Growth Channel

Solo-Gründer

Founder

Nathan Latka

Solo-Gründer•Technical•USA

Commitment

Full-time

Experience

Experienced

Product

Getlatka

Datenbank mit SaaS-Unternehmensumsatz und Wachstumsmetriken aus Gründer-Interviews.

Type

SaaS

Industry

Marketing

Model

Abonnement

Marketing Strategy

How Nathan acquired customers

Growth Channel

Product Hunt

Also Used

Twitter / X

Tech Stack

Tools used to build Getlatka

Podcast hostingExcelStripeWordPress

The Full Story

TL;DR

Nathan verwandelte seine Podcast-Interview-Daten in Getlatka, erreichte $20K/Monat in 100 Tagen und $150K MRR innerhalb eines Jahres.

Nach dem Verkauf seines vorherigen Unternehmens Heyo startete Nathan Latka einen Podcast, in dem er SaaS Gründer und Unternehmer interviewte. Nach Tausenden von Interviews stellte er eine Excel-Datei mit Daten direkt von Gründern zusammen.

Die Datengoldmine

Nathan hatte etwas, das niemand sonst hatte: echte Umsatzzahlen, Wachstumsmetriken und Strategien direkt von den Gründern selbst. Diese Daten saßen in Tabellenkalkulationen.

Das Produkt

Er verwandelte dieses Spreadsheet MVP in Getlatka, eine Datenbank mit SaaS-Unternehmensdaten. Das Produkt gab Investoren, Gründern und Forschern Zugang zu verifizierten SaaS-Metriken.

Das Wachstum

Innerhalb von 100 Tagen erreichte das Unternehmen $20.000 pro Monat Einnahmen. Der Schlüssel war "founder market fit" – Nathan in den Vordergrund zu bringen durch Bücher, Magazine und sogar Billboards.

Die Skalierung

Getlatka wuchs auf $150K MRR ohne Team, wurde eine der größten Datenbanken mit SaaS-Gründerdaten in der Welt.

Zeit bis $20K/Monat: 100 Tage
Einnahmen: $150K MRR
Teamgröße: Solo
Datenquelle: Podcast-Interviews

Key Takeaways

Verwandeln Sie Inhalte (Podcast-Interviews) in Datenprodukte (SaaS Datenbank)

Founder market fit ist anfangs wichtiger als product market fit

MVP kann ein Excel-Tabellenblatt sein – validieren vor dem Erstellen komplexer Software

Personenmarke (Bücher, Billboards) treibt Enterprise-Verkäufe an

Originally published onMixergy

Founder proof brief

A one-page proof brief turns Nathan's Getlatka playbook into your next test.

See what it covers before you sign up: the pattern worth copying, the channel to test, and the risk to avoid when you adapt this story.

Pattern

$100K ARR

Channel

Product Hunt

Output

Action checklist

What a proof brief covers

A one-page brief that turns Nathan's pattern into a testable plan
Channel bet: start from Product Hunt
A risk check before copying the Getlatka playbook

See what a proof brief covers

See what it covers first. Create an account only if you choose to unlock.

Inspired by Nathan's journey? Generate a business idea in the Marketing space using AI and real founder data.

Milestone Journey

Nathan achieved 3 milestones on the path to $100K ARR

Erster Kunde

1 month

September 2017

Avg: 1 month

+2 months to next milestone

$10K MRR

$20,000

3 months

December 2017

73% faster

vs. Median 1 year

+9 months to next milestone

$100K ARR

$150,000

1 year

August 2018

50% faster

vs. Median 2 years

1 year

Total journey time

Milestones achieved

Against every documented journey

Nathan Latka reached $10K MRR in 3 months, faster than 86% of the 295 documented $10K journeys (median 12 months). The amber bar is this journey.

See the full distribution

Nathan's Path to $100K ARRPremium

The journey, decisions, and context behind this milestone

How Nathan actually did it

6/7 funnel stages sourced

Reconstructed from Nathan's own published sources. Quoted claims are the founder's words, verified verbatim; anything marked as our analysis is exactly that.

Where the idea came from

Side project spinout

Nathan describes GetLatka as a spinout of his podcast: after exiting his prior SaaS company, he started a daily interview podcast with SaaS founders, and built a database out of the revenue and growth numbers those interviews produced. He frames the build order explicitly as podcast first, then email list, then GetLatka.com, then the magazine and other products.

“You see, after I exited that SaaS company, I launched a podcast and built a database of SaaS companies”

How My Side Project Hit $110,424 in Sales (9 tactics, 3 scripts, 5 hacks)

Validation

PresalesValidated

A third-party synthesis of Nathan's own public talks/interviews states that pre-selling to validate demand before building is a strategy he reused across products, naming GetLatka.com specifically as one of the times he did this. No founder-authored source found in this research spells out the mechanics (price, count, or channel) of a GetLatka presale directly.

A blogger summarizing Nathan's own talks and interviews states that pre-selling to validate demand, before building, is a tactic he reused for both GetLatka.com and his book.

Per 6 Lessons I Learned from Nathan Latka

First test users

Platform marketplace~2200 usersFree testersProduct Hunt

GetLatka.com's first wave of users arrived through a Product Hunt launch (posted with help from Hiten Shah, no ad spend). Nathan then used three simple onsite-editing rules, informed by HotJar recordings of individual target users, to convert about 2,200 of the 8,300 launch-week visiting sessions into new free signups (email, name, company, phone) rather than paying customers.

“helped me convert 2200 of the 8300 website visits into new users (email, first name, last name, company, phone number).”

3 Rules I Used To Get 8300 Sessions, 2300 New Signups For GetLatka.com

Acquisition channels, and whether they worked

Product Hunt · Product Hunt launch (posted with Hiten Shah)LaunchWorked

Nathan had Hiten Shah post GetLatka.com to Product Hunt for the launch. He spent no money on the launch itself, putting his energy instead into what happened once visitors actually hit the site (onsite conversion, not paid acquisition).

“I recently launched GetLatka.com with the help of Hiten Shah posting it on Product Hunt.”

3 Rules I Used To Get 8300 Sessions, 2300 New Signups For GetLatka.com

Other · Data-driven content post: "These 200 SaaS Companies Have The Highest Revenue Per Employee"LaunchWorked

Nathan picked this specific topic (revenue per employee) after watching a HotJar session recording of a perfect-fit target user (an outsourcing-company CEO) spend 20+ minutes sorting the database by that exact metric, combined with his own keyword research, rather than by asking users what content they wanted.

“It was the first article on the site and got over 750 pageviews with very little promotional work.”

3 Rules I Used To Get 8300 Sessions, 2300 New Signups For GetLatka.com

Nathan attributes the win to picking a topic based on observed high-intent user behavior and gut instinct rather than surveying users or spending on promotion.

“It proved to be a big win without any marketing spend.”

3 Rules I Used To Get 8300 Sessions, 2300 New Signups For GetLatka.com

Other · Own podcast + email list audience (owned media, built before GetLatka)Pre-launchWorked

Nathan describes a specific build sequence for his owned distribution: podcast first, then the email list it generates, then GetLatka.com, then the magazine and other products layered on top.

“The podcast was my first media asset. Them email list. Then getlatka.com . Then magazine/other.”

How My Side Project Hit $110,424 in Sales (9 tactics, 3 scripts, 5 hacks)

What didn't work

TeamScalingCost: time

Nathan says GetLatka went roughly a year without dedicated leadership while his own attention moved to Founderpath, and that he spent that year looking for an outside CEO before Ilya Simon took the role in April 2023.

“I'm in love with Founderpath which means GetLatka needs real leadership. For the past year, I've been patiently waiting to find the right CEO”

Nathan Latka on LinkedIn: hiring Ilya Simon as GetLatka CEO

The constraint was founder attention rather than the product. Nathan wanted a specific profile before handing over, someone who had built their own bootstrapped SaaS company and had deep experience in alternative data, and he waited rather than hire outside it.

“I wanted someone who: Had built their own SaaS company Preferably bootstrapped Had deep experience in alternative data”

Nathan Latka on LinkedIn: hiring Ilya Simon as GetLatka CEO

What they did instead: Hired Ilya Simon, who had bootstrapped a SaaS to $5m ARR and built Datanyze before its Zoominfo exit, as GetLatka CEO in April 2023 while Nathan stayed on Founderpath.

PricingScalingCost: time

In the Latka Magazine checkout funnel, the paid front end for his SaaS data, Nathan tested four upsells side by side: conference tickets, webinar tickets, a $47 excel file of the underlying company data, and membership sites. Only two of the four survived.

“I tried upselling conference tickets, webinar tickets, excel file, membership sites. Most successful upsell was the $47 excel file”

How My Side Project Hit $110,424 in Sales (9 tactics, 3 scripts, 5 hacks)

What they did instead: Kept the $47 excel file upsell, which is the GetLatka dataset sold as a one-time add-on, plus a $300 annual plan offered instead of paying $29 every month. Average order value moved from $27.88 in October 2018 to $78.

How it changed as they grew

Bootstrapped

What broke as they grew

Nathan draws an explicit line around GetLatka's core trust model: he is not in the business of verifying the revenue and growth numbers CEOs give him, only asking, recording, and quoting them, with each data point linking back to the exact interview timestamp as the only audit trail. This self-reported, unverified-by-design data model is a structural ceiling on how much buyers can trust the database as it scales.

“I'm not in the accuracy business. I simply ask the CEO the tough number questions, let them reply, then quote them.”

How My Side Project Hit $110,424 in Sales (9 tactics, 3 scripts, 5 hacks)

Sources (3 in the founder's own words)

3 Rules I Used To Get 8300 Sessions, 2300 New Signups For GetLatka.com · founder-authored · 2017-09
How My Side Project Hit $110,424 in Sales (9 tactics, 3 scripts, 5 hacks) · founder-authored · 2020-06
6 Lessons I Learned from Nathan Latka · third party · 2020-10
Nathan Latka on LinkedIn: hiring Ilya Simon as GetLatka CEO · founder-authored · 2023-04

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Frequently asked questions

How much does Getlatka make?

Getlatka reports $150K MRR as of December 2024. $150K MRR (~$1.8M ARR) December 2024. Source: GetLatka.

What is Getlatka?

Datenbank mit SaaS-Unternehmensumsatz und Wachstumsmetriken aus Gründer-Interviews. It operates in Marketing.

How long did it take Getlatka to reach $100k arr?

Nathan Latka took 1 year to reach $100k arr with Getlatka.

Was Nathan Latka a solo founder?

Yes. Nathan Latka built Getlatka as a solo founder.

What marketing channel did Getlatka use to grow?

Getlatka grew primarily through Product Hunt.

What industry is Getlatka in?

Getlatka operates in Marketing.

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