Danny Postma: Vom siebenstelligen Headlime-Exit zum Aufbau von HeadshotPro

Danny generated programmatic SEO pages for HeadshotPro aimed at local search intent, trying to rank for "headshots near me" with automatically produced content. He labels the attempt a failure in his own course.

“our attempt to rank for "headshots near me" using automated content creation”

His own post mortem is that the auto-generated pages were too thin. They carried no real depth or value for the searcher, so they never earned the rankings.

“why it ultimately flopped due to its lack of depth and value”

HeadshotPro scaled down one of its paid distribution channels because the numbers inside that channel's own dashboard did not look like it was working. Danny says this in PostHog's customer story about his account, so it is his wording inside a vendor write-up rather than a post of his own.

The channel was fine, the measurement was not. Once his team piped Google Adwords data into PostHog next to product data, the same channel read as profitable and they switched it back on.

Early support ran through an email address that asked the user to copy a long account ID into their own mail client. Adding an auto-responder on top did not fix the resulting anger. In February and March 2024 more than seven in ten HeadshotPro reviews on Trustpilot were negative.

Danny's reading, quoted in the same case study, is that the flow hid the people behind it, so frustration about early 2024 AI image quality landed on a support team that had nothing to do with it.