Founder stories
$100K ARRin 1 year
4 milestones
Milestone achieved February 2011. Current revenue not tracked.
Business Coach startet B-School, erstes Million-Dollar-Launch im zweiten Jahr
Founder
Marie Forleo
Co-Gründer•Non-technical•USA
Commitment
Full-timeExperience
ExperiencedProduct
Online-Business-Schule für Unternehmer.
Type
Info-ProduktIndustry
BildungModel
Einmalige ZahlungMarketing Strategy
How Marie acquired customers
Growth Channel
Communities
Tech Stack
Tools used to build B-School
Video marketingEmail marketingCourse platform
The Full Story
Marie Forleo erstellte zusammen mit Laura Roeder B-School. Im ersten Jahr schrieben sich einige hundert Studenten ein.
Spaßiges Marketing
Das Marketing brach alle Regeln – aufwändige Tanzvideos, die Spaß zum Verkauf hinzufügten. Es funktionierte.
Explosives Wachstum
Die zweite Runde war das erste Million-Dollar-Launch mit über 1.000 eingeschriebenen Studenten.
- Jahr eins: Einige hundert Studenten
- Jahr zwei: Million-Dollar-Launch
- Jetzt: 15 Jahre, 80.000 Studenten
Key Takeaways
1
Partnere mit komplementärer Expertise für erste Launches
2
Mache Marketing spaßig und unvergesslich, um dich abzuheben
3
Das erste Jahr validiert das Modell, das zweite Jahr kann explosiv sein
4
Langfristiger Erfolg kommt von konsistenter Lieferung
Originally published onMarie Forleo
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Pattern
$100K ARR
Channel
Communities
Output
Action checklist
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Milestone Journey
Marie achieved 4 milestones on the path to $100K ARR
Erster Kunde
$500
1 month
March 2010
68% faster
vs avg 3 months+1 month to next milestone
$1K MRR
$5,000
2 months
April 2010
81% faster
vs avg 11 months+4 months to next milestone
$10K MRR
$50,000
6 months
August 2010
71% faster
vs avg 1 year+6 months to next milestone
$100K ARR
$1,000,000
1 year
February 2011
65% faster
vs avg 3 years1 year
Total journey time
4
Milestones achieved
Marie's Path to $100K ARRPremium
The journey, decisions, and context behind this milestone
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Frequently asked questions
How much does B-School make?
B-School's current revenue is not publicly tracked. The story documents the journey to $100k arr (achieved in 1 year), but the founder has not published updated revenue figures.
What is B-School?
Online-Business-Schule für Unternehmer. It operates in Bildung.
How long did it take B-School to reach $100k arr?
Marie Forleo took 1 year to reach $100k arr with B-School.
Was Marie Forleo a solo founder?
No. Marie Forleo built B-School with co-founders.
What marketing channel did B-School use to grow?
B-School grew primarily through Communities.
What industry is B-School in?
B-School operates in Bildung.
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