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He posted on LinkedIn every day, before he had any business at all, purely to develop a voice and find what resonated with an audience.

“I wrote content every day, before I even had a business, just to find my voice.”

Inbound LinkedIn DMs from readers, answered one by one, became a consulting client pipeline.

“Founders sent me DMs asking questions, and I responded to every single one. Once I had some prospects in my funnel, I started offering consulting.”

He built a cheap, casual mini-course out of his own LinkedIn growth system, listed it for $50 on Gumroad, and promoted it with his own LinkedIn posts rather than any paid promotion.

“I made a short course with the first version of my system called The LinkedIn Playbook and put it up for sale $50”

After closing his paid community (see failed experiments), he redirected the freed-up time into writing on Twitter/X, applying the same content approach that had worked on LinkedIn.

“I was able to hit 480k followers in less than 2.5 years.”

SEO is listed, without elaboration, alongside social posting and the newsletter as one of the organic-only channels the business runs on.

“This was achieved through 100% organic social posting on LinkedIn, X/Twitter, and Instagram, writing my newsletter, and with SEO.”

Course completers are prompted to leave a testimonial and join an affiliate program; that program has grown into a meaningful revenue channel.

“I now have 3,247 affiliates that have generated $600K in revenue.”

With a 175K+ subscriber newsletter, he sells two sponsor slots per weekly issue at a fixed price.

“I sell two slots per issue for $2,500 each”